Jeff Poole
President & CEO 
Archery Trade Association​​​​​​​

The ATA Show is the one event of the year that brings the archery industry together. The industry is large enough to make the ATA Show the largest archery-only trade show in the world, yet small enough to hear it referred to as a family reunion.

As the first show of the year, the 2025 ATA Show will provide an opportunity for face-to-face meetings and relationship building that has always been part of the fabric of this industry. We’ve learned over the past few years that the passion of the archery industry cannot be conveyed on a Zoom call.

Retailers will have the opportunity to see manufacturers’ full product lines and larger items that their reps can’t bring to their stores. The 2025 ATA Show will also provide an opportunity to see new products, meet company leaders, get special show pricing and stay informed on the latest products and innovations, while networking and attending educational sessions.

This year, we are lightening the load for retailers with our First Night’s on Us promotion that will cover the cost of one hotel night, up to $150, provided retailers stay at one of the official show hotels and book their rooms through Visit Indy, the official housing provider.

Exhibitors and retailers will also benefit from the new Super Deal Gift Card. This one-time-use gift card may be used on any participating exhibitor’s Super Deal offer only available at the show. To help exhibitors offer a truly one-time only super deal, the ATA will reimburse exhibitors $150 for every Super Deal Gift Card collected.

And where else will manufacturers have the opportunity to be in front of 700 retailer companies over three days? Manufacturers know nobody can sell or demonstrate their products better than they can, and the best way to do that is in person.

Writing orders has always been an important part of trade shows, but the modern trade show has evolved to be so much more. In addition to launching new product, it’s an opportunity for exhibitors to meet face-to-face with customers, sales reps., media, OEM’s and industry contacts, while reinforcing their network, checking up on the competition and keeping up on what’s being talked about – the “buzz.”

But most of all, it’s about the interaction and the experience, solidifying brand loyalty and the opportunity to motivate dealers to sell, sell, sell.

For all of us, it’s a chance to celebrate archery at the largest archery-only trade show in the world.

The 2025 ATA Show will be held at the Indiana Convention Center, January 8-10. We hope to see you there.

To learn more and register, visit ATAShow.com.