WASHINGTON, D.C. — The National Deer Association (NDA) has joined the +ONE®Movement, a national mentorship initiative led by NSSF®, The Firearm Industry Trade Association, that encourages peer-to-peer mentorship in hunting and shooting sports. As an official +ONE Partner, NDA strengthens a national coalition of organizations working to recruit and support new hunters, ensuring the future of hunting and conservation.

Research shows that millions of people are interested in hunting but lack the knowledge or guidance to get started. By fostering peer-to-peer mentorship and supporting organizations with structured, adoptable mentorship programs, +ONE ensures new hunters have the resources, confidence and opportunities to participate. While individuals play a key role in mentoring others, +ONE Partners like NDA provide large-scale solutions that introduce new hunters to the field in a meaningful way.

As a leader in science-based deer management, hunter education and conservation advocacy, NDA is committed to uniting hunters, state and federal wildlife agencies, conservation groups and non-hunters in support of wild deer and their habitat. At the core of NDA’s R3 (Recruitment, Retention and Reactivation) efforts is its nationally recognized Field to Fork program, which provides structured, hands-on mentorship experiences to help new hunters develop the skills and confidence needed for success.

"Mentoring new hunters is about cultivating a legacy of stewardship and community. That impact is magnified when we provide opportunities to those who need it the most and to those who are positioned to share that experience with others. These principles form the foundation of our Field to Fork program," said Elizabeth Kligge, Director of Hunter Recruitment. "We are proud to stand side by side with the NSSF as a +ONE partner, combining our mutual passion for conservation and multiplying our efforts to recruit a new wave of mentors."

“NDA’s Field to Fork program has helped to set the standard for structured, scalable mentorship programs in hunting,” said Justin Morrissey, NSSF Director, Social Media and +ONE Liaison. “By giving new hunters direct access to education, in-the-field experience and one-on-one mentorship, they are making hunting more accessible and welcoming to those who have the interest but struggle to find access and opportunity. We are proud to welcome NDA as a +ONE Partner.”

Through this partnership, NDA and NSSF will work together to expand hunting mentorship efforts, engage more first-time hunters and encourage experienced outdoorsmen and women to step into mentor roles. By supporting structured, hands-on programs like Field to Fork, the +ONE Movement continues to strengthen the future of hunting, shooting sports and conservation.

For more information on how to get involved, visit LetsGoHunting.org and LetsGoShooting.org.