ScentLok introduces the BE:1 Puffy Jacket and Pant, featuring Sorona Aura insulation for warmth and packability, Carbon Alloy scent control technology, and articulated design for mobility. Both items are priced at $219.99 and now available.
Carbon Express team members achieved notable success at the Pan American Games in Mexico and ASA Circuit events. James Lutz won two gold medals, Isaac Sullivan earned bronze in men's compound, and Curtis Broadnax qualified third at an ASA event, moving to second in Shooter of the Year standings.
Murray Road Agency, a strategic marketing firm serving the outdoor industry, has been named a Marketing Firm Regional Winner in the 2026 Best of South Carolina awards by The Guide to South Carolina. CEO Tim Brandt highlighted the company's commitment to helping outdoor brands connect authentically with customers through comprehensive marketing services.
The USA archery team dominated the Pan American Championships in Tlaxcala, Mexico, winning 16 of 36 medals including eight golds. Jennifer Mucino-Fernandez, Gaius Carter, and Ava Jones each claimed their first major international titles, while the U.S. teams excelled across recurve, compound, and barebow divisions.
Bowtech Archery's professional shooters delivered strong performances at the ASA Pro/Am circuit in Metropolis, Illinois, with Paige Pearce winning the Women's Known Pro division and Tim Gillingham earning third place in the Senior Known Pro division, marking his second consecutive podium finish since rejoining Team Bowtech.
Whitetails Unlimited granted $125,620 to 4-H programs during the 2025-2026 fiscal year to support youth shooting sports and leadership development. The organization's Target Program aims to preserve hunting traditions for future generations through hands-on learning experiences.
Whitetails Unlimited granted $125,620 to 4-H programs during the 2025-2026 fiscal year to support youth shooting sports and leadership development. The organization's Target Program aims to preserve the hunting tradition for future generations through hands-on learning experiences.
Pass It On – Outdoor Mentors is hiring a full-time Pennsylvania Program Coordinator to launch its outdoor mentoring program across the state. The role involves organizing mentored hunting, fishing, trapping, and shooting sports opportunities while connecting youth with volunteer mentors. Applications are due July 6, 2026, with an anticipated start date of August 15, 2026.
Blocker Outdoors introduced its Fused Cotton series, engineered to handle heavy land management and early autumn hunting. The collection features a cotton-polyester blend with S3® silver antimicrobial technology and includes Field Pants, Bibs, Hoodies, and Long-Sleeve T-Shirts designed for durability and breathability.
FALCO® Holsters announced the A914 GBGuns IWB Holster, developed with Graham Baates of the GBGuns YouTube channel. The hybrid Kydex and Italian leather holster features a Griffin Wing for comfort and weight distribution, with an MSRP of $159.95.
ScentLok released the Ridge Bib, a new hunting bib featuring Carbon Alloy® and Silver Alloy™ scent control technologies, designed to complete the brand's premier midseason system. The bib combines elite scent management with thermal efficiency and dead-silent mobility, now fully stocked and shipping.
WOOX, an Italian-American gunstock manufacturer based in Hickory, NC, announced the Elegante Sporter bolt action rifle stock designed for hunters seeking classic aesthetics with modern performance. Crafted from hand-selected Claro American Walnut with an integrated aerospace-grade aluminum mini-chassis, the stock weighs 30 ounces and offers chassis-level precision in traditional walnut form, priced from $569 to $899.
Flambeau Outdoors introduced the Master Series Lone Howler Predator Call, designed to replicate authentic coyote howls for territorial deterrence and predator management. Made in the USA with durable construction, the compact call offers realistic vocalizations for landowners and outdoorsmen protecting property and livestock.
Carbon Express team members achieved podium finishes at the Pan American Games in Mexico, with James Lutz winning two gold medals and Isaac Sullivan earning bronze in men's compound. Curtis Broadnax qualified third at the ASA Circuit shootdown and moved to second in Shooter of the Year standings.
Athlon Optics showcases its comprehensive optics lineup designed for every shooting application, from long-range precision with the Cronus BTR GEN2 and Midas TAC GEN2 to short-range performance with the Argos BTR GEN3 1-8x24, and benchrest excellence with the Ares ETR GEN2 15-60x56, all backed by an industry-leading lifetime warranty.
Hornady Manufacturing Company announced the RAPiD AR Gunlocker, a 16-gauge steel safe designed to securely store up to two tactical firearms using RFID technology for fast, dependable access. The safe exceeds ASTM International safety standards and includes multiple access options: RFID wristband, key fob, electronic keypad, and barrel keys.
Hunter Safety System, founded by John and Jerry Wydner, continues its partnership with Whitetails Unlimited as a national sponsor. The company provides safety harnesses and accessories for hunters, while Whitetails Unlimited remains committed to promoting safe and responsible hunting practices through its 475 chapters and 120,000-plus members.
USA Archery members filled eleven roles at World Archery Americas' Assembly in Tlaxcala, Mexico, with Mary Emmons, Derek Davis, KJ Polish, Leonardo Carrasco, and others appointed to various committees. Phil Graves received the Honorary Chairman award for his developmental work in the Americas.
Burris Optics announced a partnership with Promoboxx to provide retailers with automated digital marketing solutions. The collaboration delivers brand-approved promotional content including email, social media, and web assets to help dealers increase product visibility and sales while maintaining consistent brand messaging.
The Boone and Crockett Club launched Big Game Records Live 2.0, an AI-powered platform integrating 140 years of harvest records with 12 data-driven analysis tools. The subscription-based platform features an AI Research Assistant trained on the Club's data to help hunters identify trends, geographic hotspots, and environmental variables affecting big game success.
Vortex® and Hunter Constantine announced a $10,000 donation to the Second Amendment Foundation through sales of a limited-edition Vortex x Hunter Constantine Carry Belt, restricted to 250 units and supported by Vortex Nation™.
Big Tine, a Rockville, Indiana-based maker of deer supplements and attractants, has renewed its national sponsorship with Whitetails Unlimited. WTU President Jeff Schinkten praised Big Tine's premium products for helping hunters improve local deer herds and noted the company's passion for quality.
Pursuit Channel announces the new season of Big Buck Tuesdays, a premier Tuesday night programming block featuring world-class whitetail and big game hunting content. The block includes shows like Team 200, Modern Hunter, Deer and Deer Hunting, DeerTopia, Yamaha's Whitetail Diaries, and McWhorter Rifles' Precision Hunting TV, airing at 8:00 p.m. ET on Pursuit Channel and streaming via Pursuit UP.
The Cianciarulo family—Ralph, Vicki, RJ, and Aubrey—invite viewers to their 26th season of The Choice on Pursuit Channel and Wild TV. The episode features the family hunting daytime and nighttime hogs in Florida with Browning BAR rifles and Pulsar thermals, joined by Shaundi from Browning, airing June 29th at 6:00 AM EST.
It’s 2026, and despite hunting with the most advanced equipment in history, tree stand falls continue to injure and kill hunters every season.
Why?
At this point, I can only come up with two answers: ego or ignorance. One tells us, “It won’t happen to me.” The other simply doesn’t know any better. Both can be overcome.
The numbers don’t lie. Tree stand falls remain the leading cause of serious hunting injuries. Ironically, most don’t happen while you’re at full draw on a mature buck. They happen climbing up or climbing down, when you unclip because “it’s just for a second,” or worse, never clip in at all. Did you know a review highlighted by the Mayo Clinic found that 77% of tree stand fall victims suffered multiple injuries, with spinal, chest, and thoracic injuries being common. So, chances are if you fall, you're going to hurt a lot more than your pride.
As bowhunters, we’re especially vulnerable.
Modern full-body harnesses are lightweight, quiet, comfortable, and easy to wear. Lifelines let you stay connected from the moment your feet leave the ground until they’re safely back on it. Lineman’s belts make hanging stands significantly safer than they used to be.
This isn’t extra gear anymore. It’s simply how responsible hunters hunt.
The Virginia Department of Wildlife Resources, and everyone else with an ounce of sense, recommends staying connected throughout the entire climb, inspecting your stand and straps every season, using a haul line for your bow or firearm, and letting someone know where you’ll be hunting. You think dragging a deer out of the woods is painful, imagine how hard it might be for your son, or daughter, or buddy, to have to carry you out.
Man, tree stand harnesses restrict me. They ruin the hunt.
You know what really ruins a hunt?
A fall that leaves you paralyzed.
A child watching their father hit the ground.
A wife or husband answering the phone to hear a game warden say their loved one isn’t coming home today.
That’s what skipping a harness risks.
If you think wearing a harness isn’t tough, ask yourself what’s tougher: clipping into a tether for thirty seconds or spending the rest of your life in a wheelchair because your ego won an argument with gravity.
For me, a harness doesn’t distract from the hunt. It lets me focus on it. It gives my family one less thing to worry about when I disappear into the woods before daylight. It reminds me that the hunt isn’t over when I release an arrow. It’s over when I pull back into the driveway.
No deer is worth not coming home for.
This fall, inspect your stand before opening day. Replace worn straps. Wear your harness. Stay connected from the first step up until the last step down. Use a haul line. Slow down. And if you’re introducing a new hunter to our tradition, teach them that tree stand safety matters just as much as shooting straight or playing the wind.
Because the best hunting story you’ll tell this season won’t be about the buck you killed.
