DENVER (December 12, 2024) – Outdoor Channel, a premier destination for outdoor enthusiasts, proudly announces significant growth in viewership year-over-year comparing Q4 2024 to Q4 2023*. Reflecting the strong connection the network has cultivated with its dedicated audience, the network experienced robust increases across three key extended dayparts—Monday, Friday, and Saturday evenings between 7 p.m. and 2 a.m.
“We’re pleased to see this remarkable rise in viewership as it reflects the passion and commitment of our audience,” said Tim Cremin, Head of Programming at Outdoor Channel. “Our focus has always been on delivering compelling and authentic content that speaks directly to outdoor enthusiasts, and these new numbers confirm that we’re hitting the mark.”
With nightly blocks of programming focused on specific genres, such as “Taste of the Wild” Mondays, featuring culinary adventures in the wild, and “American Wild” Fridays, showcasing gripping stories of journey and exploration, Outdoor Channel is homing in on what viewers are demanding. These carefully curated evenings position Outdoor Channel as the go-to destination for those who cherish life in the great outdoors, exhilarating hunts, and captivating stories.
Adding to its appeal, Outdoor Channel has the top names in the outdoor space. Renowned personalities like Jim Shockey, Michael Waddell, Mike Robinson, Andrew Zimmern, and Steven Rinella, among others, lend their expertise and passion to the network’s programming.
“Outdoor Channel’s success across these critical dayparts reinforces our status as a leader in the space while reaffirming our commitment to delivering content that educates and entertains millions of viewers,” concluded Cremin.
Sources: VideoAmp Live +7 Q4 2024 vs. Q4 2023, *Q4 2024 = 9/30/2024-11/24/2024
About Outdoor Channel: Outdoor Channel has been taking viewers across America and around the world on unparalleled adventures since 1994. Dedicated to the outdoor lifestyle and conservation, the independent cable network is a division of Outdoor Sportsman Group and provides a complete spectrum of riveting hunting, fishing, shooting and adventure entertainment. Outdoor Channel is the largest outdoor TV footprint in the country and is available in more than 50 countries internationally. Outdoor Channel can be viewed in HD and is accessible by broadband and mobile platforms. For program times and other information, visit www.outdoorchannel.com. Follow us on Twitter, Instagram, Facebook and YouTube.