Irving, TX — The books are closed on Q2, and the story hasn't changed: no one in outdoor media puts up numbers like Field & Stream TV. Quarter after quarter, the network keeps proving out its core promise — a broadcast footprint big enough, and predictable enough, for endemic brands to build a real national media plan around.
That predictability is the whole pitch. Sponsors don't just get eyeballs — they get a guaranteed, single-run audience they can plan against, budget against, and hold accountable, quarter over quarter.
"Our audience keeps showing up, and so do our partners' results," said Jamie Wilkinson, Executive Vice President. "Q2 is more proof that when a brand needs to reach hunters and anglers at real scale, this is where they turn."
Field & Stream TV reaches 90 million TV households through local broadcast stations each week. ComScore tracked the network across 66,896,498 rated households in Q2 and found an average single-airing episode reach of 151,450 households — numbers that keep the network out ahead of anything else airing in comparable outdoor time slots. Topping the charts this quarter was Linder's Angling Edge, which pulled 2,776,748 total households and averaged 213,596 per airing over its 13-episode run.
The rest of the Q2 lineup held its own, too:
- Spanish Fly — 2,316,879 total households over 13 episodes, averaging 178,221 per airing
- George Poveromo World of Saltwater Fishing — 1,516,940 total households over 13 episodes, averaging 116,687 per airing
- Raised Hunting — 1,264,851 total households over 13 episodes, averaging 97,296 per airing
And that's only what ComScore can see. Its panel captures a slice of the network's full broadcast footprint, so the real audience runs considerably higher — a reminder of why broadcast still outmuscles other channels when true national scale is the goal.
There's more reach that never even hits the ComScore ledger. Weekly carriage on Regional Sports Networks (RSNs) puts Field & Stream TV programming in front of 20 million additional households, at no extra charge to charter sponsors — pure upside layered on top of the broadcast count.
It's also a buying audience. Field & Stream TV's programming is built for viewers who are actively shopping for gear, apparel, tools, and accessories — concentrated in states like Georgia, Texas, Florida, Tennessee, and North Carolina, where outdoor recreation runs deep.
As 2026 continues, Field & Stream TV is staying the partner brands count on to grow their national presence with outdoor consumers. As a result, sponsors still get the flexibility that makes this easy to plan around with quarterly or annual packages, bonus inventory on the FAST channel, and added reach through the network's affiliated digital properties.
About Field & Stream TV: Field & Stream TV is committed to inspiring Americans to spend more time in the outdoors. Designed as a leading authority in outdoor sports and recreation, the platform delivers engaging content across Broadcast TV, FAST and streaming distribution, as well as the robust online Outdoor America direct-to-consumer storefront featuring more than 800 brands and 50,000 products. Field & Stream connects audiences with relevant, local content that encourages participation in public lands and waterways across the country.