The Pope and Young Club has announced the formation of a Special Panel to verify the potential velvet World Record non-typical mule deer taken by Justin Gordon in LaPlata County, Colorado, on September 2nd, 2018. The preliminary score of Justin's mule deer is 338 7/8". Justin's incredible buck has 28 points on the right side and 19 points on the left. The Special Panel to measure this potential velvet World Record buck will convene on October 28th in Lehi, Utah
Last week, Grassland Water District, a water agency serving one of the largest wetlands in the West, received permission from the federal Eastern District Court of California to defend its interests in the case of Pacific Coast Federation of Fishermen’s Associations v. Glaser. Wetland managers rarely get involved in litigation, but in this case, the stakes are too high. The plaintiffs, commercial fishing and river advocacy groups, lost their argument that farmland drainage is subject to the strictest permitting requirements of the Clean Water Act. In an attempt to keep the case alive, they now claim that groundwater seepage from wetlands requires a strict permit.
The Wild Sheep Foundation (WSF) today unveiled plans for the organization’s online Sheep Week® event that will take place on January 11 – 16, 2021.
Toxon Technologies is celebrating archers and their dedication to the sport with the #100ArrowChallenge. The company is the creator of BOWdometerTM, the industry’s first practice companion designed for archers of any skill level.

Easton's BowTruk was designed from the ground up with innovative functionality to conveniently secure bows, arrows, and archery gear.
Vehicle accidents with white-tailed deer are common in the fall, and drivers need to be alert to the danger, according to Whitetails Unlimited Executive Director Pete Gerl. “There are hundreds of thousands of accidents with deer nationwide, and the only way to prevent them is for drivers to be alert to the danger,” Gerl said. “Drivers need to be aware that deer are more active in the fall, particularly during the hours around dusk and dawn.”
Lancaster Archery Supply conducted a wildly successful giveaway campaign that coincided with the launch of the two new, 2021 target-bow offerings from Mathews Archery. Shortly after the TRX 38 G2 and TRX 34 were launched by Mathews, Lancaster Archery announced via Facebook that it was giving away the winner's choice of one of those two bows. The goal of the giveaway was to generate interest in, and excitement for, the two new bows.
Launched Oct. 6, the Hoyt Eclipse is billed as the fastest bow on the market for archers with shorter draw lengths. In its review of the bow, Lancaster Archery Supply noted the Eclipse has a draw-length range from 23.5 to 28 inches, and has a speed rating of 314 feet per second, as measured from a bow set with a 28-inch draw length at 60 pounds.

Technology expert Lance Ralls has been hired by Pelican Products, Inc. as Chief Information Officer, effective October 12, 2020.
FeraDyne® Outdoors, manufacturer of more than 20 industry-leading brands, announces the retirement of International Sales Manager, Lennie Rezmer, and the resulting transition of International Field Representation to Outdoor Marketing International (OMI).
Swanson Russell is looking for a Public Relations professional who can counsel leading brands within our hunting and shooting PR team. We are a $120+ million agency, with nationally recognized brands in outdoor recreation, turf and lawn products, agribusiness, construction, regional brands and healthcare.
Jim Ferry & Associates Inc is interviewing candidates for outside sales position for the states of Idaho, Montana, Washington and Alaska.
Swanson Russell agency is looking for an Art Director with strong strategic and conceptual skills, the ability to work as part of a team, and the energy and attitude to make things happen.
Viewers interested in creepy, fun, exciting and adventurous holiday programming will want to make sure they tune into Sportsman Channel beginning on Halloween. The outdoor lifestyle network will present viewers with programs from Halloween through the end of the holiday season that will inspire, intrigue, dream and possibly vomit.
John Adams has been named as the new S3DA Georgia Northern Regional Coordinator. John will oversee the development and operations of S3DA within the northern region, including educating and recruiting parties interested in forming new S3DA clubs, coordinating with the State Coordinator, and when possible attending and assisting with National S3DA events.
Same great product – Exciting new look! The Scent Crusher® Ozone Go Max is designed to remove odors and contaminants from your vehicle using the power of ozone. This handy little device will eliminate smoke, food, pet, and other undesirable odors from the interior of your vehicle, including the clothes and gear you are wearing. The Ozone Go Max is an economical tool that will ensure the interior of your vehicle stays odor and bacteria-free. For hunters, there is no better way to control your odor from camp to the woods than treating the interior of your vehicle with the cleansing power of ozone.
MonsterMeal® wildlife feed and attractant believes that total nutrition doesn’t stop during hunting season. Many times, hunters and land managers think of products like MonsterMeal® Mineral Supplement and MM Mineral Block as a spring product. The truth is, as weather and natural food vary from year to year and season to season, a complete mineral product can pay big dividends in your overall herd vitality and in most cases it improves the overall deer traffic on any given property year-round.
Delta McKenzie’s release of the all-new Imp™ 3D target is inspired by having fun shooting in the backyard. The Imp target is cast with high-quality durable target foam, and features a detailed, hand-painted finish. It is ideal for your backyard target range or put in on the porch as a scary addition to your Halloween décor.
The Grassland Water District, a water agency serving one of the largest wetlands in the West, received permission from the federal Eastern District Court of California to defend its interests in the case of Pacific Coast Federation of Fishermen’s Associations v. Glaser. Wetland managers rarely get involved in litigation, but in this case, the stakes are too high. The plaintiffs, commercial fishing and river advocacy groups, lost their argument that farmland drainage is subject to the strictest permitting requirements of the Clean Water Act. In an attempt to keep the case alive, they now claim that groundwater seepage from wetlands requires a strict permit.
“Wildlife Research Center is a classic American success story, and we’re proud that they are continuing their Whitetails Unlimited national sponsorship,” said WTU President Jeff Schinkten. “We’ve had a long relationship with Wildlife Research Center, and we’re thrilled that the association is continuing. There isn’t a better group of people in the hunting business – they are a leader in the industry, constantly innovate, and work very hard to improve their products in order to help hunters be more successful. We couldn’t be happier that they are continuing to support the mission of Whitetails Unlimited.”
Skull Hooker, makers of innovative brackets and stands to display European mounts, has renewed as a Whitetails Unlimited national sponsor, said WTU President Jeff Schinkten. “
COLORADO SPRINGS, Colorado - USA Archery is thrilled to share that T.R.U. Ball® and AXCEL® Archery is growing their support of USA Archery for 2021 as a Uniform and National Events Sponsor.
The Pope and Young Club is proud to announce that Lancaster Archery Supply has renewed their support through our Corporate Partner Program. Lancaster has continued their strong commitment to wildlife conservation, the protection, and defense of our bowhunting heritage and fair-chase ethics.
?ArcticShield is teaming up with Realtree Road Trips as an official sponsor. The Realtree Road Trips Crew will be outfitted in ArcticShield apparel and footwear when their newest adventures are showcased on Realtree 365. Thanks to ArcticShield’s impressive cold-weather technologies, the team members will be hunting in warm comfort as they travel down North America’s dirt roads, highways and byways taking on whitetail, elk, turkey and waterfowl.
HuntStand® is proud to announce it is the first founding sponsor of Bowhunters United, an exciting new national nonprofit membership-based organization that launched Oct. 1 and strives to make a difference for current and future bowhunters.
For hunter’s one of the great challenges has been and will always be scent control. Whether entering the woods or the mountains, hunters must pay close attention to the outside odors they’re introducing to their hunting environments because the animals they’re pursuing are on alert for those exact same unnatural smells. This includes odor on your clothing, gear, and even on your person. Fortunately for hunters, a full lineup of ScentRelief® whitetail attractants from Inventive Outdoors is now available at over 27 Gander Mountain stores nationwide.

Just in case you all didn’t see this hit your inboxes or forums from last week, I am dedicating this week’s editorial to Matt’s full letter outlining the future of the ATA Trade Show for 2021. What do you think of a virtual ATA Show? Feel free to have a conversation with me: michelle (at) bulletproofcomm (dot) com. – Michelle Scheuermann, editor, Archery Wire.

Dear ATA Trade Show Exhibitors and Attendees,

Despite the combined efforts of the Archery Trade Association Board of Directors, staff and the city of Indianapolis, your ATA Board of Directors made the tough decision to cancel the in-person 2021 ATA Trade Show, scheduled to take place Jan. 7-9, 2021, in Indianapolis.

We hold the ATA Trade Show to an extremely high standard, and it became clear that due to the COVID-19 pandemic, we wouldn’t be able to provide the trade show environment that you’ve all come to expect and enjoy.

Our goal is to deliver a first-class event that helps the archery and bowhunting industry succeed, while keeping health and safety as a top priority, and we share your disappointment over the outcome of this year’s Show. We would like to express our thanks and gratitude to all ATA members who booked booth space and registered to attend the Show through these unprecedented times. Your passion for this industry is evident.

As your ATA starts to shift focus, we’ll communicate updates regarding next steps, including virtual plans and offerings. ATA members should check their inboxes in the coming weeks for information regarding:

  • Virtual education opportunities
  • Virtual Show specials 
  • Virtual Impact Awards

We ask for your patience as we adapt and begin the cancellation process. Anyone who registered for a badge will see a refund within 14 days. To all of our exhibitors, you can expect to hear from either Maria Lewis or Becky Lux within the next 5-7 business days.

Mark Copeland, chairman of the Board and store director of Jay’s Sporting Goods, said: “This was a very difficult decision to make, but as a father and a small business owner, we need to look out for the health and safety of our members’ staff and their families. At some point, you have to ask yourself, ‘What’s the long-term impact of a Show with less than 50% attendees and vendors?’ It’s the Board of Directors responsibility to look out for the industry, and as painful as this decision was to make, I believe it’s the right one.”

Jeff Adee, co-chair of the ATA Board of Directors and president of Headhunter Bow Strings, had similar thoughts. “We have members that have lost loved ones and employees to COVID-19,” he said. “It's imperative that we keep all our members safe, and canceling the Show is the right thing to do. We also know the past six months have challenged our members in new ways. As such, taking care of their hard-earned money is more crucial than ever. The Show is a significant expense and many exhibitors are faced with a tough decision to attend during these difficult times, especially without knowing what the next 90 days look like. Therefore, the value of the Show would greatly diminish for all those involved."

Additionally, James McGovern, co-chair of the Board of Directors and owner and marketing director of Rinehart Targets, said: “When I look to 2022, I know that we can continue to host an event that the industry is proud of. For me, that is what drove this decision. It came down to the continued viability of the ATA to serve the industry. I know that the ATA leadership team can navigate the organization to 2022 and I believe that we can host as great an event as you have come to expect. What I didn’t know was what would the ATA show look like in 2022 if we hosted an event in 2021 that did not live up to the standards our industry has come to know and appreciate. Canceling the show was difficult, but knowing that this was the right decision is not.”

If you have questions, please contact anyone on the ATA Leadership Team:

Thank you for your continued support. We look forward to reuniting with you, at a bigger and better 2022 ATA Trade Show in Louisville.

Matt Kormann
ATA President and CEO

Event Calendar

Southern Classic Top Turkey Tournament

Presented by Texas Archery Academy. $50 Entry Fee. Register at http://TexasArchery.Info/dallas-tournaments 

ATA Trade Show

Indiana Convention Center, Indianapolis, IN

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