ScentLok introduces women's sizes for its iconic Alpha Elite Jacket and Bib, featuring Carbon Alloy® odor-adsorbing technology, DryLok® waterproof membrane, and Thinsulate® insulation for late-season hunting. Both pieces are available in women's S–2XL in Mossy Oak Terra Gila pattern at $349.99 MSRP.
Easton introduces the Easton 5.0 hunting arrow and Match Grade 5MM Half-Out Component system, featuring seamless Acu-Carbon construction for versatile high-speed or high-FOC setups. The USA-manufactured system offers excellent spine consistency, reduced wind drift, and strong downrange energy with available spine sizes from 200 to 500.
The Pope and Young Club's Board of Directors unanimously approved allowing trophy bison from the Crow Reservation in Montana into their Records Program. Executive Director Justin Spring praised the Crow's efforts to restore the American bison species, while Records Chairman Roy E. Grace confirmed the herd met all Fair Chase requirements.
TenPoint Crossbow Technologies won Best Crossbow in the 2026 Bowhunting World Readers' Choice Awards, voted by the magazine's dedicated readership. The company's 2026 lineup features the NEW Ultra Series of Crossbows and Vision™ HD 3-12X Digital Rangefinding Crossbow Scope, designed for superior accuracy and reliability.
The Wild Sheep Foundation presented multiple awards at the Sheep Show® in Bozeman, Montana, recognizing individuals and organizations for conservation and hunting contributions. Recipients included Jim Travis, Brett Wiedmann, the Texas Bighorn Society, Chris Barker, and numerous others honored for their dedication to wild sheep conservation across North America, Europe, and Asia.
Summit Treestands earned the Gold winner award in the 2026 Bowhunting World Readers' Choice Award for Climbing Treestands. Brian Malone at Summit Treestands highlighted the company's commitment to designing treestands that exceed expectations for safety, comfort, and silence.
Whitetails Unlimited granted $1,490,728 to mission-related projects in Q4 2025 across four pillar programs: Outdoor Education, Hunting Preservation, Habitat Enhancement, and Shooting Sports Advancement. The organization supports hunter recruitment, retention, and reactivation initiatives for youth, women, veterans, and individuals with disabilities.
Whitetails Unlimited Inc. is hiring part-time Field Directors for territories in Texas, Missouri, Illinois, Kentucky, West Virginia, and Pennsylvania. Candidates should have event planning experience, Microsoft 365 proficiency, and knowledge of hunting and white-tailed deer. Interested applicants should email fieldoperations@whitetailsunlimited.com.
Swhacker Broadheads introduces the #311 100GR Fixed 3-Blade Broadhead, featuring single-bevel design with replaceable blades for maximum stability and penetration. Engineered by Rick Forrest and manufactured by FL Outdoors, the broadhead is made in the USA for serious bowhunters.
Unknown Suppressors, an Idaho-based 3D-printed titanium suppressor manufacturer, partnered with Guidefitter to reach over 190,000 verified outdoor professionals. The partnership capitalizes on record suppressor demand following the elimination of the $200 federal excise tax in January 2026, with industry analysts projecting sales could double in 2026.
CZ will exhibit at Pheasant Fest & Quail Classic 2026 in Minneapolis, Minnesota, February 20-22, showcasing upland hunting firearms at Booth #1227. The event, hosted by Pheasants Forever and Quail Forever, is the nation's premier upland hunting and conservation gathering.
Muddy has renewed its sponsorship with Whitetails Unlimited, providing hunting and outdoor equipment including blinds and cameras. WTU President Jeff Schinkten praised Muddy as a long-time supporter committed to promoting safe, ethical hunting practices and conservation efforts.
MaxCam™, owned by MaxView™ Optics, will exhibit at the NBS 2026 Spring Semi-Annual Market in Oklahoma City, February 10-13. The company will showcase the MaxCam7 action camera and accessories at Booth #1825, marking the first NBS Market under new ownership and branding.
TrueTimber, the world's best-selling camo brand, will exhibit at the 2026 National Wild Turkey Federation Convention at Gaylord Opryland Resort in Nashville, February 12-14. The company will showcase products at Booth #1551 alongside partner Bone Collector, featuring team members Michael Waddell and Nick Mundt.
Traditions® Firearms will exhibit at the 2026 NBS Semi-Annual Spring Market, February 10–13, at the Oklahoma City Convention Center. The event connects vendors with independent sporting goods retailers through exclusive access to hundreds of vendors and competitive buying programs.
Firearms News released its February 2026 issue featuring Springfield Armory's Echelon FC Pistol on the cover with an in-depth review by James Tarr. The issue includes articles on Ruger's LCP Max Super-Compact Pistol, Century Arms' BFT 556 AK-Type Rifle, and Safariland's holsters, among other firearms content.
Montana Fish, Wildlife & Parks offers Hunter and Bowhunter Education courses in south-central Montana this spring through in-person classes, online-and-field-day combinations, and online-only options. Volunteer instructors teach firearm and archery safety, ethics, and outdoor skills at multiple locations including Billings, Roundup, and other communities.
VKTR Industries and White Label Armory will exhibit at the 2026 NBS Spring Show in Oklahoma City from February 10-13 at booth #207. VKTR will showcase their VK-1 piston rifle and new VKP Pro double stack 1911 handgun, while White Label Armory displays AR parts and accessories.
Real Avid, the leader in DIY for Guns, launches its Master Collection for 1911, a comprehensive toolkit featuring the Smart Wrench, Gun Tool Amp, cleaning supplies, and maintenance essentials designed for shooters and gunsmiths to maintain this iconic handgun.
World Fishing Network launches "Reel In Canada Fridays," a Friday night programming block featuring eight fishing shows including Lisa Roper Outdoors, The New Fly Fisher, Connect Fishing Experience, Fish TV, Fish n' Canada, West Coast Sporting Journal, BC Outdoors Sportfishing, and Fishing the Wild West, showcasing Canada's premier fishing destinations and expert anglers.
Killer Instinct Crossbows, owned by MaxView Optics, will exhibit at the NBS 2026 Spring Semi-Annual Market in Oklahoma City, February 10-13. The company will showcase its first lineup of fully decockable crossbows at Booth #1825, with marketing support from Hunt Camp Company.
ALPS OutdoorZ is launching the 2026 NWTF Collection in Mossy Oak Greenleaf during the National Wild Turkey Federation's National Convention in Nashville. The strategic collaboration features six proven Greenleaf extensions including the Impact Pro Turkey Vest, Grand Slam Turkey Vest, and Vantage Bino Harness, with proceeds supporting turkey habitat conservation across North America.
Charter Arms, a manufacturer of American-made revolvers for over 60 years, announced the new Boomer Series based on the Bulldog model. Available in 9mm, .38 Special, .357, and .44 Special calibers with stainless steel and black passivate finishes, these compact defensive revolvers feature a 2-inch ported barrel and concealed hammer design.
WOOX, an Italian-American gunstock manufacturer based in Hickory, NC, announced the new Bravado "High Grade" line of stocks engineered for Henry and Marlin lever-action rifles. Each hand-selected American walnut stock features unique grain patterns, adjustable cheek risers, and M-LOK compatibility for accessories.
The Wild Sheep Foundation concluded its 49th annual convention in Reno, Nevada, raising record funding for wild sheep conservation. Gray N. Thornton, WSF president and CEO, highlighted that millions of dollars will support wildlife agencies and partners in management programs, with a conservation permit selling for $1 million.
Dallas Safari Club announced Russell Stacy as its new Chief Executive Officer. Stacy, a fourth-generation agri-business operator and DSC Life Member, previously served on the DSC and DSC Foundation Boards. He will lead DSC as it temporarily relocates its annual Convention to Atlanta in 2026-2027 and Houston in 2028-2029.
The Archery Trade Association welcomed new board members James McGovern of Rinehart Targets, Tyson Yates of Easton, Jeff Adee of Headhunter Bowstrings, and Nick Fisher of Arizona Archery Enterprises, beginning their terms April 1, 2026. The ATA Board will meet in Columbus, Ohio in April.
Browning Trail Cameras introduces the Security Tree Strap, a 6-foot mounting solution featuring heavy-duty nylon webbing and reinforced steel cables designed to securely mount trail cameras in any environment with tamper-resistant protection and field-ready convenience.
Ani-Logics Outdoors launches four new deer products: CRUSH Concoction, Camo CRUSH, Ani-Shield Base Mix, and Mass Maker. These offerings combine deer attraction with nutritional support, featuring protein-based formulas, immune support through Ani-Shield TX4, and minerals designed to enhance herd health and antler growth.
Knight & Hale Game Calls returns to the National Wild Turkey Federation Convention with founders Harold Knight and David Hale making special appearances. The booth will feature exclusive show specials including a 50th NWTF Convention Anniversary Pot Call and debut the complete 2026 product line with new apparel, calls, and limited-edition collector's items.
Outdoor Cap will offer exclusive booth specials for Nations Best members at the 2026 Nations Best Show in Oklahoma City at Booth #729. National Sales Manager Joseph Smith highlights that special pricing on best-selling and new seasonal headwear is designed to help retailers boost margins with proven styles.
TriStar Arms will exhibit at the 2026 National Wild Turkey Federation Convention in Nashville, Tennessee as a Gobbler Sponsor, showcasing the new Upland Hunter Thumbhole Stock designed for turkey hunters with dual choke tube capability for versatile field performance.
GSM Outdoors will showcase hunting gear from over 50 brands at the 2026 National Wild Turkey Federation Convention and Sport Show in Nashville, featuring debut backpack-style turkey vests from Avian-X in limited-edition NWTF designs, plus appearances by Hall of Fame Callers Mark Drury and Paul Butski.
GAME & FISH TV, powered by Outdoor Sportsman Group, features Jim Shockey's hunting adventure shows every Saturday in February. The lineup includes Jim Shockey's UNCHARTED, Jim Shockey's Hunting Adventures, and Jim Shockey's The Professionals, offering two hours of hardcore hunting content from exotic global destinations.
MyOutdoorTV premieres new Bone Collector episodes weekly, featuring Michael Waddell, Nick Mundt, and Travis "T-Bone" Turner. Season 18 includes deer hunting at the Waddell Family Farm in Georgia, hunts with Cameron Hanes and Blake Shelton, and exclusive content including The Michael Waddell Podcast.
Trevor Anderson and Jake Anderson - owners of Toulou Broadhead Company
If I told you the most advanced broadhead on the market today was a one-piece fixed blade that looks more like an artifact find than advanced aerospace engineering, would you believe me?
You should.
Meet Toulou Broadhead Company, owned by Trevor Anderson and Jake Anderson, who share the same last name but no DNA, just a coincidence.
What's not a coincidence is their shared mission: to create the most accurate and lethal fixed-blade single-bevel broadhead in the world, using the best materials and manufacturers the United States has to offer.
“Our broadhead is a premium fixed-blade, single-bevel broadhead that is designed to solve the biggest problem that people have with fixed-blade broadheads, which is accuracy,” Jake said. “We’re like rifling for your arrow.”
The solution comes from a patented feature called the “Toulou Twist”.
“What does our design do? We have something proprietary. It’s patented as the Toulou Twist. And what that does is it gives you straight cutting edges with a contoured blade. That contoured blade creates rotation from the front of your arrow instead of from the back of your arrow,” Jake said.
Rather than allowing torque to originate at the rear of the arrow, where it can induce wobble and planing, the Toulou design shifts that rotation forward.
“So when you have torque in the back of your arrow, you get wobble in the front, which is why fixed blades like to plane,” Jake said.
Jake explains that by generating rotation at the front of the arrow: “It creates concentricity, so it always comes back to the center, and it’s creating tight rotation in the front, which means it’s following the tip,” Jake said.
“So in layman’s terms, it’s like throwing a spiral every time you throw a football,” Jake said.
The idea for Toulou did not come from a desire to disrupt the market. It came from a bad experience in the field.
“Trevor, my business partner, starting out, had a bad experience with a mechanical broadhead that had an elk broadside 35 yards, hit it right where the vitals are, and had no penetration,” Jake said.
Although the elk was eventually recovered, the lack of penetration and blood trail left a lasting impression.
“He obviously didn’t ever want to feel like that again,” Jake said.
At the same time, Jake, a professional songwriter in Nashville, found his work slowed dramatically during COVID.
“So I’m a musician by trade. I write songs in Nashville, but when COVID hit, my job became not a job anymore,” he said.
Long days riding together led to long conversations about arrow lethality, penetration, and eventually Ed Ashby’s research.
“We got super nerdy really fast and dove into all the principles that make an arrow lethal and give you penetration,” he said.
Once they believed they had a workable design, the next challenge was manufacturing it.
“And then in that the Ashby report had already been out for maybe a year or two… and that led us to kicking around ideas, and finally got to a place where we had a design that we thought would work, and out of that had to figure out how to make it,” Jake said.
The answer was 3D printing.
“I said, I don’t know, but I bet we could print one out of resin with a 3D printer,” he said.
That decision made the next steps easier, and faster.
“Because it’s 3D printing, you can iterate really quickly,” he said.
Eventually, resin models became metal prototypes and then field results.
For Jake, the first real-world success was unforgettable.
“When you think of something in a truck, and you work on it in the barn in Tennessee, create something that was an idea and bring it into physical reality, then watch it sail through a buck and watch that buck die, you know, 30 yards away. It’s a pretty surreal thing,” Jake said.
Priced at $129.95 for a pack of three, Toulou broadheads are designed to sit firmly in the premium category.
“When we set out to make our broadhead, we didn’t want to make something cheap,” Anderson said.
The company committed early to full American manufacturing.
“So when you buy Toulou broadheads, you’re getting a broadhead that is 100-percent made and sourced in the United States, all the way down to the foam inside the packaging,” Jake said.
That commitment made things a lot harder.
“It’s a lot of cold calling, trying to find manufacturers that can even do what we’re trying to do,” Jake said.
The steel comes from Indiana, and the proprietary coating is produced in Wisconsin.
“The special coating that’s on it, Tacti-Black, is proprietary and made by a company in Wisconsin,” Jake said.
Toulou, incorporated in 2023, began shipping in April 2024 and, by 2026, had expanded rapidly.
“At this point in 2026, we’re in 36 states with retail. We’re in Scheels. We were selling broad heads all over the country and into Canada,” Jake said.
But success, Jake says, is measured in stories.
“They did exactly what you said they would do. It passed through an animal, stuck it in the ground on the other side, and then watched it die somewhere between 20 and 60 yards away,” Jake said.
Some stories go well beyond whitetails.
“I got an email this summer from a gentleman who bought a pack of six broadheads… he went to Australia, and he was hunting water buffalo,” Jake said.
Another involved exotic hunts in Texas and Africa.
“He hit it in the scapula, cut off the top of the heart, went out the other side, and then penetrated into the heart of the one behind it,” Jake said.
Despite the company’s growth, Jake has not left music behind.
“Yeah, I am… Mostly. What I write is Americana and country, and I’ll do a little bit of pop and rock stuff and things like that,” Jake said.
And, as with many Nashville conversations, the interview ended the right way, over where to get the best Nashville hot chicken.
“I like Hattie B’s. That’s my favorite,” Jake said.
Jay Pinsky, Editor, The Hunting Wire & Archery Wire
