RosCo Outdoors has partnered with Realtree to introduce a camouflage apparel collection featuring the GX2™ Performance Hoodie, GX2™ Lined Flannel, Guide Pro Jacket, and Outfitter Half-Zip. The collection combines iconic Realtree patterns with functional, durable layers designed for hunters and outdoor enthusiasts in changing conditions.
Blocker Outdoors introduces the Flyway Insulated Jacket and Bib, designed for late-season waterfowl hunting. Both pieces feature RainBlocker® 10K/10K waterproof membranes, taped seams, and zoned insulation at $149.99 each. Marketing Director Steve Allie emphasizes the gear delivers serious protection and warmth for harsh conditions without premium pricing.
Muddy has released a comprehensive lineup of cold-weather hunting gear including the DV8 Mammoth Jacket and Bibs, Nucleus Heated Vest, DV8 17-Inch Insulated Boots, Overshoe Foot Warmers, and a Boot and Glove Dryer to help hunters stay warm and comfortable during late-season hunts.
NOMAD Outdoor launches the Conifer VX3, its warmest whitetail collection featuring 100-gram PrimaLoft insulation and a windproof membrane. The collection includes a jacket, bib, trapper, and flip-mitt in Mossy Oak New Break-Up pattern, designed for late-season hunting in extreme cold conditions.
Blocker Outdoors launches the Wooltex Jacket and Pant, a modern wool-hybrid blend featuring polyester fleece for reduced weight without sacrificing warmth. The gear includes windproof construction, S3® antimicrobial odor control, and Realtree XT-3 camouflage, priced at $169.99 each.
The National Bowhunter Education Foundation (NBEF) offers advanced shot placement educational tools including anatomy guides for whitetail deer, turkey, elk, and black bear, plus Mini 3D foam models crafted by Rinehart Targets. Executive Director Marilyn Bentz emphasizes using quality learning tools to ensure safer, more successful hunts.
The DSC Foundation named Michael Schneider of Driftwood Valley Outfitters as the 2027 Education Award recipient for his leadership in wildlife conservation education. Schneider's Driftwood Outdoor Guide and Business Apprenticeship program combines practical skills, classroom learning, and Indigenous teachings for Takla Nation youth in British Columbia.
The Wild Sheep Foundation approved $2 million in Grant-In-Aid funding for fiscal year 2026-27, supporting 24 wild sheep conservation projects across North America, Europe, and Central Asia. The largest grant of $220,000 supports disease surveillance efforts in Idaho, Oregon, and Nevada, with funding directed toward habitat management, water development, and population reestablishment.
The Rocky Mountain Elk Foundation (RMEF) is hiring a Director of Land Conservation based in Missoula, Montana. The position leads RMEF's land conservation and access program, managing strategic partnerships and overseeing projects that have conserved over 9.2 million acres since 1984.
The Boone and Crockett Club applauded the U.S. Fish and Wildlife Service's comprehensive review of the National Wildlife Refuge System, which recommends active habitat management and strengthened collaboration with neighboring landowners. Club Member Brandon Maddox joined Interior Secretary Doug Burgum and USFWS Director Brian Nesvik at the announcement in North Dakota.
The National Archery in the Schools Program (NASP) and Scholastic 3-D Archery (S3DA) are collaborating to raise funds for St. Jude Children's Research Hospital during the 2026–2027 season through virtual competitions, in-person events, and voluntary donations. Both organizations invite their archery communities to participate and support children and families served by St. Jude.
Whitetails Unlimited and the National Rifle Association of America encourage hunters to donate venison during November's Wild Game Meat Donation Month. Organizations like Farmers and Hunters Feeding the Hungry and Hoosiers Feeding Hungry help distribute donated game meat to those in need through local food pantries.
The Wild Sheep Foundation applauds the Department of Interior and U.S. Fish and Wildlife Service's recommendations to strengthen the National Wildlife Refuge System through active habitat management and conservation partnerships. The review, announced by Secretary Doug Burgum and Director Brian Nesvik, emphasizes field-based wildlife management and hunter-conservationist contributions to refuge success.
Corey Mason, Executive Vice President of Conservation and Chief Operations Officer at the Wild Sheep Foundation, has been appointed to the Department of the Interior and Department of Agriculture Hunting and Shooting Sports Conservation and Access Council. The federal advisory council provides recommendations on wildlife conservation, hunting access, and partnerships.
Michael Waddell, Nick Mundt, and Travis "T-Bone" Turner reunite on The Michael Waddell Podcast to share hunting memories, discuss team building, and reflect on their 18-year journey with Bone Collector. The trio discuss hunts at TC Outfitters in Texas, Hooray Ranch in Kansas, and R&K Outfitters in Utah, emphasizing camaraderie and the importance of appreciating shared experiences over rushing to the next task.
ScentLok introduces a complete line of scent-control accessories including the BE:1 Headcover, Midweight Skull Cap, BE:1 Voyage Pro Glove, Carbon Alloy Knit Cuff Beanie, Revenant Hand Muff, and BE:1 Fortress Glove. Marketing Director Steve Allie emphasizes these accessories are built to the same performance standard as ScentLok's jackets and bibs, featuring Carbon Alloy and Silver Alloy technology to address odor escaping from hair, breath, and skin.
Stealth Cam encourages hunters to maintain trail camera deployment during late season, highlighting their upgraded 3.0 cellular trail cameras featuring AI functionalities, including the Deceptor MAX 3.0, Revolver PRO 3.0, and Spectre 4K Pro models with dual-core technology and enhanced Command app integration.
Easton is expanding its Pack Mule field quiver lineup for 2027 with two new color options, Tan and Black. The quiver features an articulating hip-hugger belt, compression-molded back panel, zippered storage, magnetic rangefinder pocket, and ambidextrous design for competitive, 3D, and field archers.
ALPS OutdoorZ has renewed its partnership as a national sponsor of Whitetails Unlimited. WTU President Jeff Schinkten praised ALPS OutdoorZ's commitment to hunters and conservation, noting their gear is a favorite among WTU members and events.
Steven Rinella and the MeatEater crew return with Season 14 premiering November 14 on Outdoor Channel, featuring hunting and fishing adventures across South Texas, the Great Lakes, and the Canadian Arctic with guests including Kevin Murphy, Greg Fonts, and Clay Newcomb.
GAME & FISH TV launches a "Tuesday Sport Hunting" block featuring waterfowl programming including Ducks Unlimited, RNT-V, The Fowl Life, Heartland Waterfowl, Winchester Deadly Passion, and Art of Wild. The free streaming channel, powered by Outdoor Sportsman Group, airs Tuesday nights 6:00-11:00 p.m. ET across multiple platforms including Roku, Prime Video, and Samsung TV Plus.
Ralph, Vicki, RJ, and Aubrey Cianciarulo present the 26th season of The Choice on Pursuit Channel, featuring RJ, Eddie, and Colby on a DIY mule deer hunt with a Browning 6.8 Western. The episode airs Monday, November 9th at 11:30 PM EST.
Pursuit Channel has renewed its multi-year partnership with The Choice with Ralph & Vicki, one of outdoor television's most recognized programs. Hosted by Ralph and Vicki Cianciarulo, the series will continue airing on Pursuit Channel and Pursuit UP, reaching over 20 million linear television homes and 120 million streaming users.
The archery and bowhunting industry is built on relationships. From manufacturers developing new products to independent retailers helping customers find the right equipment, every part of the industry plays a role in its success.
And once a year, those relationships come together in one place.
The 2027 ATA Trade Show, Jan. 7-8 at the Indiana Convention Center in Indianapolis, will bring together more than 400 exhibiting brands and retailers from across the country for two days dedicated to business, innovation and connection.
For retailers, it's an opportunity to discover new products, strengthen manufacturer relationships and make purchasing decisions for the year ahead. For manufacturers, it's a chance to connect directly with the businesses that bring their products to market.
Together, those opportunities make the ATA Trade Show one of the industry's most important annual gatherings.
Business Starts with Relationships
Technology has changed how business gets done. Products can be researched online, orders placed electronically and conversations held without ever leaving the shop. But there's still tremendous value in bringing people together.
At the ATA Trade Show, retailers have direct access to the people behind the products they sell. They can meet with manufacturers, talk with product engineers, ask questions and experience equipment firsthand. Conversations that might otherwise take weeks can happen in minutes.
Strong manufacturer relationships can mean better product knowledge, improved customer service and opportunities that support retailers throughout the year. Manufacturers benefit from hearing directly from retailers working with customers every day, gaining insight into purchasing trends, product performance and consumer expectations. It's a two-way exchange that strengthens both sides of the industry.
Discover What's Next
With more than 400 brands exhibiting, the ATA Trade Show gives retailers an opportunity to explore the latest innovations across archery and bowhunting.
Established manufacturers introduce new products alongside emerging brands bringing fresh ideas to market. From bows and arrows to accessories and technology, the Show floor offers opportunities to discover products that might not otherwise cross a retailer's radar.
The New Product Launch adds to that experience, showcasing innovation across 17 product categories. This year, retailer attendees will help determine the Best in Category winners, giving the businesses that bring these products to consumers a direct voice in recognizing industry innovation.
Retailers will return home with more than product catalogs. They gain firsthand knowledge, discover opportunities and make informed decisions about the products and brands that best serve their customers.
In an increasingly competitive retail environment, that knowledge matters.
A New Chapter for the Industry
The introduction of ATA Show Week in 2026 marked an important evolution, bringing trade, competition and consumer experiences together under one roof. In 2027, that momentum continues.
The ATA Trade Show remains the foundation of the week, providing a dedicated environment for manufacturers and retailers to conduct business before the doors open to the public.
The Archery & Bowhunting Supershow returns Jan. 9-10, giving enthusiasts opportunities to explore new products, interact with brands and celebrate the sport. Competitions including the S3DA Indoor Open, NFAA Rushmore Rumble, Hyundai Indoor World Series 500 and inaugural NFAA 3D Challenge bring additional archers and enthusiasts to Indianapolis.
Together, these events connect the businesses serving the industry with the people participating in the sport.
Products introduced during the Trade Show will be showcased to consumers just days later, generating interest that can carry into local pro shops across the country.
It's an opportunity to turn excitement surrounding new products into conversations, purchases and long-term customer relationships back home.
An Investment in Your Business
Attending the ATA Trade Show requires time and resources, particularly for independent retailers balancing the demands of operating a business. The Archery Trade Association recognizes that commitment and continues to offer programs designed to make attendance more affordable and rewarding.
Eligible retailers can take advantage of up to $150 in hotel savings through First Night's on Us, the Super Deal Gift Card program and exclusive purchasing opportunities through the Big Buck Tag Coupon Book.
Beyond those incentives, the Show offers education, networking and opportunities to connect with colleagues. But the greatest return may be harder to measure.
It's the new supplier relationship that creates an opportunity for your shop. The product demonstration that helps you better serve a customer. The conversation with another retailer that sparks an idea. Or the purchasing decision that positions your business for a stronger year.
Those opportunities are difficult to replicate from behind a counter.
A Stronger Industry Starts Here
The ATA Trade Show has long served as a gathering place for an industry connected by a shared commitment to archery and bowhunting.
As the industry evolves, so does the Show. ATA Show Week is creating new opportunities to introduce people to the sport, connect consumers with brands and support the retailers serving their communities.
But the foundation remains the same: bringing the industry together to conduct business and build relationships that move it forward.
The success of the Trade Show extends beyond those in attendance. Stronger retailers, successful manufacturers and a connected industry help create a healthier future for archery and bowhunting.
For ATA-member retailers, Trade Show admission is included with membership, along with access to the Archery & Bowhunting Supershow. Prospective retailers can become ATA members to participate.
The next chapter of ATA Show Week begins Jan. 7 in Indianapolis. Don’t miss it. Learn more or register at atashow.com.
- By By Jeffrey Poole | President & CEO, Archery Trade Association
