by Jeff Poole / Archery Trade Association

In a few short weeks, the archery world will turn its attention to Indianapolis for the 2025 ATA Show, Jan. 8-10. Archery retailers from all over the country and many parts of the world will converge on Indianapolis for the world’s largest archery-only trade show. While there, they’ll discover hundreds of new products being unveiled for the very first time by over 500 archery and hunting product exhibitors.

Most retailers will take advantage of the First Night’s On Us promotion by booking a room through Visit Indy, ATA’s guaranteed lowest rate housing provider on ATAShow.com. To take advantage of this promotion, book your room before the December 20 deadline. Receiving $150 off your first night’s stay is a great way to start the show!

Another great way to kick off the show is to attend the New Product Unveiling and Happy Hour on Tuesday, Jan. 7 at 4:00 p.m. Attendees and exhibitors are invited to grab a beer, listen to music and network during the unveiling of hundreds of new products.

Each show day will start with morning seminars, led by some of the best experts in the business. When the show floor opens at 8:30 a.m., exhibitors will be ready with their full line of products, new product promotions and show-only specials. Retailers will be armed with Big Buck Tags and Super Deal Gift Cards, offering incredible savings and enough value to cover the cost of their trip to the show.

As the first day of the show draws to an end, the evening will come alive with ATA’s Industry Celebration. Enjoy free dinner and drinks, celebrate product and service awards and recap the highlights of 2024 with a special Year in Review video, all before Tyler Farr takes the stage for an unforgettable country music performance.

There’s plenty more happening at the show – from ATA Certified Bow Technician practicals to USA Archery coaching certifications, and plenty of media coverage and networking opportunities. Plus, check out the co-located Archery & Bowhunting Summit!

Some say it’s like a family reunion, others call it a big celebration of archery, and all agree that it’s an environment like no other in the world of archery and bowhunting. If you haven’t registered to attend, it’s not too late. Visit ATASHOW.com to learn more, book your hotel rooms and register—and we’ll see you in Indy for the start of a great 2025.

Jeffrey Poole
President & CEO
Archery Trade Association