SANFORD, Mich. - Hatch Marketing Group, a new marketing and advertising agency focusing solely on the outdoor industry, has announced that Mike Wiseman has joined the company as vice president of marketing, effective immediately.
In this position, Wiseman will be responsible for developing and maintaining excellent partner relationships through the delivery of superior insights and products, serving as strategic liaison with Hatch partners on brand and business issues, overseeing all account teams, as well as management and coordination of projects among partnered companies. Additionally, he will be responsible for new business creation.
"I am extremely excited about becoming an integral part of an amazingly creative and talented team," said Wiseman. "We are very blessed to have this opportunity, and we have some great new looks coming out for our clients in 2013."
With more than 11 years of experience in the outdoor industry, Wiseman most recently held the position of merchandising manager for Scent-Lok Technologies. He holds a Bachelor of Business Administration degree from the University of Michigan, where he studied marketing and economics.
About Hatch Marketing Group
Headquartered in Sanford, Mich., Hatch Marketing Group offers a full platform of advertising and marketing services that cater to the specific branding needs of each partner. Some of the services that it offers include strategic brand positioning, product segments, brand management, creative positioning and development, and market awareness. The Hatch Marketing Group has strategically partnered with Rusted Rooster media, a nationally recognized production company and one of the best production studios in the outdoor industry, providing a successful creative platform to the team. The Hatch Marketing Group's current brands include Rage Broadheads, Muzzy Outdoors, Nockturnal Lighted Nocks, Rack One, Strother Archery and Buck Knives. For more information on Hatch Marketing Group, contact Mike Wiseman at 810-691-2154, or e-mail mikew@hatchmarketinggroup.com.
