TUESDAY, SEPTEMBER 15, 2026   |   SUBSCRIBE    ARCHIVES

NEWS

TUO released the Folcrum Hoodie, a technical midlayer engineered for early-season hunting with a 249g check fleece, built-in facemask, and proprietary TUO Ryse Camo pattern. The hoodie features Polygiene StayFresh™ and OdorCrunch™ odor management, flatlock seams, and thumb loops for layering versatility across temperature swings.

ScentLok introduces its deepest camouflage lineup featuring Realtree XT-3, Realtree APX, Mossy Oak Terra Gila, Terra Outland, Original Treestand, Bottomland, and Country Roots patterns, designed by terrain and season rather than trend. Marketing Director Steve Allie emphasizes hunters no longer need to compromise on camo across different hunting environments.

Easton arrows dominated the 20th Hyundai Archery World Cup Final in Saltillo, Mexico, with all 12 podium finishers using Easton X10 or 3.2 X10 Parallel Pro shafts. Notable winners included Dhiraj Bommadevara, Marie Horáčková, Nico Wiener, and Alexis Ruiz, marking 20 consecutive years of Easton gold medals at the World Cup Final since 2006.

Thunder Ridge Nature Arena will host an exclusive premiere of Brad Pitt's adventure thriller "Heart of the Beast" on September 18, with all proceeds benefiting conservation. Service members, Bass Pro Shops Outfitters, and CLUB Members receive free admission, while public tickets are available for $10 at thunderridgenaturearena.com.

The Wild Sheep Foundation announced a $150,000 grant from the Bass Pro Shops and Cabela's Outdoor Fund for its Grant-In-Aid Program. Over eight years, the fund has contributed $926,000 to support wild sheep conservation initiatives across North America, including habitat restoration and disease surveillance projects.

Realtree celebrates its 40th anniversary with the documentary Long Live Real, now streaming on YouTube. The film explores founder Bill Jordan's vision and traces four decades of innovation in camouflage design and outdoor products that built the globally recognized brand.

The Boone and Crockett Club verified the Sam Aiuppa/James Martin typical whitetail deer at 207 7/8 inches, making it the largest typical whitetail ever taken in the United States. The buck, killed in Illinois in 1991, surpasses the famous Jordan buck by 1 6/8 inches and ranks second worldwide behind Milo Hanson's record.

Victory Archery, The Carbon Arrow Experts, announces a partnership with Bow Disciples, a bowhunting community focused on ethical hunting and real-world archery education. The collaboration combines Bow Disciples' community engagement and education with Victory's precision carbon arrow technology and engineering expertise.

Guidefitter and the National Rifle Association announced a strategic alliance connecting the NRA's 150,000+ certified instructors and safety officers with Guidefitter's platform for verified outdoor professionals. NRA-affiliated members gain access to exclusive gear benefits, educational opportunities, and VIP-level benefits from over 300 leading outdoor brands.

Sgt. Justin Dodge, a 30-year Denver Police Department veteran, discusses his remarkable recovery from a catastrophic leg amputation sustained during the 2023 Denver Nuggets NBA championship parade on The Michael Waddell Podcast. Dodge shares his philosophy of "prehab" and wellness, crediting his preparation and mindset for his miraculous return to full-time service with the DPD's Metro SWAT unit within a year.

Texas Hunter Products reintroduces the 360° Silent Shooter's Chair, featuring a ball-bearing swivel system for silent rotation, powder-coated aluminum construction, and foam-padded comfort. Designed for hunting blinds with versatility for camping and fishing.

Buck Knives, Inc. announces the launch of the new 110 & 112 Crossbar Elite, combining classic design with modern crossbar locking mechanism, MagnaCut steel, and premium materials. The knives feature ambidextrous operation and are USA-made in Post Falls, Idaho, available September 15, 2026.

ALPS OutdoorZ expands its award-winning DeadQuiet Series with three new hunting packs: the Apex Sling Pack, Cruzer, and Proximity daypack. Each features proprietary DEADQUIET® layered fabric offering silent external surfaces, waterproof membranes, and suede inner backing for serious hunters.

Summit Treestands launched three gear-management accessories: Summit Utility Hooks 3-pack, 23" Bow Hanger, and 13" Bow Hanger. Tiffany Lakosky of Outdoor Channel's CRUSH with Lee & Tiffany praised the products for keeping gear organized and within reach. All accessories are available at summitstands.com.

ALPS OutdoorZ introduces the DU Heritage 20, a carry-on compliant daypack designed for hunters and travelers. The pack features a padded laptop sleeve, U-shaped zipper main compartment, and fleece-lined pockets, available in Olive Green for $99.99.

Hoyt Archery has renewed its commitment as a national sponsor of Whitetails Unlimited, with WTU President Jeff Schinkten praising the bow manufacturer's innovation and heritage since its 1931 founding by Earl Hoyt Sr.

WTU President Jeff Schinkten announces that TenPoint Crossbows has joined as a Whitetails Unlimited national sponsor. "We are proud to welcome TenPoint Crossbows to the WTU family,” said WTU President Jeff Schinkten.

King Pedford, a retired heavyweight boxer turned hunter, has launched eight new episodes of "Haymaker Hunting" on MyOutdoorTV, bringing his library to 23 total episodes. The series showcases hunting adventures across the country while inspiring the next generation and empowering underrepresented communities to connect with the outdoors.

If you want to make an anti-hunter’s day, you don’t necessarily have to stop hunting. Just get on Facebook and start a fight between compound bow hunters and crossbow hunters. We’ll apparently handle the rest ourselves.

I’ve watched this argument long enough to notice that we’re becoming remarkably good at deciding who is and isn’t a “real bowhunter.” Crossbows are too easy. Compounds have too much technology. Traditional archers occasionally look at both groups like we’re cheating on a math test. Meanwhile, the people who don’t want any of us hunting are probably wondering why they bothered showing up. We’re doing a pretty good job for them.

Maybe I’m particularly sensitive to this because I’ve seen how division works from a very different perspective. For several years, I worked as a contractor supporting the Cybersecurity and Infrastructure Security Agency, including during the 2020 presidential election, where my work involved election security and misinformation, disinformation and malinformation, or MDM.

One of the simplest examples CISA used to explain the concept was something called “The War on Pineapple.” The question was intentionally ridiculous: Does pineapple belong on pizza?

CISA wasn’t suggesting foreign governments actually cared about Hawaiian pizza. The example demonstrated how an adversary could take something Americans already disagreed about and turn up the temperature. You don’t necessarily invent the disagreement. You find one that already exists, amplify the most extreme voices on both sides, encourage people to pick teams, distort the conversation and keep everyone angry enough to continue fighting.

In other words, you don’t have to create the crack. You just have to find it and keep driving the wedge.

Now replace pineapple pizza with crossbows.

One hunter says crossbows don’t belong in archery season. Another says compound bows aren’t exactly primitive technology either. Somebody questions somebody else’s ethics. Someone else starts talking about what a “real bowhunter” would do. Before long, we’re no longer debating wildlife management or season structure. We’re attacking each other’s character.

And here’s the uncomfortable part: We’re incredibly easy targets.

Our egos, our flair for the dramatic and our occasional tendency toward outright bullying feed directly into this kind of divisive behavior. Somebody throws out something inflammatory, somebody else takes it personally, and within six comments we’re questioning another hunter’s ethics, intelligence, masculinity and probably his choice of camouflage.

We take the bait faster than a black bear at Dunkin’ Donuts.

Social media does the rest. The loudest voices become representative of everyone, reasonable disagreement disappears underneath insults and absolutes, and suddenly the hunter carrying a different kind of bow becomes the enemy.

I’m not suggesting there’s some secret anti-hunting command center deploying keyboard warriors into crossbow Facebook groups. Sometimes an angry bowhunter is simply an angry bowhunter. But having watched these techniques up close, I’ve learned to ask a different question when I see people relentlessly stirring division: Who benefits from this?

And imagine how foolish we’d feel if we ever discovered we’d been played.

Imagine realizing that while we were busy insulting one another, drawing lines between “real hunters” and everybody else, and sharing the most inflammatory garbage we could find, we were accomplishing exactly what people opposed to hunting would want accomplished.

They couldn’t easily do it themselves.

Frankly, they don’t have to.

Why spend tremendous resources convincing Americans that hunting is wrong when hunters can be encouraged to declare other hunters unethical, illegitimate or unworthy of belonging? Why attack hunting exclusively from the outside when our egos and appetite for outrage can tear pieces off it from the inside for free?

That’s the lesson of CISA’s pineapple pizza example that has stuck with me. The pineapple was never really the point. The argument was.

There are legitimate debates to have about crossbows, compounds, technology, fair chase, opportunity and season structure. We should have them. Disagreement isn’t disloyalty, and unity doesn’t require conformity.

But there’s an enormous difference between arguing about how we hunt and attacking someone because they hunt differently than we do.

Recurve, compound or crossbow, somewhere outside our argument is someone who doesn’t want any of the three in the woods. Before we type that next angry response, maybe we should stop worrying about who ordered the pineapple and ask ourselves a much more important question:

Are we defending hunting, or are we being played into dismantling it ourselves?

 

Jay Pinsky

jay@theoutdoorwire.com

 

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