DENVER (November 18, 2024) – MyOutdoorTV (MOTV), the leading global subscription streaming platform for outdoor enthusiasts, announces impressive year-over-year growth in streaming plays through October 2024 in both YouTube TV/Primetime Channels and Roku. The streaming platform reports a significant surge in viewership, reflecting its expanding reach and growing audience engagement.
From January to October 2024, YouTube TV/Primetime Channels plays soared by a remarkable 46 percent*. This outstanding increase not only highlights the platform's popularity but also underscores the effectiveness of MyOutdoorTV's content strategy and audience engagement efforts.
In addition to the exceptional performance on YouTube, MyOutdoorTV experienced a robust 11 percent increase in plays on Roku*. These numbers demonstrate the platform's strong foothold and appeal among Roku users.
"MyOutdoorTV continues to see fantastic growth – especially now during the fall and early winter seasons," saidMyOutdoorTV’s General Manager, Sean Luxton. "Our team has worked tirelessly to deliver engaging and high-quality content, and these numbers are a testament to their hard work and our viewers' loyalty. Whether it's through our scheduled live channels, fresh from the field JUST SHOT™ content, exclusive Quick Shots hihglights or binge-worthy on demand series – MyOutdoorTV continually ensures a diverse and dynamic viewing experience.”
With an extensive lineup of 24/7, ad-free TV channels, MyOutdoorTV is dedicated to bringing unmatched outdoor content to subscribers worldwide. The platform’s newest addition, “Fresh from the Field” channel, joins a prestigious lineup that includes HuntStream, AnglerStream, WhitetailStream, and Major League Fishing Channels. These programmed channels ensure that subscribers have access to premier outdoor content whenever and wherever they choose to watch.
For more information about MyOutdoorTV, visit www.MyOutdoorTV.com #MYOUTDOORTV.
*Source: : For YouTube Plays: YouTube Analytics Jan 1, 2024-Oct 31, 2024 Vs. Jan 1, 2023-Oct 31, 2023. For Roku Plays: Viewlift Jan 1, 2024-Oct 31, 2024 Vs. Jan 1, 2023-Oct 31, 2023.
About MyOutdoorTV: MyOutdoorTV is the No. 1 global subscription streaming platform from Outdoor Sportsman Group created just for outdoor lifestyle enthusiasts. MyOutdoorTV features favorite Outdoor Channel, Sportsman Channel, World Fishing Network, Sportsman Channel Canada television shows, exclusive Major League Fishing content, acquired content from around the world, as well as exclusive MyOutdoorTV Originals. MyOutdoorTV is the pre-eminent voice for all outdoor enthusiasts and super serves the outdoor enthusiasts with an expansive acquired library of the best hunting, fishing and shooting programming in long and short form, recipes, tips and tricks, how-to instructional videos, as well as educational and exclusive content focusing on improving success in the field and on the waterways. MyOutdoorTV is powered by the four networks, along with additional exclusive content available from Outdoor Sportsman Group’s established integrated media arm that includes 15 category-leading outdoor magazines, such as: Guns & Ammo, Game & Fish, Petersen’s HUNTING, In-Fisherman and 20 top websites. Subscribe at www.MyOutdoorTV.com and watch on the following platforms: Apple IOS, Android, Roku, Apple TV, Xbox, Amazon Channels, Amazon Fire TV, Samsung SmartTV, LG SmartTV, Vizio SmartTV, YouTube TV, Xumo, YouTube Primetime Channels, Xfinity X1, Xfinity Flex, Comcast, and Cox. MyOutdoorTV is available in 162 markets worldwide. #MYOUTDOORTV.