NEW ULM, MN — The ATA Show returns to Indianapolis Jan. 8-10, 2025! Boasting over 700 retail companies, 500 archery brands, and hundreds of new products, the 2025 ATA Show is the most anticipated archery event of the year.

Attending retailers will have the chance to connect face to face with manufacturers and distributors for special promotions and show-only pricing. The first look at hundreds of new products will be at the New Product Unveiling and Happy Hour at 4 p.m. on Tuesday, Jan. 7, where attendees and exhibitors are invited to grab a beer, listen to some music and watch the unveiling.

As the first day of the Show comes to a close, the evening will come alive with ATA’s Industry Celebration. Enjoy free dinner and drinks, product and service awards, and a special video recapping the ATA and industry’s successes in 2024 before Tyler Farr takes the stage for some great country music.

“The ATA Show is the first opportunity to see the new products and innovations that shape our industry,” Jeff Poole, ATA president and CEO, said. “Bringing buyers and sellers together for face-to-face meetings, networking and socializing in an archery-only environment is what makes the ATA Show the industry’s premiere event of the year.”

Attendees can look forward to exclusive Show-only promotions from ATA:

First Night’s on Us
Retailers booking in the hotel block through Visit Indy, our guaranteed lowest-rate housing provider, will receive $150 off their first night’s hotel room. Use the code in your registration confirmation email by Dec. 23 to redeem this promotion.

Super Deal Gift Card
Each retailer will receive one Super Deal Gift Card to use with any exhibitor offering a Super Deal. Exhibitors will receive $150 from ATA for every Super Deal Gift Card they collect -allowing them to go even deeper with their Super Deal offer.

Big Buck Tags
In addition to the Super Deal Gift Card, retailers will receive a book of coupons with special show-only offers from participating exhibitors. Big Buck Tag savings from the 2024 ATA Show totaled more than $22,000!

To learn more and register, visit atashow.com. Remember, you must be an ATA member to attend. To renew your membership or join the ATA and register for the Show, visit membership.archerytrade.org.