Federal Ammunition has begun shipping its America 250th commemorative ammunition line, featuring limited-edition loads across American Eagle, Top Gun, and Champion product families. The special packaging honors the country's 250th anniversary while delivering reliable accuracy and performance across rifle, handgun, rimfire, and shotshell categories.
German Precision Optics (GPO USA) now includes a premium custom-fitted Cordura stay-on zip case at no additional charge with all PASSION APO spotting scopes, including the 16-48Ă—65 APO and 20-60Ă—85 APO models, providing rugged protection for field use.
Ranew's Outdoor Equipment offers the Firminator lineup of food plot implements for turkey hunting, including the G3, RT, and ATV models. Each features an Accurate Seeding System for efficient planting of various crops like wheat, rye, oats, and clover, with easy adjustments for different terrain conditions.
FirstSpear launched its Vanguard Program, a strategic initiative pairing operational experts with engineering teams for equipment validation. Former Marine Raider Prime Hall was named lead maritime Vanguard to demonstrate the AAC Frog Kit and Adaptive Cummerbund's capabilities for elite military and law enforcement operations.
NSSF, The Firearm Industry Trade Association, announced the relaunch of its improved Where To Shoot mobile app, helping shooters find ranges across the United States. The redesigned app features location-based search, indoor/outdoor filters, and training opportunities, available free on iPhone, iPad, and Android devices.
FALCO® Holsters announces refinements to its Timeless Series pancake-style leather holsters, featuring reinforced leather backing for improved rigidity and stability. The updated design maintains full compatibility with modern optics-equipped handguns and is available at no additional cost for both IWB and OWB carry options.
B&P USA announced the launch of its redesigned website at baschieri-pellagriusa.com, marking the manufacturer's return to direct online engagement. The new platform allows shooters to browse B&P's ammunition lineup, access product specifications, and purchase securely while continuing to support retail partners.
Barnett introduces the Hyper Raptor GTX™ crossbow, launching 20" HyperFlite™ arrows at 425 FPS with advanced features including the Halo System, TriggerTech™ Frictionless Release Technology, and Rope Hold™ Roller Ball technology. Each package includes premium optics options, arrows, and accessories for immediate field readiness.
Chestnut Hill Outdoors announced a significant 2026 expansion of online offerings including larger inventories, new bulk palletized purchasing options, and expanded Peach and Plum selections. The company introduced market-focused categories and a Southern Fruit landing page to help customers find trees suited for their specific goals.
Browning Trail Cameras introduces the Spec Ops Elite HP5 Ultra, an advanced SD-card trail camera featuring exceptional daytime and nighttime performance with no-glow infrared flash, HD video, and a 2-inch full-color viewing screen for field verification and setup.
Zanders, a national distributor based in Sparta, Illinois, announced it is now stocking Akkar shotguns, expanding its shotgun lineup for dealers nationwide. President and COO Danny Siegler highlighted Akkar's reputation for reliability and competitive pricing, while Akkar USA VP of Sales Sherri Goodwin praised Zanders' distribution expertise and dealer relationships.
Browning Trail Cameras introduces the Recon Force Elite HP5 Ultra, a premium trail camera featuring true-to-life daytime and nighttime clarity, low-glow infrared flash, fast trigger speed, and a 2-inch full-color viewing screen for wildlife monitoring and land management.
Wildlife Research Center® has launched a new 9 FL OZ squirt top bottle of Ultimate Bear Lure®, featuring an intense burning sweet aroma formula that works effectively in wet conditions. The product is available at authorized retailers for $25.99 MSRP.
Federal Ammunition is expanding its 6mm ARC cartridge lineup with three new offerings: American Eagle TMJ 110-grain, Fusion Tipped 110-grain, and Gold Medal Berger BT Target 108-grain. These loads are designed for competitive shooters, hunters, and target shooters using the AR-15 platform.
Ani-Logics Outdoors launches four new deer products: CRUSH Concoction, Camo CRUSH, Ani-Shield Base Mix, and Mass Maker. These offerings combine deer attraction with nutritional support, featuring protein-based formulas, immune support through Ani-Shield TX4, and minerals designed to enhance herd health and antler growth.
Browning Trail Cameras introduces the Security Tree Strap, a 6-foot mounting solution featuring heavy-duty nylon webbing and reinforced steel cables designed to securely mount trail cameras in any environment with tamper-resistant protection and field-ready convenience.
Browning Trail Cameras introduces its 2026 Cellular Trail Camera Security Box, an all-steel enclosure designed to protect cellular trail cameras from harsh weather, tampering, and theft. The security box is compatible with select Browning models including the Defender Vision Pro Livestream, Defender Vision Pro HD AI, Defender Pro Scout Max HD AI, and Defender Pro Scout Max HD-DV.
Browning Trail Cameras introduces the Defender Vision Pro LSF, a 2026 livestream cellular trail camera offering real-time awareness through instant motion alerts and on-demand live viewing via the Strike Force Wireless app. The camera features 46MP photos, 1080p Full HD video, selectable infrared illumination, and flexible month-to-month cellular plans with AT&T and Verizon coverage.
CCI Ammunition announces its all-new Hunter Series rimfire ammunition for 2026, designed specifically for small game hunters with flat-nose bullets in standard and subsonic velocities. The products will be displayed at the 2026 SHOT Show in Las Vegas and shipped to dealers soon.
Code Blue® Scents launches four new hunting products: Refuge™ All-Season Spray, Code Red® Doe Estrous, Soak-A-Rope™, and Rope Dope™. These advanced scent technology products are designed to give whitetail hunters an edge throughout the season.