Blocker Outdoors launches the Flyway Insulated Jacket and Bib, featuring RainBlocker® waterproof 10K/10K membranes and taped seams for waterfowl hunters. Both pieces offer 120 grams of insulation and are available in Mossy Oak Bottomland for $149.99 each.
Muddy has launched two new camouflage layering systems, the DV8 and Timber Recon Xtreme (TRX), engineered exclusively for female hunters. Developed through extensive field testing with input from Muddy's field staff and pro-staff, these complete systems feature tailored fits and strategic design elements for women's movement and performance in the field.
ScentLok introduced the BE:1 Trek Heated Base Shirt, featuring Carbon Alloy® odor-adsorption technology and three heating pads powered by the new 7.7V Compact 5000mAh Power Bank. The shirt is designed to keep hunters comfortable in cold weather while maintaining scent control.
Victory Archery announces a partnership with Whitetail Fit, a bowhunting and fitness brand founded by Joel Burham. The collaboration unites two brands committed to hunter preparation and performance, combining Whitetail Fit's discipline and motivation with Victory Archery's carbon arrow engineering and technology.
The U.S. archery team of 36 archers heads to Yankton for the World Archery Field Championships, with defending champion Paige Pearce aiming for a fourth consecutive gold medal. The team includes notable archers like Brady Ellison and Dewey Hathaway, competing against 244 archers from 31 nations.
Whitetails Unlimited issued $1,510,824 in grants through its Preserving their Hunting Tradition program to support hunting preservation initiatives. The organization focuses on increasing hunting opportunities and providing outdoor experiences to youth, veterans, and those with disabilities.
NSSF, The Firearm Industry Trade Association, praised President Trump's executive order protecting hunting heritage, which includes provisions protecting traditional ammunition use, expanding public land access, and increasing Sunday hunting opportunities. NSSF President and CEO Joe Bartozzi attended the White House Rose Garden announcement and worked with the administration on the policy.
Iron Valley™ Supply Co., a wholesale distributor representing over 150 leading brands in hunting and shooting sports, is expanding its sales team. The company seeks Account Representatives for positions in Downingtown, PA and Chapin, SC to manage existing accounts and develop new customer relationships.
Rocky Mountain Elk Foundation President and CEO Kyle Weaver praised President Trump's Reinvigorating America's Hunting Heritage Executive Order, stating it aligns with RMEF's mission to sustain wildlife, habitat, and hunting heritage through public access expansion, habitat management, and science-based wildlife management.
The Boone and Crockett Club welcomes the "Reinvigorating America's Hunting Heritage" Executive Order announced at a White House dinner. Club President Mary Webster and CEO Tony Schoonen participated, with the order focusing on expanding hunting access to federal lands, growing new hunters, promoting game species populations, and increasing wild game donation.
Professional anglers Keith Kavajecz and Keith Poche traveled the length of the Mississippi River using the ClamAYR Boondocker shelter as their basecamp. The nine-night journey from Minnesota to Louisiana demonstrated the portable shelter's quick setup, durability, and versatility for outdoor adventures.
REVEAL by Tactacam announced expanded wholesale availability of the Pro 4.0 Solar Cellular Camera ($199.99 MSRP) to authorized retail partners nationwide. The flagship model features dual-image sensors, 4K photo and 1080p video capabilities, and an all-in-one solar power system with interchangeable FLEXPACK batteries, completing a three-tier retail lineup designed to maximize sales.
Petersen's HUNTING released its October 2026 Big-Game Issue, an 88-page expanded edition featuring reviews from Andrew McKean on budget-friendly optics from Leupold, Vortex, Burris, Trijicon, and Zeiss, plus articles by Joseph von Benedikt, Scott Ergas, Mark Kayser, Will Brantley, and Craig Boddington. The issue is available at newsstands and retailers for $12 annually.
J. Scott Rupp has retired from Outdoor Sportsman Group after 40 years editing outdoor and shooting magazines including RifleShooter, Handguns, Petersen's Hunting, and Guns & Ammo. A former U.S. Army Marksmanship Unit member and Eastern Kentucky University graduate, Rupp plans to continue writing and photography as a freelancer.
Grammy-winning songwriter Aaron Raitiere and returning performer Ciera MacKenzie will headline the 2027 ATA Industry Celebration on January 7 in Indianapolis. The free event for registered ATA Trade Show attendees features live music, food, drinks, and a live auction celebrating the archery and bowhunting industry.
ScentLok, a global leader in scent-controlling apparel headquartered in Muskegon, Michigan, will continue as a Whitetails Unlimited national sponsor. WTU President Jeff Schinkten praised ScentLok's odor-eliminating products for their reliability in the field.
Blocker Outdoors has renewed its national sponsorship with Whitetails Unlimited. The Muskegon, Michigan-based company produces Scent Blocker apparel and Scent Shield odor-control products designed to help hunters manage scent in various hunting conditions.
Outdoor Action TV, powered by Careco, expands its content offerings across FAST platforms and Video-On-Demand. The channel features premium content from respected outdoor producers with live events capability and strong industry connections, reaching passionate outdoor enthusiasts and attracting both endemic and mainstream advertisers.
Outdoor Channel launches Premiere Week September 28-October 4 featuring 16 episodes and 4 special presentations across shows like Farming the Wild with Mike Robinson, United Plates with Mario Kalpou, Cast Iron Cowboy with Kent and Shannon Rollins, and Jason the Butcher with Jason Nauert, plus new series American Archer and Airgunner Challenge.
Outdoor Sportsman Group's GAME & FISH TV surpassed 75 million minutes watched in August, marking five consecutive months of growth since launching on Amazon Prime and Roku in March. The FAST channel, featuring content from Outdoor Channel, Sportsman Channel, World Fishing Network, and MyOutdoorTV, continues experiencing explosive viewership across multiple platforms.
Connecticut hunters are entering their first full fall season under the state’s expanded Sunday hunting law, which allows Sunday hunting on private property for species with an open season and with legal hunting implements. Migratory birds remain excluded. (Honk!)
Connecticut previously permitted Sunday archery deer hunting on private property under more limited circumstances, so Sunday bowhunting itself isn’t entirely new. What’s different is the broader opportunity now available to hunters.
There are still rules hunters need to understand. For deer and turkey hunting, written landowner permission is required, and Sunday hunting isn’t permitted within 40 yards of a blazed public trail.
For hunters, that means Sunday can now be another opportunity to put wild game meat on the dinner table. For a lot of us, Saturday and Sunday aren’t simply two days on the calendar. They may be the only two days we have to hunt. Depending on work, family and everything else life throws at us, we might be lucky to get one.
On a broader scale, I think this is a big win for R3 efforts.
Why?
We spend a lot of time talking about recruiting new hunters, retaining the hunters we already have and reactivating those who have drifted away. Then we sometimes make actually going hunting unnecessarily difficult.
Someone working Monday through Friday has limited opportunity. Add shift work, kids’ sports, family obligations, military service, first-responder schedules or any of the hundred other things competing for our time, and a hunting season that looks long on a calendar can become surprisingly short in real life.
Taking away half the weekend certainly doesn’t help.
But heads up: Every additional hunting opportunity also gives us another opportunity to prove it works.
Respect the landowner who gave you permission. Know the property boundaries. Know where the trails are. Be courteous when you encounter hikers and other outdoor users. And remember that the person walking down a trail Sunday morning may have absolutely no idea Connecticut’s hunting laws have changed.
Connecticut also has an opportunity to collect some useful information.
How many hunters take advantage of the additional access? Does it increase participation? Does it help wildlife managers meet management objectives? Do landowners embrace it? Do conflicts with other outdoor users actually increase?
Those are questions worth answering because Sunday hunting remains a conversation in other parts of the country.
Access can take years to gain and one bad encounter to jeopardize.
So hunt safely, represent the rest of us well and, with a little luck, maybe you’ll come home Sunday evening with something considerably better than a chicken sandwich.
