Tuesday, March 11, 2025

Concealed Coalition Selects GunBroker For Digital Advertising and Marketing

SCOTTSDALE, Ariz., -- GunBroker.com has entered into a strategic partnership to manage advertising sales for both Concealed Coalition and Countrywide Concealed.

A national leader in providing in-person and online resources for concealed carry permitting and training, Concealed Coalition’s message will be put in front of GunBroker’s more than 8.1 million registered users, as well as the millions of site visits across its family of brands. The pairing of products with easy-to-access online instruction makes it simple for firearm owners of all experience levels to find training to go with that new firearm purchase.

Additionally, Concealed Carry will take advantage of GunBroker’s exceptionally strong open- and click-through rates through its email marketing program. Through GunBroker’s wide family of brands, including GunDeals.com; GunGenius.com; and FFL Unleashed, Concealed Coalition can target specific audiences primed to improve their skills or obtain their concealed carry permits.

“At Concealed Coalition, we pride ourselves on providing the best education and resources to responsible firearm owners,” said Kenny Parkerson, Concealed Coalition chief operating officer. “With a dedicated audience that is highly engaged with our content, this partnership with GunBroker.com allows us to extend our reach, offering even more value to our community while connecting them with trusted industry brands."

For GunBroker, the partnership demonstrates the commitment to serving the entire firearms community beyond just offering products.

"The addition of Concealed Coalition and Countrywide Concealed to our advertising network is a perfect fit for a significant segment of the industry," said Shirley Steffen, GunBroker.com’s new business director. "Our sales team is excited about this partnership, and we are honored to collaborate with such a forward-thinking group of professionals. Chris Picou (chief executive officer), Kenny Parkerson and their entire team have a strong vision for the future, and we’re thrilled to be a part of it. This partnership allows us to combine strengths and create new opportunities for growth."

For more information about advertising on GunBroker.com, GunDeals.com, GunGenius.com, or FFLUnleashed, Concealed Coalition or Countrywide Concealed please email advertising@gunbroker.com.