Plano Synergy Brands Welcome You to 2017 ATA Show

Grand Prairie, TX (Jan. 9, 2017) – You've got a lot to see over the next three days at the world's largest archery trade show, so hunt by day and reinforce your industry friendships at night. We can all sleep… sometime… right?

Plano Synergy is rolling out over 80 exceptional new products at this year's ATA Show that will add value to the outdoor experiences of your readers, viewers, listeners and customers. Here's an abbreviated roadmap to a few of the great, new products of specific interest to bow hunters on display from the hunter-preferred Ameristep, Avian-X, Evolved, Flextone, Plano, Tenzing, Wildgame Innovations and Zink Calls brands in booth #1503. These products are designed and manufactured to elevate the bow-hunting experience, and many of them are proudly made right here in the USA.

Fundamental Gear for Any Bow Hunter

Improving on what anyone else would call perfection, the new Ameristep Supernatural Blind takes ground blind performance to a supernatural level – starting with its new NATURSHELL exterior fabric. A custom, dual-layer exterior shell employs a proprietary fabric with natural fibers to eliminate all glare and sheen. Finished in versatile Realtree Xtra camo, this incredibly stealthy exterior provides a primary defense against game animals' highly advanced eyesight. The Supernatural Blind also features Ameristep's new patent-pending organic window opening shapes that blend into the environment better – no straight edges and angles to draw the attention of wary deer and turkey that have seen it all. The Supernatural's new daisy-chain window curtain closure system is totally silent and operable with a single hand. All archer-friendly window openings are also equipped with replaceable shoot-through mesh camo window screens.

Great bow hunters need packs that don't hold them back. For 2017, unmatched Tenzing quality and performance are now available to more hunters than ever, with the release of the company's affordable line of all-new TX Series High Performance Hunting Packs – six packs providing hunters with signature Tenzing performance, capability and reliability at surprisingly affordable prices.

Don't let the lower cost of the new TX Series fool you. These efficient packs combine the company's inimitable design and manufacturing with the best available materials and components. Quiet, bur-resistant exteriors are crafted from ultra soft tricot fabric, reinforced by durable Hypalon at all key stress points. HDPE buckles, top quality mesh and water-resistant nylon fabrics, and the best zippers, pulls and stitching in the industry make each of these performers worthy of the Tenzing name. And like all Tenzing products, each new TX Series pack is backed by the company's Limited Lifetime Guarantee. In the unlikely event that any Tenzing product ever fails in the field, hunters can count on the fact that Tenzing will make it right. Retail prices range from $79.99 - $149.99, with four packs in the series listing for under $100.

Designed in partnership with elite whitetail hunters, Lee and Tiffany Lakosky, Wildgame Innovations' new Silent Crush Cam 20 models capture consistent, high-quality images in all lighting conditions using separate, dedicated cameras with optimized components for peak daytime and nighttime performance. Best of all, these remarkable new cameras do it all in complete and total silence; no filter noise, no shutter click. Both standard and LightsOut versions of the Wildgame Innovations Silent Crush Cam 20 feature separate, day- and night-optimized on-board cameras and advanced processors to ensure the highest-quality 20-MP still images and HD 720p video clips in any lighting. Both models also feature lightning-fast sub-half-second trigger speeds, glass lenses and special anti-fog lens coatings to combat quality-robbing dew and moisture – all designed to produce crisp, clear images, day or night. MSRPs are just $149.99 and $159.99, respectively.

The best archers and bow hunters may shoot hundreds of arrows each week. They want to perform even better, and know that their skills improve through practice. Plano's value-priced line of hardworking SE Bow Cases offers practical and lockable hard-sided foam-lined protection for compound bows and related archery and hunting accessories. And just like the skills of disciplined archers, these affordable performers just got a whole lot better for 2017. Plano's upgraded SE Bow Cases feature a slick new exterior look and improved strapping and tie-down systems that offer additional versatility for a wider array of equipment, while providing extra strength, security and ease-of-use. Both standard and pro models employ a stronger, customized fastening system that allows two different strapping points at each tie down location for increased versatility with a wider range of bow makes and models. They also feature a new, universal strapping system that easily secures any fully loaded quiver into the case's lid without the need for an additional bracket or mount.


Turkey Gear

Bow hunters need those gobblers in close, which demands the best calls and most realistic decoys available. Avian-X, Flextone and Zink Calls are the companies who make them.

Avian-X's Lifesize Collapsible Decoys (LCD) are the most realistic and effective turkey decoys on the market today, combining innovative, lifelike poses with incredible molding detail and highly realistic paint schemes. New for 2017, the Avian-X LCD ½ Strut Jake perfectly portrays an intruding young male. He's trying to establish his dominance, but has yet to fully learn fear. His half-strut body posture and subordinate head position tell the tragic tale of a young gobbler living dangerously outside of the pecking order. He's challenging the dominance of any incoming tom and giving off signals that he's an easy fight.

Realistic decoys not only bring birds in, but help to ensure that crafty ol' gobbler's attention is trained fully on the decoys, not the bow hunter when he or she needs to come to full draw. Flextone introduces an impressive, all-new flock of honest and highly realistic Thunder Series Turkey Decoys for 2017, including the Thunder Chick Feeding Hen, Thunder Chick Upright Hen, Thunder Jake, and Thunder Creeper. These amazingly detailed decoys are blow-molded from a special plastic blend to make them lightweight, flexible, durable and easy to pack, then finished off with incredibly realistic paint schemes. Every Flextone Thunder Series decoy includes a strong and lightweight carbon stake, and is offered at a low price any hunter can afford.

From long-range box calls and versatile pot calls to hands-free diaphragm calls, Flextone and Zink Calls make the calls that get old Tom's attention, then lead him right into your trap. There are a total of 18 exciting new calls for 2017, including two all-new custom box calls from Zink.

The new Zink Calls Power Hen is a compact-sized hybrid-style box call made from select cherry and maple. Traditional design combines with modern technology and custom, hand-built construction to make the small but mighty Power Hen worthy of the Zink Calls name. Its hybrid design produces that all-important double note – a desirable high-pitched front end that grabs a gobbler's attention, with a gradual slide into the gnarly backside rasp that drives him crazy.

Born from a partnership between Zink Calls and NWTF Grand National Champion Custom Call Maker, Marlin Watkins, the new Zink Calls Wicked Box is a versatile, traditional-style box call constructed from poplar and extremely dense bloodwood, the tight grains of which combine to produce pure and consistent tones – just one of Watkins' many tricks that puts the turkey in the call. Expected to be branded by box call aficionados as the most authentic production box call available when it hits the market in early 2017, Zink's new Wicked Box is the ultimate traditional-style box call, and the first-ever regular production model to feature Watkins' traditional custom touches.


Gear for Deer

Numerous years of bow hunting mature whitetails only have put Whitetail Freaks Don and Kandi Kisky in very close contact with the deer they hunt, and they've recorded thousands of hours of vocalizations within the herd. The Kisky's most significant observation is that all real deer sounds are made with inflection. New for 2017, the Flextone WTF Grunt'R employs Inflection Chamber Technology to accurately reproduce the natural inflection in sounds made by excited or moving deer. After air is blown over the reed, the sound waves enter an expanded chamber the hunter can compress, expand or bend to instantly change the way the sounds come out of the call. The advanced and incredibly realistic grunts, roars and snort wheezes made with the WTF Grunt'R are the sounds that draw hard-to-call, mature bucks out of thick cover and into bow range. Additionally, easy-to-use Tru-Touch Buttons on the WTF Grunt'R combine with Flextone's Inflection Chamber Technology to produce perfect doe and fawn bleats every time.

There are compelling reasons for calendar-long mineral supplementation. Science has shown that deer are capable of storing excess Calcium and Phosphorus in their bones and then drawing from those reserves during the antler-growing period. Additionally, high Phosphorus levels have also been correlated to increased body size. Of course, hunters and wildlife managers who keep a keen eye on their deer herds also use mineral sites to attract deer to their game camera sites. New for 2017, Evolved Habitats expands on the success of Rack-Up Trophy Class powdered mix with the introduction of Rack-Up Trophy Class Liquid. Rack-Up Trophy Class Liquid contains the same high concentrations of key minerals found in the original powdered formula, but in a liquid form that makes it easy to keep existing mineral and other attraction sites refreshed and holding deer.

Hunt over a pile of sweet corn or a pile of apples – without the sweet corn or apples. Developed in partnership with hardworking hunting icons, Lee and Tiffany Lakosky, Wildgame Innovations' CRUSH Infused vapor attractants' ultra-concentrated scents contain no nutritional value, drawing deer to your hunting location or camera sites from long distances with an ultra potent airborne vapor trail created by patent-pending Airborne scent-dispersion technology, which allows for more powerful scent to be carried farther than ever before. Wildgame Innovations' new Sweet Corn CRUSH Infused and Apple CRUSH Infused Dual Action Vapor Attractants contain no food or nutritional content and are legal for use while hunting in most states… and lethal wherever they're deployed.

Make the most of your time at this year's ATA Show. Reserve plenty of time to browse all these great new products and more at the Plano Synergy booth (#1503). Media attendees can ask to speak with Josh Lantz, Jay Anglin or Dena Vick of Traditions Media. They'll show you the specific products of greatest interest to you, your readers, viewers and listeners. Additionally, they can offer suggestions for interesting and innovative storylines as you assemble your 2017 editorial calendars. Before you leave, you'll be provided with a USB-powered web link for fast and direct access to complete product information, including hi-res imagery, press releases and other story support for your use in the coming year.



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