MONA, Utah. – November 4, 2024 –Sierra Bullets and Barnes Bullets announces Jay Stuart as its new Vice President of Commercial Sales, tasked with leading the sales efforts and securing business opportunities. Stuart joins Sierra and Barnes with an extensive background in the outdoor industry, previously working with leading companies such as Vista Outdoor, Union Sportsmen’s Alliance, Boy Scouts of America and Remington Outdoor Company. Having invaluable experience in sales leadership, Stuart brings a wealth of knowledge in assessing opportunities and cultivating strong client relationships.

“We are very excited for Jay to join our team,” said Sierra and Barnes VP, Marketing and Business Development Andrew Sparks. “He has a wealth of experience in both sales and the outdoor industry and will be an invaluable asset to our Sierra and Barnes team.”

Stuart's experience and leadership in sales is evident through his success in developing field sales forces, agents and independent representatives throughout the US. He has a proven track record in partner strategy development and client and donor relations. Having most recently served as Director of Sales and National Retail Accounts for Vista Outdoor, Stuart managed and directed sales responsibilities. This entailed developing annual sales plans and securing new product placements for several major retail accounts. His experience is a testament to his ability to create growth and increase consumer brand loyalty.

“Having previously worked with Jay, I am thrilled to have him on board and believe he will play an integral role in propelling our brands forward,” said Jim Bruno, CEO of Sierra and Barnes. “His expertise and passion for this industry makes him the perfect fit for our team.”

In his new role, Stuart oversees domestic and international commercial sales markets, as well as manages and leads the sales teams for Sierra and Barnes. He provides a deeper understanding of market trends and maintains a constant pulse on consumer needs, competition and brand position. Stuart will also play a crucial role in trade show planning and attendance.

“I am looking forward to being part of a great team and iconic American-made ammunition brands. Sierra and Barnes are leaders in the ammunition space, and I see a tremendous amount of pride in the quality and workmanship from the women and men here,” said Stuart. “I am also looking forward to working with Jim again. We have a great relationship and leverage our sets of strengths to support each other. I have a great sense of pride being part of the shooting sports industry, and I’m excited to continue this journey with Sierra and Barnes.”

Jay Stuart can be reached at jays@sierrabarnesbullets.com. More information on the latest new products and offerings from Sierra and Barnes is available at https://www.sierrabullets.com/ and https://www.barnesbullets.com/.

About Sierra Bullets

Founded in 1947 and headquartered in Sedalia, Missouri, Sierra Bullets has been dedicated to manufacturing one of the highest-quality, most accurate bullets in the world. From local and international shooting competitions to sport and hunting, Sierra offers best-in-class accuracy and precision that hunting and sport shooting enthusiasts have come to depend on. This performance is born from a proprietary manufacturing process that enables the achievement of the tightest tolerances in the industry. Sierra’s bullets are used for precision target shooting, hunting and defense purposes. In addition to a wide base of retailers, Sierra's customers include distributors, law enforcement and industry OEMs. Sierra's products have cultivated a significant consumer following recognized by its iconic "green box" packaging and include globally recognized brands such as Sierra® MatchKing®, Sierra® GameKing®, and Sierra® BlitzKing®. For more information, visit www.sierrabullets.com.

About Barnes Bullets

Headquartered in Mona, Utah, Barnes Bullets has been an industry leader in bullet technology and innovation since 1932. The company manufactures some of the world’s most technologically advanced lead-free bullets and premium hunting, self-defense and tactical ammunition. Barnes has earned its strong reputation through unrivaled performance and results. This reputation is defined by innovative design, advanced manufacturing techniques and a core focus on the end-user. As a result, Barnes has generated a strong consumer following supported by its globally recognized brands Barnes® TSX®, X Bullet®, Varmint Grenade®, Expander®. With its products being sold through its online store, a variety of retailers and international distributors, Barnes’s customers include hunters, range shooters, military and law enforcement professionals around the world. For additional information, visit www.barnesbullets.com.