Maxview Optics, maker of the Maxcam7 point of view hunting camera, has joined Whitetails Unlimited as a national sponsor. WTU President Jeff Schinkten praised the camera's innovative features and expressed excitement about welcoming Maxview Optics to the organization.
Whitetails Unlimited granted $184,916 to mission-related projects in Mississippi through 19 state chapters, supporting outdoor education, habitat enhancement, and hunting preservation. The organization's Preserving the Hunting Tradition Program provides grants to increase access for veterans and youth hunters.
Southwick Associates, a market research firm specializing in hunting, shooting, sportfishing, and outdoor recreation markets, offers syndicated research and custom primary research to help companies navigate market uncertainty. The firm provides products including the Hunting & Shooting Market Pulse, Angler Monitor, and Hunting & Shooting Monitor, with NSSF and ASA members receiving 15% discounts on subscription reports.
FALCO® Holsters has launched its new CarryArt™ series featuring the CX14 Pineapple and CX15 Strawberry leather OWB holsters. Handcrafted from full-grain Italian leather with custom-fit designs for 3,600+ handguns, these unconventional holsters maintain FALCO's reliability standards while offering unique artistic expression.
Ralph and Vicki Cianciarulo, hosts of The Choice and owners of Content King Media Inc., announced a new partnership with RAM Blinds. The collaboration aims to integrate RAM Blinds into their content while maintaining their high-quality programming for audiences.
The MidwayUSA Foundation announced over $7.5 million in cash grants to youth shooting teams and organizations nationwide during its recent grant cycle. The endowment-based program provides annual funding for targets, ammunition, and travel costs, with Minnesota, Iowa, Missouri, and Wisconsin leading in total recipients and dollars paid.
Browning Trail Cameras introduces the Spec Ops Elite HP5 Ultra, its most advanced SD-card trail camera featuring premium image and video performance, a 2-inch full-color viewing screen, and no-glow infrared flash for exceptional nighttime coverage.
The National Archery in the Schools Program (NASP®) announced winners of its annual T-Shirt and Trading Pin Design Contest with the theme "NASP® in the Outdoors." Five student designers from schools across Nevada, Iowa, Mississippi, California, and Missouri won recognition, social media features, and Genesis bows for their artwork.
North Lake Outdoors, founded by George Benning and Kyle McKinney, has renewed its sponsorship with Whitetails Unlimited. The Minnesota-based company specializes in extra-large cutting boards for hunters and anglers, manufacturing all products domestically.
SPYPOINT, a global leader in trail camera technology since 2004, earned multiple gold awards in the 2026 Readers' Choice Awards from Bowhunting World and Predator Xtreme. The company won gold in Best New Product for the FLEX-DARK Series, Trail Camera, and Cellular Trail Camera categories, marking the first time any company has swept these awards.
Henry Repeating Arms is donating 50 limited-edition "Joel's Wildfire" Golden Boy Silver rifles through its Guns For Great Causes program to support wildland firefighter Joel Eisiminger's battle against acute myeloid leukemia. The sale is expected to raise over $40,000 for his medical expenses and ongoing care.
Pursuit Channel highlights its popular Texas Team Trail fishing series, airing weekly with live tournament coverage, tactical insights, and interviews with top teams competing across Texas's legendary fisheries. CEO Rusty Faulk notes the show consistently ranks among the network's most-watched fishing programs.
ALPS Mountaineering introduces the Aleutian 3-Person Outfitter, a category-leading 4-season tent designed for rugged adventures. Weighing under 10 pounds with 48 sq. ft. of tent area and featuring a three-pole design with factory-sealed seams, the tent is available at authorized dealers and alpsmountaineering.com.
Millennium Treestands introduced the L325 Wide Load Ladder Stand, an 18-foot heavy-duty stand featuring a 24-inch-wide platform, ComfortMax seat, and 300-pound weight capacity. The stand includes a Secure Tree Brace System, SafeLink Lifeline harness, and weighs 78 pounds for easy transport.
Millennium Outdoors released the Q400 Guard House Buck Hut in 2026, an elevated hunting blind featuring heavy-duty steel construction, seven shooting windows, and a 500-pound weight capacity. Standing 15 feet 8 inches tall, it accommodates the M369 Revolution Seat and provides all-weather protection for hunters.
Sarge Knives has renewed its sponsorship with Whitetails Unlimited, announced by WTU President Jeff Schinkten. The family-owned Greer, South Carolina company offers high-quality knives at value prices with lifetime warranties, partnering with premier factories worldwide.
Flambeau Outdoors introduces the Trail'r Rolling Gear Box paired with the King Strutter and MAD Walking Tom decoys to help spring turkey hunters organize gear and create realistic field setups. The rolling gear box features bulk storage and mobility, while the decoys deliver lifelike detail designed to attract gobblers.
Hornady released the 12th Edition Hornady Handbook of Cartridge Reloading, featuring data for over 400 cartridges and introducing new bullet lines including CX®, ELD-VT®, and Sub-X®. The handbook includes expanded reloading propellant data with Winchester's StaBall Match, StaBall 6.5, and StaBall HD, plus new cartridge additions like 22 ARC, 6mm GT, and 7mm PRC.
Primary Weapons Systems announced the BDE556K-TI Suppressor, a compact 5.56 titanium suppressor featuring 3D-printed Grade 5 aerospace titanium construction and a precision monocore baffle assembly. The suppressor weighs 11.5 oz, measures 5.5 inches, and carries an MSRP of $749.95.
Kids & Clays Foundation Executive Director Zac Lemmon appeared on the Connecting with Conservation Podcast hosted by Jon Gassett of Wildlife Management Institute and Jim Curcuruto of Outdoor Stewards of Conservation Foundation. Since 1999, Kids & Clays has raised over $50 million through sporting clays events to support Ronald McDonald Houses across America.