NEW ULM, MN — The Archery Trade Association is thrilled to share an exceptional lineup of events set to take place during the 2025 ATA Show in Indianapolis, January 8-10. In addition to activities on the trade show floor, attendees will benefit from a multitude of educational and networking opportunities. Key events include:

The New Product Launch Unveiling and Happy Hour
The ATA’s newest event, The New Product Launch Unveiling and Happy Hour (free beer!), will take place on Tuesday, Jan. 7, from 4:00 to 6:00 p.m., where many of the hottest products of 2025 will be launched. This event will feature country music entertainer Will Terry, brought to you by Martin Archery and Obsession Bows.

Martin Archery and Obsession Bows will also host an exclusive giveaway during this event, where each brand will reveal the lucky winner of their newest flagship bow.

The ATA Industry Celebration Event
The ATA Industry Celebration event, presented by Mossy Oak on Wednesday, Jan. 8, from 6:00-9:00 pm, will feature an exclusive performance by country music star Tyler Farr — brought to you by Buck Commander, Buk Ops, and Barnett Crossbows. While there, attendees will enjoy free food and drinks, music, networking, industry awards, and new friends as the archery industry comes together to celebrate.

The Archery and Bowhunting Summit
Hosted at the ATA Show, the Summit provides the most effective ways to: access the latest strategies and data from leaders in the field; share recruitment practices that can be applied state to state; contribute ideas on how Federal Excise Tax dollars are spent; and more, all while networking with key stakeholders from both the industry and wildlife agencies.

Archery and Bowhunting Summit attendees will receive full access to the ATA Show floor during all three days of the event. View the full schedule of events and register.

Educational Seminars
While attending the Morning Seminar Series and Coffee Talks, attendees will hear from industry experts on marketing, coaching, business, archery tech and a variety of other topics.

Certifications
Certification adds credibility to retailer businesses, while offering additional income producing opportunities. To assist, the ATA is providing Level 1, 2 and 3 Archery Instructor Certifications and in-person practicals for the Bow Technician Certification Program at the Show.

The ATA Show is the world’s largest archery-only trade show, bringing together over 700 retailers, 500 archery brands and hundreds of new products under one roof for three days of networking, product launches and exclusive Show pricing. Don’t miss your chance to meet with industry leaders and see, touch and demo the latest products and innovations.

You must be an ATA member to register for the 2025 ATA Show. Not currently a member? Renew your membership or join the ATA. For questions, contact ATA’s Kim Watson at kimwatson@archerytrade.org.???

To learn more about the 2025 ATA Show, including on-site promotions and to view the full schedule of events, visit ATAShow.com.