Field & Stream TV today announced a new partnership supporting St. Jude Children's Research Hospital. Field & Stream will promote the Music Gives to St. Jude Kids program on air, and the two organizations will work together to create outdoor and music experiences for St. Jude patients and their families.
St. Jude was founded by entertainment legend Danny Thomas and is known for treating children without billing their families. The hospital also shares discoveries and resources with doctors and researchers everywhere so more children can benefit from its work. St. Jude relies heavily on donations to fund its treatment and research efforts for childhood cancer and other life-threatening pediatric diseases.
Thomas' grandson, Jason Thomas Gordon, founded Music Gives, inspired by his grandfather's belief that no child should die in the dawn of life. The program gives bands and fans a way to connect their passion for music to the mission of St. Jude by hosting and participating in radiothons, spreading awareness on social media and showcasing their Music Gives shirts to their communities.
Under the new partnership, Field & Stream TV will run daily awareness and donation spots across the network and in its weekly broadcast packages. The network is also collaborating with the Music Gives team to plan outdoor adventures and music showcases built specifically for St. Jude patients and their families.
"Music has always brought people together for something bigger than themselves, and so does the great outdoors. This partnership lets us reach new friends who care about protecting the wild places they love, and the wild innocence of the kids around the world who benefit from the research and treatments being developed at St. Jude." - Jason Thomas Gordon, Founder, Music Gives to St. Jude Kids
"Our viewers know what it means to pass something down, whether it's a love of the outdoors or a favorite trail. This partnership gives us a chance to pass along something even bigger: the chance for these kids to grow up and have outdoor adventures of their own." - Nick Rhodes, CEO, Field & Stream TV
About Field & Stream TV:
Field & Stream TV is committed to inspiring Americans to spend more time in the outdoors. Designed as a leading authority in outdoor sports and recreation, the platform delivers engaging content across Broadcast TV, FAST, and streaming distribution, as well as the robust online Outdoor America direct-to-consumer storefront featuring more than 800 brands and 50,000 products. Field & Stream connects audiences with relevant, local content that encourages participation in public lands and waterways across the country.