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Eugene, OR – November 26, 2024 – Bowtech Archery proudly announces its flagship bow for 2025, the Proven 34. This new 34” axle-to-axle platform is designed for serious hunters, combining unmatched stability with Bowtech’s renowned tuneability technologies to set a new benchmark in performance and reliability. Expanding on the versatility Bowtech is known for, the Proven 34 utilizes two specialized cams for a wider range of draw lengths—the STD cam for draw lengths of 25-30" and the LD cam for 27.5-33”.
The Proven 34 introduces a 2nd generation CenterMass Sight System. This new design incorporates feedback from dealers and consumers to shift the sight’s weight closer to the center of the riser, resulting in a more balanced mounting position and increased sight housing visibility. To increase rigidity and improve mounting security, there are now two screws attaching the sight bar directly to the riser.
In addition to the new CenterMass sight mount, this new flagship bow incorporates Bowtech’s most innovative and widely praised technologies: The DeadLock Cam System, TimeLock, Flip Disc Technology, Rotating Modules, GripLock, Dual Lock Limb Pockets.
“We are calling it “Proven” because it unites trusted technologies with the highly praised 34” ATA platform. We are bringing everything our customers and dealers have loved into one new platform, with a whole new level of stability” said Todd Snader, Brand Manager at Pure Archery Group. “We take our customers' feedback seriously, and this bow is the result. This 34” platform, paired with our CenterMass accessories and 2nd generation CenterMass sight, delivers the most stable platform we’ve launched in our hunting line.”
Bowtech is offering two premium accessory packages for the Proven 34 to simplify what can be the most overwhelming part of buying a new bow. These packages, the Treestand and Mountain packages, have been curated for specific hunting environments by experts with decades of experience in these settings. Each package includes carefully selected, high-performance components—premium Black Gold sights, Tight Spot quivers, Ripcord rests, and Bowtech CenterMass stabilizers—that work in harmony to further enhance balance, accuracy, and reliability. These new accessory packages ensure customers can start shooting sooner, with full confidence in their setup.
For more information on the Proven 34 or to find a local Bowtech dealer, please visit www.bowtecharchery.com.
About Bowtech:
Founded in 1999, Bowtech Archery designs and manufactures the world's finest compound bows and archery equipment. Bowtech’s mission is to provide the most technologically advanced bows to archers of all skill levels, enhancing their shooting experience through precision and innovation. Known for their dedication to quality and performance, Bowtech's products feature industry-leading technologies such as DeadLock, TimeLock, and CenterMass. The company is based in Eugene, Oregon, and is part of the Pure Archery Group, which also includes brands like Diamond Archery, Excalibur Crossbow, and Black Gold Sights. For more information, visit bowtecharchery.com.
About Idea Ranch
Idea Ranch is a full-service advertising, public relations, and consumer insights firm headquartered in Tulsa, Oklahoma, with offices in Wichita, Kansas, and Durango, Colorado. The firm has a diversified list of clients across the country and is an industry-leading marketing-communications company building brands in the outdoor recreation, passion sports, and farm & ranch sectors. For more information, please visit www.idearanch.com.
Media Contact:
Colt Fetters
Idea Ranch
970.759.0905