Tuesday, April 12, 2016

Kinsey's Becomes First Distributor for Killer Instinct® Crossbows

MOUNT JOY, PA — Kinsey's is excited to announce our new partnership with Killer Instinct® Crossbows, one of the fastest-growing manufacturers in the ever-expanding crossbow sector. Kinsey's is the first distributor to carry the Killer Instinct line.

Killer Instinct was first introduced at the 2014 ATA Show and was well received by both dealers and consumers. Since that time the brand has experienced rapid growth and recognition from industry experts, including Field & Stream naming the Killer Instinct MACHINE (2015) and Furious (2016) crossbows to their "Best of the Best" list. Killer Instinct has become known for accurate and deadly performance at a fair price.

The company's crossbows feature precision aluminum barrels, KI Trigger utilizing RTT™ Reliable Trigger Technology, TriggerTech™ Sure Safe integrated anti-dry fire system, and TriggerTech FRT™ frictionless release technology.

"As Killer Instinct® continues rapid growth and recognition, partnering with Kinsey's was a natural progression," said Killer Instinct President, Scott Lee. "Kinsey's is a leader in our industry with many benchmark processes, one of which includes individual product serial number tracking which helps protect existing dealers from unauthorized sales. Most of all, Killer Instinct is excited to be working with the quality team at the Kinsey's family and we're honored to have a high-recommendation to their dealer base."

In addition to serial number tracking, Kinsey's ability to limit the distribution pipeline to specific market segments also was a big draw for Killer Instinct. Vendors choose which types of resellers should be given access to carry their products, and Kinsey's offers the line to only that those dealers. The Killer Instinct Crossbow line will be available exclusively to independent retailers.

Authorized Kinsey's dealers can find the lineup of Killer Instinct Crossbows at bit.ly/1pvXx1e


MEDIA CONTACT: Becky Weaver (717) 653-9074 or BWeaver@KinseysInc.com
www.KinseysInc.com