DELAFIELD, Wis. (Aug 8, 2023) - Gunpowder Inc., a leading enthusiast lifestyle communications agency, announces the addition of Ravin to its growing list of industry-leading hunting, fishing, and outdoor lifestyle clients. Ravin, a pioneer in hunting innovation, will utilize Gunpowder as a strategic partner to lead the brand’s public relations, creative, digital, and social media efforts.

From the agency’s beginning, Gunpowder has maintained a reputation as a valued partner for national and international brands such as SITKA, Pure Fishing, Breeo, Academy Sports + Outdoors, and THOR Industries. Through creative marketing strategies and unmatched industry expertise, Gunpowder will assist Ravin in captivating new, existing, and aspiring Ravin owners.

“Ravin is widely known for its line of innovative and high performing crossbows, scopes, and accessories. Similar to their product offering and brand mission, we share a combined passion for pushing boundaries and delivering the best solutions available,” said Gunpowder Founder and CEO Ryan Chuckel. “Through partnering with prominent brands like Ravin, we have the opportunity to combine our passion for the outdoors with our day-to-day work, which creates a powerful relationship in this industry.”

For nearly a decade, Ravin has pushed the boundaries of crossbow innovation by introducing groundbreaking features and advancements to enhance accuracy, speed, and the overall shooting experience beyond hunters’ expectations.

"Partnering with Gunpowder is a natural fit for Ravin," said Russ Rowan, Chief Brand Officer at Ravin Crossbows. "The team’s proven track record and unique industry expertise makes them an ideal partner as we take on this exciting new chapter at Ravin. Through this strategic partnership, we’re confident we’ll find new and creative ways to engage with our audience, cementing our position as a leader in the crossbow industry."

For more information about Gunpowder, visit www.gunpowderinc.com. To explore Ravin’s line of cutting-edge crossbows and accessories, visit their website at www.ravincrossbows.com.

About Ravin

Ravin is a trailblazing manufacturer of premium crossbows and accessories renowned for their unmatched precision, advanced technology, and exceptional performance. With a strong commitment to innovation, Ravin pushes the boundaries of crossbow technology, delivering products that empower hunters and archery enthusiasts to elevate their game and achieve extraordinary results when it matters most.

About Gunpowder, Inc.

Since 2015 Gunpowder has been driving dynamic communications programs for some of the world’s most influential enthusiast brands including Humminbird, Minn Kota, Pure Fishing, Breeo, Uncharted Supply Co. and THOR Industries. The agency is built on a commitment to driving earned media coverage and social engagement with brand communities through a nimble, creative approach and by understanding how strong strategy and blue-collar work ethic can drive positive business results. The people of Gunpowder live, work and play with its clients’ products and services at the center of their lives. More information is available at www.gunpowderinc.com.

Media Relations

Ethan Burns, ethanb@gunpowderinc.com, (608) 295-4542

Kalvyn Ferronato, kalvynf@gunpowderinc.com, (805) 256-4161