NSSF has named 2TON as its first official Affinity Partner, providing NSSF's 10,000+ members with specialized branding, marketing, and digital development services. 2TON will be listed in the NSSF member portal and collaborate with the association to provide marketing education and resources for firearm industry businesses.
Burris Optics announces continued support of the Rocky Mountain Heroes Foundation, a Colorado-based 501(c)(3) that helps U.S. military veterans and their families reintegrate through hunting and fishing experiences. Founded by Brian L. "Sol" Soliday, the organization equips participants with reliable firearms and optics, with Burris serving as its first strategic partner.
Guidefitter announced an expanded partnership with Rocky Brands, Inc., adding The Original Muck Boot Company and XTRATUF to its platform alongside Rocky Boots. The partnership provides direct access to over 194,000 verified outdoor professionals including guides, outfitters, and law enforcement.
SHIELD Sights, a pioneer of compact red dot optics, announced new distribution partnerships with Sports South and Zanders Sporting Goods, expanding availability of their micro red dot optics through established dealer networks alongside their longstanding partner RSR Group.
CZ announced a partnership with Ace Virtual Shooting (AceVR) to introduce a virtual reality controller modeled after the CZ Shadow 2 pistol. The controller replicates the feel and handling of the competition pistol for immersive digital training. CZ and AceVR will showcase the innovation at the 2026 NRA Annual Meetings & Exhibits with prizes including an AceVR controller and CZ Shadow 2 pistol.
The Boone and Crockett Club has partnered with the University of Wyoming to establish a Working Lands Wildlife Conservation Professorship in the College of Agriculture, Life Sciences and Natural Resources. The program will focus on wildlife habitat conservation, ranch management, and wildlife disease research, including chronic wasting disease, while supporting Wyoming's ranching communities and big game populations.
The United States Practical Shooting Association (USPSA) and Steel Challenge Shooting Association (SCSA) have become official partners of NSSF's First Shots program, an introductory target-shooting initiative. The partnership will offer First Shots Intro to Steel Challenge experiences at participating clubs, providing safe introductions to competition shooting for new participants.
Kinsey's, a leading outdoor and shooting sports distributor, announced a partnership with Hodgdon Powder Company to distribute smokeless powder, with shipments beginning in Q2 2026. The expansion strengthens Kinsey's reloading category and provides independent retailers access to the industry-leading brand.
FirstSpear has entered a ten-year exclusive licensing agreement with Recon K9 LLC to assume sales, marketing, manufacturing, and distribution of Recon K9's tactical gear for military and law enforcement working dogs. Recon K9 founder Jason Watson will join FirstSpear to continue driving the brand's vision and product development.
Otis Technology announced a private label partnership with Bud's Gun Shop featuring a specially branded line of gun cleaning kits by Shooter's Choice. The collaboration offers caliber-specific cleaning kits designed for everyday firearm maintenance, available through Bud's Gun Shop's online catalog.
International Wildlife CrimeStoppers and Whitetails Unlimited announced a strategic partnership to combat poaching through advanced technology, community outreach, and enforcement support. The collaboration aims to protect whitetail deer populations across North America using specialized equipment and training for law enforcement agencies.
Ralph and Vicki Cianciarulo of The Choice TV show and Content King Media are expanding their partnership with SPYPOINT. Their next generation, RJ and Aubrey Cianciarulo, are taking on larger roles in the company and television program, bringing fresh creativity while honoring the family's decades-long legacy in outdoor content.
Ralph and Vicki Cianciarulo of The Choice and Content King Media announce the expansion of their 30-year partnership with Easton. Their children RJ and Aubrey Cianciarulo are stepping into larger roles as the family-led company continues delivering impactful bowhunting content.
Celerant Technology announced a strategic integration with Armslist.com enabling FFL dealers to list inventory directly from their Celerant point-of-sale system. The integration automates inventory syncing and order management, allowing dealers to reach Armslist's network of local buyers without manual data entry.
Guidefitter announced a strategic partnership with Taurus Holdings, welcoming the Georgia-based manufacturer and its portfolio including Rossi and Heritage to its network of verified outdoor professionals. The collaboration aims to connect these firearms brands with authentic ambassadors in the outdoor community, with all three brands launching on Guidefitter in early Q1 2026.
G5 Outdoors and Prime Archery are proud to announce the continued partnership with Sam Soholt. Sam, founder of Public Land Tee’s, and G5 and Prime have been working together for nine years now.
G5 Outdoors and Prime Archery are proud to announce the continued partnership with Sam Soholt. Sam, founder of Public Land Tee’s, and G5 and Prime have been working together for nine years now.
Custom Bow Equipment (CBE) announces a new partnership with Bone Collector. This collaboration promises to bring innovative advancements to the archery community, blending the expertise of both brands to deliver superior products for hunters and tournament shooters alike.
Nose Jammer announces the company is continuing its partnership with Heartland Bowhunter for another season of the popular show. Airing on the Outdoor Channel, Heartland Bowhunters features a group of sportsmen who pursue a variety of game throughout the Midwest.
G5 Outdoors and Prime Archery are proud to announce the continued partnership with Joe Eppele, who has been representing both brands for five years.