The ATA Trade Show is scheduled to take place live, onsite at the Indiana Convention Center in Indianapolis, Jan. 7-9. Your ATA has been working diligently with our partner, Visit Indy, to create a safety plan which must then be approved by the Marion County Public Health Department of Indiana. Our goal is to safely bring the industry together in January to network and conduct business. Visit Indy, the official host of Indianapolis, has successfully organized numerous events with upwards of 7,000 attendees this summer and fall. Because of their continued efforts to ensure safety, Visit Indy reported zero confirmed positive cases of COVID-19 related to any associated events. In this year of unique circumstances, your ATA is required to enforce new mandates. These protocols aren't intended to inconvenience you, but allow you to meet with your peers to conduct business and enjoy your Trade Show experience safely.
The Rocky Mountain Elk Foundation committed more than $300,000 toward efforts to defeat a dangerous 2020 ballot initiative to forcibly introduce wolves into Colorado. In addition to the significant funding for multiple forms of educational outreach, RMEF also contributed in-kind donations of staffing and video production as well as member donations.
There are plenty of excellent reasons to join Delta Waterfowl. We employ innovative, efficient duck production strategies, conserve the most critical breeding duck habitat, conduct cutting-edge waterfowl research and, as The Duck Hunters Organization, we passionately defend duck hunting anytime, anywhere it’s threatened.
Bowhunters who cover lots of rough ground or water crossings have always had one major problem – having to carry their bow in one hand. The solution is simple- Bow Spider

The Two Man Tree Stand Seat from ThermaSeat® is ultra-plush, providing ultra comfort for any ladder or lock-on stand.
The new 6.5 Hunter Classic is a USA-made carbon arrow that uses Easton proprietary Acu-Carbon™ resulting in tighter groups and consistent shot placement.
?The Insights Hunting Drifter Super Light Day Pack in Realtree EDGE camo is Insight's lightest pack, weighing less than 2 pounds. The Drifter is ideal for light-weight treks afield. Three expandable pockets provide plenty of storage for essential items in this roomy pack. The center compartment expands enough to hold large items like a pair of sheds and even a turkey decoy.
Carlton Calls, a leader in elk and other premium game calls, introduces an all-in-one elk call kit with the new Mac Daddy® Herd Pack. This easy-to-use kit produces authentic bugles and nasally cow calls, both of which are designed to bring big bulls close for perfect shot opportunities.

Priced to match the budget of entry-level crossbow hunters, the Rampage 360 holds nothing back in terms of performance or features. From its "take anything" 360 fps speed rating to its class-leading integrated cocking device and ready-to-hunt packaging, the Rampage 360 meets the needs of first-time crossbow hunters as well as those of experienced hunters looking for a value-priced, exceptional-performing hunting crossbow.
TrueTimber has partnered with JR Motorsports to host the “Noah Gragson Hunt for the NXS Championship Giveaway” as Gragson looks to secure the 2020 series trophy.
The Rocky Mountain Elk Foundation and its partners awarded $1,129,112 in grant funding to support wildlife habitat enhancement, scientific research and hunting heritage efforts in Pennsylvania. RMEF directly granted $60,256 and leveraged an additional $1,068,856 in partner dollars.
USA Archery awards the Ann Hoyt/Jim Easton JOAD Grant, supported by generous donations from the Ann Hoyt Legacy Fund and the Easton Foundations to numerous Junior Olympic Archery Development (JOAD) Clubs to build and sustain strong youth archery programs. One grant recipient, STRIDE Adaptive Sports, used this funding to create a new, fun and safe sports outlet for adaptive athletes in West Sand Lake, New York.
Kelly Brand Management (KBM), a sales, marketing, and business management consultancy, is proud to announce and welcome Birinder Mandair and Kaylyn Hopper as digital marketing specialists.
Pheasants Forever (PF) & Quail Forever (QF) in Ohio is proud to announce the promotion of Cody Grasser to the position of Ohio State Coordinator. In this role, Grasser will lead the organization’s partnerships in the state, including relationships with the United States Department of Agriculture – Natural Resources Conservation Service (NRCS), Ohio Department of Natural Resources, Ohio Division of Wildlife, and other partnership efforts.
Today Hunter Nation Foundation, a non-profit organization dedicated to preserving and protecting America's hunting heritage, issued the following statement in response to PETA's inept criticism of South Dakota Governor Kristi Noem's "Less COVID, More Hunting" video.
The Pope and Young Club is proud to announce our two- and four-year membership drive featuring products from our Corporate Partner, Outdoor Edge. All new 2-year memberships receive a free Outdoor Edge ChowPal. 4-year memberships will receive the Wild Pair knife set courtesy of Outdoor Edge.
If this “new normal” has prevented time spent in the outdoors, let Outdoor Sportsman Group be a personal guide to open season online, on TV and on-demand. Hunt, fish and learn with a new slate of premieres debuting on Monday, September 28 on Outdoor Channel, Sportsman Channel and World Fishing Network. The fall programming lineup features original premieres and new episodes from returning series to help outdoorsmen and women hone their outdoor skills no matter what life tosses their way.
Harvest Home Films LLC is proud to announce Mark Geist has signed on as a Co-Producer of The Harvest Movie. Mr. Geist is a member of the Annex Security Team that fought the Battle of Benghazi, Libya in 2012 where he was credited with helping to save the lives of more than 25 Americans. Geist is a co-author of the bestselling book 13 Hours: The Inside Account of What Really Happened in Benghazi.
After successfully launching a five-week, live tour schedule on Outdoor Channel during sheltering-in-place this past spring, Outdoor Channel and Universal Music Group Nashville are teaming up again to bring viewers live, intimate concerts – virtually – on the outdoor lifestyle network beginning Monday, September 28 with Country Outdoors LIVE presented by RAM.
Scent Crusher® is proud to announce the release of the first-ever, Rapid Mobile Shower. This on-the-go dry shower will have you scent-free by the time you reach the field. This chemical-free Scent Crusher® product is the fastest way to eliminate contaminants and bacteria effortlessly. Hit the field ready to hunt no matter whether you’re coming from home, the gym, or a long day of work. With the Rapid Mobile Shower, a hunter can ensure their skin and clothes are odor-free in minutes.
Hunting Made Easy (HME) has developed a new multi-tool, answering the need of archers and bowhunters for an easy-to-carry, do-it-all solution for equipment installation, adjustment, and repair in the field or at the home bench.
Bear Archery and its family of brands have announced the early release of another impressive lineup of bows and accessories for the 2021 model year. The refreshed suite of archery equipment includes several new compound and traditional bows, as well as an all new crossbow for the BearX crossbow lineup.
Trophy Ridge is proud to announce the lineup of technology and performance packed 2021 archery accessories. The industry leader in sights, stabilizers, quivers, and rests will now be offering premium releases and peep sights under the legendary brand name.
Simply wash clothes and other hunting gear with No More Odor™ Laundry Detergent and any smell from sweat, storage or something in between will be eliminated on contact.
Everest.com, the first marketplace dedicated to the outdoor recreation community is excited to announce its latest line-up of new storefronts.
PSE launched the Citation last week, announcing the new bow would be available in axle-to-axle lengths of 40, 36 and 34 inches. In its review of the bow, Lancaster Archery Supply gives a detailed look at the 40-inch Citation, which features a shoot-through, deflexed riser, new limb pockets, wide limb stance and steep limb angle coming off the riser. It’s powered by two versions of PSE’s popular Evolve cam.
The Rocky Mountain Elk Foundation committed more than $300,000 toward efforts to defeat a dangerous 2020 ballot initiative to forcibly introduce wolves into Colorado. In addition to the significant funding for multiple forms of educational outreach, RMEF also contributed in-kind donations of staffing and video production as well as member donations.
The teams at Victory Archery and The Lindsey Way have again partnered up for the upcoming hunting season. The Lindsey Way has proudly been shooting arrows from Victory Archery over the past few years and have continued to add to their trophy walls because of it.
HuntStand® is proud to announce a partnership with the Archery Trade Association (ATA) under which it will offer discounts to ATA members and has spawned HuntStand’s all-new ATA Retail Locations Map Layer that instantly connects HuntStand Pro users with ATA member retailers across North America.
“ALPS OutdoorZ offers an extensive line of great gear, and they support hunters and conservation – and we are proud that they are continuing as a Whitetails Unlimited national sponsor,” said WTU President Jeff Schinkten.
Combat veteran-founded and owned, Kryptek has a special appreciation for the men and women on the front lines, both abroad and here at home.

Something funny (as in peculiar) happened to me this month. I had (what I thought) was an easy project from a client: to find influencers for a hunting campaign in November. There were some restrictions placed on me, but still, I assumed this would be an easy task as hunting influencers are a-plenty. #AmIRight?

There are gobs (technical math term) of hunting influencers on the socials, turns out most of them are young women. They are possibly married, maybe have a (very) young kid, probably rural and already have their sponsors/partners listed in their bios. I found several ladies who fit the needs of my client.

With the (minor) restrictions placed upon me, I was unable to find any men who could represent. This leads me to a conundrum of:

  1. Do I lower my bar and find someone who will “just do.” Or
  2. Do I turn in all ladies to the client and explain the why’s and how’s I could not, for the life of me, find a male hunting influencer?
  3. (Option 1 isn’t really an option, FYI.)

Besides my woes of fulfilling a client’s wish, I started asking around: why is there a limited amount of male hunting influencers? Sure, I could easily find guys who are into guns and tactical gear. YouTube and Instagram are full of videos of reviews, lessons and trick shots from male influencers using every gun imaginable. But the focus on guns was not my task – the focus is on hunting.

I started Googling this and learned that yes, overall, there are more female than male influencers and guess what? The ladies get paid less than their male counterparts! #Shocker. But really, the reason is a good lesson on supply and demand. If the DEMAND for male influencers is there, but there is LESS OF A SUPPLY, then of course the guys are going to charge more for the same work.

I also chatted with a few of my colleagues who agreed with me that yes, there are more female than male hunting influencers (especially those in the micro-influencer range of less than 10k followers) and we agree it is not only because women are more apt to share openly on social media, but also that Instagram FAVORS the ladies. Yes, favors. Just read this story here about how a study found Instagram’s algorithm to favor semi-nude pictures of women. (I need to table this part of the discussion for another time as I think we all can go off on a rant on this little find.) And we’ve all heard of the term “Instagram boyfriend.” He’s the one behind the camera, taking pictures while the girl poses. I’m telling you guys right now, hand her camera/phone back to her and tell her to invest in a Gorilla Pod Tripod and take her own pics. I mean, this is 2020 after all.

Nonetheless, even with all these insights, I am back to square one of not having a diverse influencer list to show my client. I am confident in the ladies I have found will do a wonderful job for the campaign in question. However, there is a blank space for a male micro-influencer in the hunting space. So if you are up for the challenge, you have something to share in the hunting community, and you are a guy who feels comfortable being in front of the camera, I would say you could very well have a new side hustle to consider. Call me to represent you. #KiddingNotKidding

-- Michelle Scheuermann, editor, Archery Wire

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