TUESDAY, JANUARY 28, 2020   |   SUBSCRIBE    ARCHIVES   

ACQUISITIONS
Multi-brand shooting and hunting manufacturer GSM Outdoors announced that the company has just completed the acquisition of leading outdoor accessory and gear manufacturer Hunters Specialties. This acquisition represents one of the largest merging of brands ever in the hunting industry.
AWARDS
The Professional Outdoor Media Association (POMA) and the National Shooting Sports Foundation® (NSSF®) honored novelist and Pulitzer Award winner Stephen Hunter with the prestigious POMA/NSSF Grits Gresham Shooting Sports Communicator Award.
CONSERVATION
The Wild Sheep Foundation (WSF) today acknowledged the efforts of the Nevada Department of Wildlife (NDOW), the leadership of the Pyramid Lake Paiute Tribe, and WSF Affiliate Nevada Bighorns Unlimited (NBU) for a recent trap and transplant of bighorn sheep. The result was the establishment of a new population in an area that has not been home to this iconic game species for over 100 years.
EVENTS
From great tips on foreign travel, hunting in Siberia, estate planning for your firearms, to getting kids involved in hunting using air guns and numerous others, there is a seminar for you at the show to take advantage of at SCI Hunters’ Convention.

INDUSTRY
MYSTERY RANCH, the industry-leading pack company built on a heritage of comfortable load carriage, function and durability for people who have a mission to accomplish, announced today an Employee Pack Build program and online auction to commemorate the brand’s 20th anniversary, highlight their talented employees, and raise funds for the Station Foundation.
Chevrolet and Realtree uncovered their newest outdoor truck collaboration: the 2021 Silverado Realtree® Edition. The limited-run truck brings together the rugged capability of Silverado 1500 Custom Trail Boss with exclusive graphics from Realtree, the world’s leading camouflage brand. This is the second collaboration between the two brands, following the success of the 2016 Silverado Realtree Edition.
MonsterMeal® Wildlife Feed and Attractants is continuing its commitment to the independent farm and ranch retailers of Mid-States Cooperative.
MonsterMeal® Wildlife Feed and Attractants is continuing its commitment to the independent farm and ranch retailers of Mid-States Cooperative.

TSSA is pleased to announce that at its January Board of Directors meeting in Indianapolis, the Board approved the addition of a new seat on the Board representing a “fall survivor.” During that same meeting Justin Lanclos, Chief Product Owner for SPYPOINT Trail Cameras was nominated and selected to fill the position. Board President, Glen Mayhew said, “It was critically important to have the voice of a fall survivor represented on our Board and we are excited to announce that Justin has agreed to serve in that role and be a champion for the TSSA mission.”
MEDIA
Tune in to this week’s Bass Pro Shops Outdoor World Radio show as host Rob Keck is all about the conservation footprint of the Dallas Safari Club Foundation, the charitable arm of Dallas Safari Club.
As winter marches on, upland and waterfowl seasons are drawing to a close while angling adventures are heating up. So, The Revolution with Jim and Trav will hammer out late season waterfowl strategies plus focus on bodies of water and proven January fishing techniques. Our guests will be Bruce Horrell from “Gun Dog TV”, Mark Davis of “Big Water Adventures” and CatDaddy.
During Q4 2019, Pursuit Channel provided greater audience engagement than Sportsman Channel, according to Nielsen analytics. Further, Pursuit Channel expanded its lead over Sportsman in primetime Q4 2019 versus Q4 2018, announced Pursuit executives.

Outdoor Sportsman Group continues to forge new ground in the outdoor lifestyle industry with its new offering – OutdoorChannelPlus.com – that connects Outdoor Sportsman Group’s (OSG) comprehensive offering of the industry’s most trusted magazine brands, television networks, print and digital content components in one, easily-accessible format.
? Officials from Dorsey Pictures, the world’s largest producer of outdoor adventure television and the only production company with outdoor DNA named to Real Screen magazine’s annual Global 100 list, announced that Sporting Classics with Chris Dorsey reached over 5.6 viewers since its debut on Outdoor Channel in July.
NEW HIRES
Conservation Force, a champion of hunting-based conservation has hired Marco Pani of Rome, Italy, as a full-time African Field Representative. Pani has served Conservation Force as an international consultant and part-time employee at two CITES CoPs, and in all the Southern African Development Community (SADC) countries for more than five years.
Velocity Outdoor Inc. ("Velocity Outdoor" or the "Company"), an international designer, manufacturer and marketer of branded hunting, archery and shooting sports products, today announced the appointment of Kelly Grindle as President and Co-Chief Executive Officer. Mr. Grindle will be working alongside Tom McGann, Executive Chairman and Co-Chief Executive Officer, and relocating to Bloomfield, New York.

Legacy Conservation Partners (LCP) is excited to announce the addition of outdoor industry veteran, Janice Presley, to the team. Janice joins LCP with over 20 years of experience in development and fundraising within the conservation arena.
NEW PRODUCTS
Veil Camo is excited to expand its concealment technology into the off-road transportation segment through a licensing agreement with QuietKat. QuietKat is the premiere manufacturer of all-terrain electric mountain bikes and is the first bike manufacturer to feature a Veil Camo option with the company's all-new RidgeRunner.
Mossy Oak® is proud to announce a partnership with Twisted X® which will feature the iconic Original Bottomland® camo on select Twisted X styles, including driving mocs, boots, boat shoes and more.
Bushnell, an industry leader in performance optics, has expanded its popular line of Engage products with three new models for 2020. Engineered with modern features hunters and shooters demand, the new Engage models consist of a new riflescope with illuminated reticle, a new 20-60x80mm spotter with metal chassis and a new 10x42mm binocular.

Victory Archery® has consistently proven itself as a true innovator and industry leader, and the team is thrilled to announce the release of their most advanced target arrow series to date – The V-TAC™ 23, 25, & 27 diameter arrows meld the latest in carbon fiber weave technology from Victory’s parent company, Mitsubishi Chemical America®

Easton rounds out its new 6.5™ carbon arrow lineup with the introduction of the 6.5mm Bowhunter arrow shaft.

ORGANIZATIONS
Colorado’s economy, elk population, conservation funding, hunting industry and resident taxpayer dollars are in the crosshairs. An environmental extremist-driven ballot initiative aims to force an introduction of wolves onto the Colorado landscape even though Colorado Parks and Wildlife confirmed a natural migrating, active pack in the northwest part of the state.
PARTNERSHIPS
CarbonTV and National Shooting Sports Foundation® (NSSF®) announced a significant digital streaming partnership for distribution of NSSF’s video library – including productions from their largest event, the Shooting, Hunting and Outdoor Trade (SHOT) Show. During SHOT Show, NSSF created content such as daily headlines, product spotlights, and the ever-popular SHOT Show TV. Hours upon hours of content from SHOT Show, and much more throughout the year, will be streamed via CarbonTV’s platform, which is offered to users free, 24/7/365.
Kinsey’s storied legacy within the archery industry is well documented — from the inspirational perseverance of their founder back in the late 1940s to the current-day accomplished staff. A leading archery distributor, Kinsey’s promotes the industry and the success of its team both in the office and on tour.
Whitetails Unlimited recently contributed $3,000 to the Wildlife Management Institute for the 85 North American Wildlife and Natural Resources Conference. The conference is being held in Omaha, Nebraska, and serves as the annual forum to set conservation policy in North America. Attendees include administrators from natural resource agencies, college and university programs, conservation organizations, as well as other managers, scientists, and researchers. There will be 150 separate meetings and functions held where attendees can learn and exchange ideas.
Big Tine, makers of high-quality supplements and attractants, has renewed as a Whitetails Unlimited national sponsor.
In 2020, Kinsey’s will continue their quest — a bow in every hand — through another like-minded partnership with the Scholastic 3D Archery (S3DA) Program.
TOURNAMENTS
Kentucky S3DA hosted their 2nd Indoor Regional of the 2020 season at the Western Kentucky Archery Complex (WKAC) in Madisonville, KY. This event featured 223 archers from 18 clubs and teams from across the state. More than 500 spectators were on hand for the festivities!
N.C.O.E. hosted an Indoor Regional at the White County Indoor Range in Carmi, Illinois. Seventy-four (74) archers were present for the event representing 6 teams and 3 clubs from across the state. Illinois continues to see an increase in student archers with active memberships now over 300+ kids.
Kentucky S3DA recently kicked off the 2020 Indoor season with a special tournament. The 1st annual Fisher Barton Memorial Archery Tournament was held at the Whitley County Middle School where more than 200 archers gathered from across the state to participate. Hundreds of spectators gathered to watch the morning and evening flights.
The 2020 Lancaster Archery Classic wrapped up Sunday afternoon, after four full days of intense competition across archery disciplines. More than 2,000 competitors took to the line vying for the Classic title in their respective classes, and a host of Elite youth and collegiate archers impressed with podium finishes.
Nearly 2,200 archers from 28 countries turned out for the 2020 Lancaster Archery Classic Jan. 23-26 in Manheim, Pa. That number includes a record 540 young archers who participated in the Easton Youth and Collegiate Trophy Tournament.
Michigan S3DA did not let snowy weather postpone their event, as they hosted their first Indoor Regional at Hunter’s Den Archery Shop in Lapeer, Michigan. Thirty-three (33) archers from six clubs and teams across the state participated in the event with more than sixty spectators in attendance
 

This week’s editorial is brought you by National Shooting Sports Foundation, who held a press event during SHOT Show to discuss how the R3 programs we’ve been diligently working on for the past decade (or longer), are coming to fruition. To all of those readers I ran into during SHOT Show, thank you for saying “hi” and sharing kind words about Archery Wire with me. Additional thanks to those who attended my two educational sessions on social media & influencer marketing; feedback was positive. Of course, that was to my face, we’ll see what they say on the evaluations – ha! But seriously, it seems social media marketing in the outdoor space is still a convoluted mess for many and frankly, it shouldn’t be. But this is the world we live in – therefore – I may consider writing more about social media tips and suggestions for you to try. If that’s something you would enjoy reading more about – send me a note with specifics to address – michelle@bulletproofcomm.com

I was only on the floor for two days, and every year I say to myself, “I must stay an extra day.” But you know how much an extra day costs in hotel and food (drink) costs? A lot. However, next year may be the year I come in later and stay longer as SHOT is expanding into a brand new area called Caesar’s Forum. Take a look at the computer-generated mock-up here: https://shotshow.org/expanding-to-caesars-forum-in-2021/ There are many reasons to be excited about this new space. For me, they are: 1 – will the “next up” folks in the hallway on level 3 go away? Cuz I like them, but trying to navigate that hallway to get to the press room, or other rooms, can be majorly difficult; 2 – a ballroom with NO PILLARS?? Are you exhibitors seeing this?? As a person who has created exhibitor space, and had a stupid pillar in the space, this truly a dream; 3 – Boardrooms with frosted glass? We are super high tech here and 4 – mobile shooting ranges? I simply cannot wait. -Michelle Scheuermann, editor, Archery Wire.


And now, NSSF’s release on “Millions of New Hunters are On the Way”

NEWTOWN, Conn. — You’ve heard it said, “Nobody hunts anymore,” but that’s simply not true, said some of the nation’s top hunting and conservation groups during a press event at the SHOT Show® today. They cited new, innovative programs that are attracting large numbers of new hunters, allowing people to pursue their desire to hunt for healthful food and make a connection to the outdoors.

The National Shooting Sports Foundation® (NSSF®) the trade association for the firearms industry, was joined by the U.S. Fish & Wildlife Service, Delta Waterfowl and Savage Arms to discuss initiatives that look to create millions of new hunters in America. “We’re seeing many positive signs that show there is hope for the future of hunting,” said Jim Curcuruto, NSSF’s Director of Research and Market Development. “New research and programs show that many people are motivated to give hunting a try. They tell us it’s an activity to be enjoyed with family and friends, that hunting provides healthful meat for their tables, and it allows them to put their busy lives on hold for a time to recharge and reconnect with the outdoors and nature.”

Curcuruto was joined by Tom Decker, USFWS Wildlife Biologist; Joel Brice, Delta Waterfowl’s Vice President of Waterfowl & Hunter Recruitment Programs; and Beth Shimanski, Savage Arms’ Director of Marketing in delivering an upbeat message about hunting that pushes back against doomsayers, usually anti-hunters, that say hunting is not relevant in today’s world.

Curcuruto cited several initiatives, including NSSF’s +ONESM Movement mentoring program, which encourages experienced hunters to mentor youth and adults who have an interest in hunting. “Field-to-fork” and locavore programs are gaining interest from non-traditional audiences, and many states offer apprentice hunting licenses that allow newcomers to give hunting a try before taking a mandated hunter education course.

Also discussed was NSSF’s Hunting Heritage Trust Grant program that was introduced to support hunter-recruitment efforts. Five grants totaling $100,000 were awarded in 2019, and successful recruitment efforts were realized by grant recipients: Sportsmen’s Alliance, National Wild Turkey Federation, Pheasants Forever, Georgia Wildlife Federation and First Hunt Foundation. Information on applying for a grant in the 2020 grant cycle can be found here.

Brice said Delta Waterfowl is seeing its HunteR3 Initiative introduce hunting to new audiences. The program has three components: Delta’s First Hunt Program, which has introduced more than 75,000 people to waterfowl hunting; Delta’s University Hunting Program, which teaches future wildlife management professionals who don’t have hunting experience about the critical role hunting plays in supporting wildlife conservation; and Defend the Hunt, which both defends against threats to hunting opportunity and works to increase quality access for hunters throughout North America.

“The launch of our HunteR3 Initiative reaffirms Delta Waterfowl’s commitment to hunter recruitment, retention and reactivation as an important priority for us.,” said Brice. “Delta is working hard to ensure a strong future for hunting. We simply must recruit new waterfowl hunters to replace those who are hanging up their waders and calls.”

Decker said, “Research has shown that one of the primary barriers to hunting is not having access to land. Knowing this, USFWS, along with state wildlife agencies, have made a concerted effort to open access to high-quality habitat over the past decade. In 2020, more than 460 million acres of state-owned lands will be available to hunters, and federal agencies are making it easier to access federal lands as well. The agencies are using online mapping technology to provide better information on where to access land, and apps such as onX Hunt provide maps that make it easy to find available lands as well.”

Shimanski said, “Generation Grit was Savage’s way of honoring the mentors who continue to selflessly share their expertise with new hunters. Their efforts deserve to be recognized as they strive to help us all change the trend we’ve seen in hunting participation. The overwhelming response from mentors shows us that there is hope that we can continue the uptick we’ve seen in the number of new hunters, especially younger hunters and women. That is very important to this industry, as we all benefit when that happens."

Curcuruto noted, “Much research has been conducted over the past decade, and we feel confident we have the formula for successful recruitment. State and federal wildlife agencies, along with many NGOs and conservation organizations, are doing terrific work recruiting new hunters, but the needle will move faster when more of the industry gets involved. If we want to continue to activate millions of new hunters, then any company selling to the hunting market should get involved with recruitment efforts. The good news is that the more manufacturers and retailers get involved in recruitment, the more new hunters we will have. It’s really that simple. Make sure 2020 is the year you join the +ONE Movement.”

Take a look at what happened when NSSF invited its staff to learn to hunt. We encourage you to conduct your own +ONE hunter recruitment efforts to help bring those millions of interested folks to the field.

To learn more about supporting this effort, visit NSSF's +ONE Movement and R3 information pages or contact Jim Curcuruto at jcurcuruto@nssf.org.

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About NSSF

The National Shooting Sports Foundation is the trade association for the firearms industry. Its mission is to promote, protect and preserve hunting and the shooting sports. Formed in 1961, NSSF has a membership of thousands of manufacturers, distributors, firearms retailers, shooting ranges, sportsmen's organizations and publishers nationwide. For more information, log on to www.nssf.org.

 
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