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EUGENE, OR – Jan. 8, 2025– Building upon the unprecedented success of the Bowtech Honor, the new Bowtech Virtue emerges as a revolutionary leap forward in archery technology and design. Built upon the AeroMag riser, this ultralight bow is machined with precision from a magnesium alloy for an unparalleled strength-to-weight ratio. The Virtue is the lightest bow in its class and a definitive statement of innovation and performance.
At the core of this new release is the advanced magnesium alloy enriched with rare earth elements, celebrated for its aerospace-grade properties. This material allows for a massive reduction in total weight without sacrificing the structural integrity of the riser or compromising noise or post-shot feel. The riser’s design, combined with the material’s unique stiffness and lightness, delivers a dead-silent shot and a well-balanced hold, completely uncharacteristic of ultralight bows. Additionally, the bow utilizes titanium fasteners to increase overall durability and further reduce weight.
The Virtue will continue Bowtech’s leadership position in tuneability with the patented DeadLock, TimeLock and GripLock technologies. It will also feature the 2nd Generation CenterMass sight system as well as the IMS dovetail rest mounting option.
“The Virtue is a direct response to the archery community’s enthusiasm for the limited release Honor’s superior strength, lightweight properties, and unrivaled vibration dampening,” said Todd Snader, Brand Manager at Bowtech. "Additionally, by integrating our proprietary technologies, such as DeadLock, TimeLock, and GripLock into the Virtue, Bowtech upholds its status as the pioneer in tunability, enabling archers to experience unmatched precision and adaptability, even in the field.”
The Virtue will be available through Bowtech’s network of authorized dealers in five Cerakote colors, including the new Tac Bluecolorway. For more details about Virtue and other Bowtech products, please visit https://bowtecharchery.com/.
About Bowtech:
Founded in 1999, Bowtech Archery designs and manufactures the world's finest compound bows and archery equipment. Bowtech’s mission is to provide the most technologically advanced bows to archers of all skill levels, enhancing their shooting experience through precision and innovation. Known for their dedication to quality and performance, Bowtech's products feature industry-leading technologies such as DeadLock, TimeLock, and CenterMass. The company is based in Eugene, Oregon, and is part of the Pure Archery Group, which also includes brands like Diamond Archery, Excalibur Crossbow, and Black Gold Sights. For more information, visit bowtecharchery.com.
About Idea Ranch
Idea Ranch is a full-service advertising, public relations, and consumer insights firm headquartered in Tulsa, Oklahoma, with offices in Wichita, Kansas, and Durango, Colorado. The firm has a diversified list of clients across the country and is an industry-leading marketing-communications company building brands in the outdoor recreation, passion sports, and farm & ranch sectors. For more information, please visit www.idearanch.com.
Media Contact:
Colt Fetters
Idea Ranch
970.759.0905