EUGENE, OR - Diamond Archery, a leading manufacturer of compound bows for young archers, will show advertising in select theaters this holiday season in advance of The Hunger Games: Mockingjay - Part 1. With the film franchise continuing to show archery and crossbow shooting to mainstream audiences, Diamond is seizing the opportunity to share its own story with moviegoers.
"This is a unique marketing opportunity for Diamond to connect directly with a new audience and to do so in association with a film that supports archery," said Jeff Suiter of Diamond Marketing. "We saw a definite increase in interest from younger consumers after the first Hunger Games films. Through this campaign, we hope that Diamond becomes the bow of choice for those interested in taking up archery."
The Hunger Games: Mocking Jay - Part 1 opened nationwide on Nov. 21.
Diamond Archery is a division of Bowtech, which manufactures and distributes the world's finest compound bows, crossbows
