Recently, FET contributions from archery equipment sales, which go directly to funding conservation projects and initiatives, reached more than $1.1 billion all-time and totaled $65 million in fiscal year 2021. Your FET contributions support state wildlife agencies that use the funds to benefit wildlife conservation, acquire land and ensure Americans have outdoor recreational opportunities, which in turn, generates more business for you!
In an ongoing effort to maintain and enhance wildlife habitat, including the restoration of landscapes charred by wildfire, the Rocky Mountain Elk Foundation and its partners allocated $1,064,039 of grant funding across Washington.
Pope and Young, America’s leading bowhunting organization, has set the dates of April 12th – 15th, 2023 for the 33rd Biennial Convention being held in Reno, Nevada. The Convention features seminars, luncheons, trophy displays, auctions, raffles, dinners, and more. With one of the greatest attractions being the incredible vendor and outfitter area
Fire N The Hole Broadhead has designed a mechanism for a 1x4 broadhead which uses the least amount of kinetic energy to open. Bowhunters have dubbed the mechanism the “Reverse Scissors”.

HANDUP's legendary biking gloves are now available in Realtree EDGE camo for the outdoor enthusiast who enjoys the thrill of mountain biking through rugged, technical terrain. These gloves are not only designed to look great, but they boast top-of-the-line features and technology that protect hands from the elements while ensuring the cyclist can focus on the course with a comfortable and secure grip.
Gear up for hunting season with great deals on the full SEVR lineup of broadheads. Their limited time fall sale is going on now, with product in stock and ready-to-ship.
The Easton Full Metal Jacket (FMJ) arrow uses a durable carbon backbone combined with an aluminum jacket to combine into the most effective arrow available to bowhunters.
Everest.com, the first online, customer-centric, multi-merchant marketplace for the outdoor recreation community, is pleased to launch a storefront for Mainers, an accessories brand that makes mittens for extremely cold weather. Shop Mainers’ storefront, and hundreds of others, with free express shipping by becoming a Caliber Club member.

Maverick Blinds has joined as a Whitetails Unlimited national sponsor, WTU Jeff Schinkten has announced. “We’re excited to welcome Maverick Blinds to the Whitetails Unlimited family,” said Schinkten. “Maverick Blinds creates a broad variety of products ranging from blinds to mugs. Their blinds are made of all-weather materials, making them great for any weather. We’re excited to work together.”
Victory Archery™ is excited to announce the company has renewed its partnership with Dirt Nap TV for another season of the outdoor web show.
The Headrest Safe Company, LLC, innovators of the ultimate discreet vehicle safe storage system, is proud to announce Jeff Naranjo will assume the role of Chief Manufacturing Officer.
In one of college football’s marquee games of the week, Ole Miss will host Kentucky on Saturday when the Rebels will sport an exclusive helmet showcasing a custom color scheme from the camo experts at Realtree.

Urge Media is looking for “hunting, fishing, camping, off-roading lovers” to join their team as an Assistant Digital Specialist. The position is available immediately.
Outdoor Channel, Sportsman Channel and World Fishing Network presented by Midway are encouraging viewers to “Get Out There!” Enjoy all that the woods and waters have to offer. The new slate of programming starting on Monday, September 26 gives viewers the inspiration needed for these adventures. Catch original premieres and new episodes from returning series focused on hunt, shoot, fish, adventure, and the wild food lifestyle across all three networks for the fall hunting, angling and shooting seasons.
Pigman: The Series is the story of Brian “Pigman” Quaca, a true-blue original that leaves fans loving or hating his hunting style and antics. Watch this original character on Sportsman Channel on Sundays at 8:30 p.m. ET.
Adjustable bow sight technology leader HHA Sports has taken the company’s decades of experience with single-pin bow sights and mashed it with a dash of multi-pin bow sight technology to unleash the Tetra Max RYZ bow sights - the most advanced multi-pin adjustable bow sight ever developed.
Pope and Young is pleased to announce that Hoyt has committed to preserving, promoting, and protecting the sport of bowhunting by renewing their silver level partnership and staying in the conservation fight alongside Pope and Young.
Boone and Crockett Club members from across the country went to Washington, D.C. last week to meet with nearly two dozen federal decision-makers about pressing issues in wildlife conservation. This was the largest contingent of Club members to convene in the nation’s capital in decades to discuss policy challenges ranging from funding for chronic wasting disease research and management to the status of wolves and grizzly bears under the Endangered Species Act to promoting active forest management on our federal public lands.
Whitetails Unlimited has committed $30,000 towards it’s Tree Stand Safety Initiative where a Hunter Safety Systems Ultralite Flex harness and Muddy Safe-Line will be awarded via a free drawing at each WTU event this year.
Pope and Young is pleased to announce that SayersBrook renewed their commitment to preserving, promoting, and protecting the sport of bowhunting through their silver level partnership with Pope and Young.
Lancaster Archery Foundation’s grant coordinator is urging all those interested in growing the sport of archery to consider donating to the foundation in September to take advantage of a unique opportunity. Dale Brubaker appears in a video podcast created by Lancaster Archery Supply discussing the mission of the Lancaster Archery Foundation, which was founded in 2019.
Fall/Winter/Spring Food Plot Blend from Antler King provides a high-quality food source throughout hunting season and beyond with the protein and energy deer need to stay healthy and grow trophy racks.
Camp Leopold and the South Carolina Waterfowl Association (SCWA) are grateful to announce a partnership with Dominion Energy. Dominion Energy has pledged $50,000 in support to provide multi-day outdoor education experiences to over 5,000 students within Dominion Energy service territories throughout South Carolina.

The Influencer Chronicles – Part 87

This headline was inspired by my friend and fellow POMA board member, Trent Marsh, who is the editorial director at Spypoint. They recently wrote “Three Ways You Are Already Ruining Your Deer Season,” and it was like getting smacked up the side of your head reading it.

If you are an aspiring influencer in the outdoor industry, here are three ways you may be ruining your chances for a company to consider you as a content partner. And hopefully, it is also a good smack across the head for you.

  1. Your Ego is Bigger than Your Follower Count: I don’t care if you have 5,000 followers or 500,000, it is all the same to me as each has its own set of qualities I seek for content creators. But sometimes ego gets in the way, and it affects how you interact with your followers and even potential clients. There are a million ways to take video or create content for a particular product. What qualities are you bringing to the table that I can’t get anywhere else? Why should I work with you beyond your name or status or follower count? What if tomorrow any one of those “statuses” goes away? Why did you just land in my DM’s, even though I’ve never heard of you before and you’ve never commented in my feed or tagged my brand in your posts? And yet, there you are, ego and all.
  2. You Forget You Are Running a Business: Therefore, please know how to send invoice. Microsoft Word has free invoice templates. Please know how to show proof of what you did for the client and how you fulfilled your contractual obligations. If you didn’t fulfill the obligations, you better figure it out quickly and don’t think, for one second, the client isn’t paying attention.

    Please ask if you don’t know. Please send invoices on time. Please understand THIS IS A BUSINESS and you will be asked for your W9 and you will receive a 1099 form if the contract is above $600 in a calendar year. THIS INCLUDES RECEIVING FREE PRODUCT! Please understand there may be expenses to running this business that the client will not
    reimburse. Keep your receipts and hire an accountant at tax time.
  3. You Think Being an Influencer – or Content Creator – Is Easy: Nope. It is challenging. Quite challenging some days. And yes, it can be fun to create content in a space you have passion for already, and you think the tax write-off is cool, but it is still work. You must create content on days when you don’t feel like it. You must be happy or swallow your pride or not scream in all caps in an email or comment on TikTok. You must deliver on time and in budget. You must check DMs every so often and try to figure out if it is a spam message or a legit business opportunity (most times, it is spam). Your camera didn’t film at the right moment, your child (or dog, or cat) broke something you needed to film, your husband doesn’t want to be your “Instagram boyfriend” (I asked, several times), the client didn’t like what you spent HOURS on creating (they don’t know art), and yet, you still have to figure it out and deliver with a smile on your face.

Still wanna be an influencer? Best of luck to you all.

-- Michelle Scheuermann, editor, Archery Wire

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