Bowhunting World magazine just recently announced the winners of its prestigious Reader’s Choice Awards which are presented annually to the leading manufacturers of bowhunting equipment. Again, this year all votes were submitted online which yielded a record response. For more than a decade, Hunter Safety System has been awarded the coveted Gold Award in the “Safety Harness” category.
Wildlife Research Center®, the leader in Scent and Scent Elimination, is honored to receive the Gold award for the scent and lure category of Bowhunting World Reader’s Choice. Special Golden Estrus® was selected by the readership as their top choice for deer lure.
South Carolina S3DA recently hosted their 2nd regional of the 3D competition season at Sandune Archery Club in Myrtle Beach, South Carolina. Archers from nine S3DA teams across the state made their way to the facility with high hopes of a podium finish and an all-around day of family friendly competition.
Tennessee S3DA launched the 2021 3-D competition season with dual 3-D regionals located in East and West Tennessee. Crossroads Archery hosted the East TN Regional event at the Union County Archery range in Maynardville, Tennessee while Bradford Archery hosted the West TN Regional event at the Carroll County Shooting Sports Complex in Huntingdon, Tennessee.

Gold Tip, an industry leader in carbon arrows and bolts, is celebrating pro shooter Tim Gillingham’s world-class finish at the 2021 U.S. Archery Team (USAT) Arizona Cup. Not only did Gillingham take first place at the tournament, but he also set a new 50-meter world record. Gillingham’s final score of 1402 topped the previous world record score that was set a decade ago.
Bowtech pro shooter Tim Gillingham once again secured a well-deserved spot on the podium at the second ASA Tournament in Paris, TX, with his Bowtech Reckoning 38.
Bowtech pro shooter Paige Pearce helped Team USA take home the gold in Guatemala City during the World Cup tournament last weekend. Team USA went up against Mexico in the final round and scored the first-place spot with a score of 229.
Team Mathews outshines the competition at the 27th Annual Western Classic Trail Shoot in Redding, California. The 3D event hosted by Straight Arrow Bow Hunters, Inc. consisted of three days full of competitive shooting this past weekend.

The nation’s top para archers took the field this weekend for the 2020 U.S. Paralympic Trials – Archery, Stages 1&2, the 2022 World Archery Para Championships and the Para USAT Gator Cup. The two days were jam packed with intense competition.
The National Deer Association (NDA) is pleased to announce a renewed partnership with longtime supporter of NDA, Firminator. Building on a relationship that began in 2012, Ranew’s Outdoor Equipment, maker of the Firminator food plot implement, has increased their contribution to the NDA by becoming an official sponsor.
Pheasants Forever and twelve dedicated partners have been selected to receive a major Regional Conservation Partnership Program (RCPP) award from the USDA-Natural Resources Conservation Service (NRCS) totaling $6.4 million for habitat delivery efforts in north-central Montana. Matched dollar-for-dollar through partner contributions, the Big Game Habitat Improvement Project will focus on outreach and technical/financial assistance programs to farmers and ranchers for improving grazing operations, restoring grassland habitat, and retaining intact rangelands on 60,000 acres in one of the state’s most coveted big game migration corridors.
Shining or jacklighting white-tailed deer is a known poaching technique. A bright spotlight cast on deer in the dark of the night has a slight stupefying effect on the animal. For that reason, it is a remarkable tool used in deer management in Iowa. For 43 years now, the Iowa Department of Natural Resources has relied on spotlighting each spring as one means of counting deer. Since 1978, department biologists, game wardens and a multitude of volunteers have counted white-tailed deer along standard, predetermined routes. In 2006, Iowa DNR redesigned the statewide survey to better gather data representing all deer habitat types found in the Hawkeye State. The survey also collects information on observed nocturnal furbearers: raccoons, opossums, badgers, bobcats, and skunks. This is conservation work funded by excise taxes paid by archery, firearms, and ammunition manufacturers through the Pittman-Robertson Act.
Excalibur officially announces the TwinStrike Double or Nothing May Giveaway. Through May 3, everyone that enters receives double the opportunity to win 1 of 2 TwinStrike crossbows with DualFire Technology.
Pope and Young announces their lineup of world-class hunts to be auctioned off as part of their sixtieth anniversary. The live auction will take place at their Bi-annual convention taking place in Reno, Nevada, July 14-17.
Never underestimate the value of networking, and never ever dismiss the impact of doing so in person. With face-to-face interaction at a near standstill for more than a year, people are eager to be together again and, for anyone involved in the business of outdoors communications, that means attending the #POMA2021 Business Conference in Franklin, Tenn., June 15-17.
Pope and Young, America’s leading bowhunting organization is proud to announce the addition of Andrew McKean to their speaker line up at the 32nd Biennial Pope and Young Convention being held in Reno, Nevada this July 14th-17th,2021.
After spending his career building Hoyt Archery into the premier archery company in the world, Randy Walk has announced his retirement effective September 1, 2021.
Inventive Outdoors, creator of some of the hunting industry’s most innovative products, is excited to announce they have entered an agreement with sales and marketing legends William J. Gartland & Associates. The Gartland & Associates group will be responsible for continuing positive growth and sales of Inventive Outdoors’ products throughout the United States and abroad. Based in Ohio, the company has a long and successful history as manufacturers reps for some of the most well-known brands in hunting and outdoor products.
Chuck Adams, famous for being the first archer to harvest all varieties of North American big game—a feat called the “Super Slam”—announces the launch of www.chuckadamsarchery.com.
We are looking to fill a new Sales Operations Coordinator position in order to support our Sport Optics Division. This position will manage tasks for dealers and the team such as creating and/or obtaining reports from the proper department(s), order intake, maintaining databases as assigned, organizing travel and accommodations, and other organizational tasks. The ideal candidate will have strong administrative and analytical skills, have a detailed understanding of the full Microsoft Office suite, ideally SAP experience and be extremely fast at solving problems.
The position reports to the VP, Sport Optics and coordinates with internal teams. Domestic travel is required. International travel may also be required.
Hi Mountain Seasonings, renowned for the world’s best jerky and sausage making kits, is pleased to announce it has signed a partnership deal with RadCast Outdoors Podcast. In its third year, RadCast Outdoors Podcast is dedicated to providing outdoor content, recruiting the next generation of hunters and anglers and helping to expand the knowledge of people who participate in those activities.
The team broadcast its first event in August 2018, less than a month after launching its Facebook page. On April 28, CAM passed Facebook 100,000 followers as archery fans were consuming its coverage of the Easton Southwest Shootout April 22-25.
Waypoint TV has now surpassed 50 show titles on their podcast network along with exponential monthly audio download growth.
Arkansas S3DA State Coordinator, Tracy Shaw is building a network of Regional Coordinators across the state to continue expanding S3DA membership and events. Brent Smith will be the Southeast Regional Coordinator and Shane Jewell will be the Southwest Regional Coordinator. Arkansas S3DA Expands with Additional Regional Coordinators
Scholastic 3-D Archery is committed to educating members about conservation to inspire and generate a future of well-rounded outdoorsmen and women. To further bridge the gap between the competition archery world and the conservation world, S3DA has hired Robert Dunaway as the S3DA National Conservation Outreach Coordinator.
Last year Tactacam asked sportsmen “why isn’t everyone using cellular scouting cameras?” The vast majority of hunters surveyed cited quality, affordability and the level of difficulty with set up and use. Tactacam responded to these concerns by introducing the Reveal cellular scouting camera. The Reveal took the market by storm with its high quality, value and easy set up. Hunters flocked to key retailers and the internet to get their hands on this hot seller.
Wildlife Research Center® has introduced their new and improved Scent Killer® Gold® Laundry Detergent, with Power Boost Plus+™. This ultra-concentrated formula fights odors, dirt, and stains in your hunting clothes without adding any U.V. brighteners. Scent Killer® Gold® Laundry Detergent with Power Boost Plus+™ works in both standard and high-efficiency washing machines.
Muddy is expanding its impressive arsenal with the new Merge wireless camera. The Merge wireless camera sets a new standard for the Muddy brand with clearer images and faster-triggering speed. The all-new Merge will let serious hunters rest easy at night knowing they have a top-notch product from a brand they can trust.
Searching for an easy to use, versatile grill that can meet all your cooking and lifestyle needs? Look no further than The Gravity Grill™ from CanCooker and GameMaker Outdoors. CanCooker is all about simple, healthy, and convenient cooking, accommodating any lifestyle from everyday, to weekend, and especially the adventurous lifestyle.
Hawk is excited to introduce the new ‘Double Down’ Box Blind! The unit provides hunters of all ages with superior scent, thermal, and noise control in a premium Box Blind. The Double Down is built to last with insulated interior and exterior steel surfaces, as well as an insulated powder coated steel floor. The steel floor is topped with a 1’’ high-density rubber mat which will dampen even the loudest noises so that hunters won’t be detected or spook their target species.
AccuBow, a virtual archery and bowhunting company, is preparing for their pre-launch on the 2.0 Green Mantis at the end of May.
Hawke® Optics, a world leader in high quality sporting optics with outstanding performance and value, is proud to introduce two new models to the popular Vantage line of riflescopes. The Vantage 4-12x40 with 30/30 Duplex reticle and the Vantage 4-12x50 with 30/30 Duplex reticle are perfect for hunting and recreational shooting. These new models continue the legacy of the Vantage line, offering great features and extreme clarity at very affordable prices.
Hunting accuracy for shooter confidence is the cornerstone of Easton 6.5 arrows. The 6.5 uses the proprietary Acu-Carbon™ Uniform Spine process. Acu-Carbon™ is a continuous-fed, single-die manufacturing method that results in the most reliable tolerances and eliminates the need for the spine-alignment and weight sorting.
Cold Steel, manufacturer and innovator of purpose-built knives and blade tools for everyday carry, tactical, and hunting applications, is excited to announce availability of the new Slock Master Hunter folding lockback. Inspired by noted alternative weapon hunter Tim Wells, the Slock Master Hunter is based on Cold Steel’s popular Double Safe Hunter folding knife.
Lancaster Archery has led the industry for target and 3D archery gear for nearly four decades, but over the last few years the archery retailer has fallen victim to mainstream social media’s anti-archery marketing policies.
HHA Sports has renewed their Whitetails Unlimited national sponsorship, WTU President Jeff Schinkten has announced. “Every serious bowhunter knows the Optimizer single-pin sight, and it remains the industry leader because of HHA’s innovation, quality, and attention to their customers,” said Schinkten.
Outdoor Edge, America’s leading manufacturer of knives and tools for all things outdoors, is pleased to announce it has renewed its partnership with the award-winning outdoor television show Struttinbucks for the second year.
New for 2021, every category of MonsterMeal® will benefit from a new brand appearance and color-coded packaging.

If you’ve dealt with having your page – either personal or business – compromised recently, I just want to say, I see you.

I see the trouble it has caused you personally. I see the confusion you are dealing with trying to make sense of all it and I see the frustration as you deal with the giants of social media to help get your page(s) back to you. (I use the word “help” here very loosely.)

If you’ve never dealt with having your page hacked, comprised, and/or stolen from you, then you are lucky. There are a few main ways to avoid getting hacked I talked about in this editorial here. But here are the MAIN points I want to get across:

  • Have two-step factor turned on all devices and accounts. I just turned it on for my PayPal account. Is it annoying? Yes. Just do it. Here’s how to set it up on Facebook. Now, with iOS14 out, you are forced to have two-step authentication turned on for certain apps and devices. You know why Apple did that? To save you from your own damn self.
  • Change passwords frequently.
  • Don’t use the same password for email and Facebook and Instagram. That’s how the majority of hackers get inside.

Here’s what I’ve learned about pages being hacked recently:

  • I’ve spoken to many social media experts recently and a common theme shared was there’s a rise in hacking on Facebook, specifically, in the last 6 mos. Why?
  • Sometimes they hack a page and delete it. Actually, I think that’s the easiest path for you as the page owner. You have two options: start over, or don’t.
  • If your page has a large following and you have monetizing available to you, such as In-Stream Ads or Facebook Fan Pages, you will be targeted. Isn’t that the kicker? You build a community over 10 plus years and someone else sees it and wants to take it from you.
    • Conversely, you could have a small business with a small following but have an ad account set up. They’ll still hack you to get to your ad account, then steal the ad account. So really, no one is immune here.
  • Everything is about money. (see previous bullet point about monetizing and access to ad accounts)

When I say above “they hack a page,” please understand they are hacking YOU first. They are gaining access to your business page or profile through YOU. Everything in Facebook is connected to you, personally, which is kind of brilliant and kind of effed up at the same time. Why does everything run through my personal profile? Scary.

Let’s follow the money for a minute. Let’s say you did, at one time, run ads on Facebook. But you’ve had a change of heart and now you spend your ad money elsewhere. Anywhere. But your Facebook ad account is still set up and your credit card is still in there. Is that a good idea? Probably not. If that is the case, you’ll want to deactivate your ad account, so all billing and card info is removed. However, you can’t simply “remove a card” as Facebook is like, “wait, no, you still have to have something tied to this account.” Ugh. You’ll have to decide what is best.

Here’s how to close an ad account in Ads Manager.

Here’s how to remove billing info.

When hackers hand you lemons, you can squeeze them in your hands until all the juice is run out, but then all you have left is tart juice and ugly, spent lemons. Instead, consider the alternatives BEFORE you are forced to make a decision of “should I stay, or should I go?” when it comes to social media channels. Find your weak spots and fix them. Make a crisis plan. At the very least, talk with your team and have an honest discussion of recommended plans and responses should something horrible happen to a personal page or profile. Stop thinking, “it will never happen to me.” You aren’t that special.

-- Michelle Scheuermann, editor, Archery Wire

Event Calendar

JUNE 11-13
Mountain Archery Fest - Purgatory Resort

JUNE 15-18
POMA Annual Business Conference

in Franklin, Tenn. Register at https://professionaloutdoormedia.org/poma-business-conference/ 

JUNE 25-27
Mountain Archery Fest - Eagle Point

JULY 10-11
Muzzy Classic

Held at Paducah Shooters Supply. Register https://www.feradyne.com/the-muzzy-classic/.

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