The new integration enables automated SMS marketing campaigns and personalized customer communications

Iselin, N.J. (Mar. 4, 2025) – Celerant Technology, a preferred retail software provider for the National Shooting Sports Foundation (NSSF), has announced a new integration with OtterText, a leading SMS marketing platform designed specifically for use by FFL retailers in the firearms industry. The partnership enables FFL dealers to automate customer communications and improve engagement through targeted text messaging and digital marketing campaigns.

"We're excited to partner with Celerant to provide FFL dealers with a seamless, data-driven solution for customer engagement," stated Ben Nelson, CEO of OtterText. "By integrating OtterText's SMS marketing platform with Celerant's eCommerce system, businesses can automate communication, drive sales, and enhance customer loyalty, saving valuable time. This integration represents a big step forward in helping our clients connect with their customers more effectively and efficiently."

Reach More Customers and Earn New Ones with SMS

The integration between OtterText and Celerant provides dealers with comprehensive SMS marketing capabilities, including abandoned cart recovery, shipping notifications, and automated customer communications. Dealers can leverage customer data from their Celerant eCommerce platform through pre-built templates and custom automation workflows to trigger personalized text campaigns. The platform works directly with digital carriers to ensure firearm brands receive proper approval, making it easy for dealers to maintain compliant communication channels with their customers.

"At Celerant, we continually look for innovative ways to help our dealers connect with their customers and grow their business," stated Michele Salerno, Chief Growth Officer of Celerant. "Our integration with OtterText provides our dealers with a powerful text marketing solution built specifically for the firearms industry. FFL retailers can now automatically engage with their customers through text messaging for abandoned cart recovery, shipping updates, or promotional campaigns. This integration saves our dealers time and helps them drive more sales online and in their stores."

Do More Digital Marketing Directly from Your Celerant System

FFL dealers using Celerant's eCommerce platform can now segment their customer lists by purchase behavior and demographics, send promotional messages using SMS and MMS, and track customer purchases through a data-driven CRM pipeline. The integration helps dealers to drive their marketing efforts while ensuring timely and relevant communication that boosts conversion rates and consistently builds on the overall customer experience.

Learn More

Discover how OtterText and Celerant drive FFL retailers to sell more products using SMS and MMS marketing. Learn more by visiting www.celerant.com/Ottertext.

About OtterText:

OtterText is a leading SMS marketing platform designed to help businesses in regulated industries, including firearms, retail, and outdoor sports, enhance customer engagement through automated, data-driven text messaging. With powerful integrations and easy-to-use tools, OtterText allows businesses to reach their customers at the right time with the right message—whether for promotions, order updates, or loyalty rewards. OtterText will enable businesses to create targeted SMS campaigns based on customer behavior, segment their audience by demographics and purchase patterns, and run automated marketing workflows to boost sales and retention. With its seamless integration capabilities, including with Celerant, OtterText ensures businesses can grow and nurture their customer base while saving time and maximizing results.

About Celerant Technology

Since 1999, Celerant has supported the archery and outdoor sports industries with innovative retail software, enabling dealers to expand their business in-store and online. As a preferred ATA, NSSF, NRA, and NASGWsoftware provider, Celerant provides point of sale, eCommerce, distributor integrations, A&D/e4473, range and membership management, marketplace integrations, and more. For more information, visit www.celerant.com/firearms.