Celerant is proud to sponsor and exhibit at the ATA Show with innovative retail software for four years in a row

Iselin, N.J. (Jan. 6, 2025)– Celerant Technology, a preferred retail software provider for the Archery Trade Association™ (ATA), will sponsor and exhibit at ATA 2025, the archery and bow hunting industry's largest trade show. The expo takes place January 8-10 at the Indiana Convention Center in Indianapolis, IN.

The ATA will operate its pop-up shop at the expo using Celerant Technology's Cumulus Retail point of sale software on mobile tablets and payment devices for the fourth consecutive year.

A collaboration with STAR Micronic’s mPOP hybrid POS hardware solution, which includes a built-in cash drawer and receipt printer, combined with WorldPay from FIS’s Link/2500 credit card terminals and payment processing through their integrated payment terminals.

“Celerant continues to celebrate and continually elevate the small, independent archery retailers,” stated Michele Salerno, Chief Growth Officer of Celerant. “By developing new retail technologies that can offer a competitive edge, small and medium archery, outdoor sports, and hunting businesses can build their strategies to be successful. In today’s retail landscape, a solid understanding of digital marketing and eCommerce is necessary. Celerant is always eager to help them grow their businesses and competitive advantages.”

In addition to the ATA Show store, Celerant will exhibit its point of sale, range management, and eCommerce software at booth #1167. With modern retail technology, Archery dealers can learn to manage their business more efficiently and save time. Dealers can serve customers better by adding new sales channels, such as eCommerce and mobile apps. Dealers can also increase sales by integrating with distributors, like Kinsey’s, to help automate the ordering process and sell more in-store and online products without stocking merchandise.

Celerant will also be presenting an educational seminar at the 2025 ATA Show. Senior Sales Executive Scott Cooper and Senior Software Engineer Mike Ruff will be presenting at The Coffee Talk session, ‘Using Data for Smart Business Decision.’ This session will take place January 8th at 12-noon. It is free to attend.

ATA 2025 Show Special:

Celerant is offering one-month FREE Saas, FREE distributor integrations, and FREE credit card devices at the ATA Show. Learn more at www.celerant.com/atashow or visit booth #1167 – January 8-10 at the Indiana Convention Center.

About Archery Trade Association
The ATA is the organization for manufacturers, retailers, distributors, sales representatives and others working in the archery and bowhunting industry. Since 1953, the ATA has been the driving force in defending, educating, and lobbying for the greater good of the industry and sport. We preserve and promote archery and bowhunting’s rich heritage to ensure active consumer participation and successful manufacturing and retailing for generations to come. For more information, please visit www.archerytrade.org.

About Celerant Technology
Celerant has supported the archery and outdoor sports industries since 1999 with innovative retail software, enabling dealers to expand their business in-store and online. As a preferred software provider for the ATA, NSSF, NRA and NASGW, Celerant provides point of sale, eCommerce, distributor integrations, A&D/e4473, range and membership management, marketplace integrations, and more. For more information, visit www.celerant.com/firearms.