Primary Arms Optics launched the PLx Compact 1.5-12x36 FFP RDB Rifle Scope, featuring Japanese ED glass, Red Dot Bright® diffractive reticle technology, and two ACSS® reticle options. The scope offers 1.5-12x magnification on a compact 30mm chassis and is available for $1,999.99.
TUO announces the Kinetic Merino 150 Hoodie and TUO Logo Sun Hoodie, expanding its technical apparel line for off-season scouting and summer trekking. The Kinetic Merino 150 features 18.5-micron wool for comfort and durability, while the TUO Logo Sun Hoodie offers UPF 50 protection with moisture-wicking synthetic fabric.
Flambeau introduces the Super Half Satchel Soft Bait Organizer 4510 with Zerust technology, featuring rugged thermoplastic construction and patented anti-corrosion dividers that provide up to five years of protection in marine environments. The organizer combines practical storage with translucent design for quick identification and is proudly made in the U.S.A.
Beretta unveils the Beretta Titan, a one-off modern sporting rifle celebrating the company's 500-year anniversary. Chambered in 6.5 Grendel and featuring innovative materials including titanium, magnesium, and carbon fiber, the Titan represents groundbreaking engineering from Fabbrica d'Armi Pietro Beretta S.p.A., paired with a premium Steiner optic.
Walker's has launched the Razor Junior Muffs, youth-sized hearing protection designed for younger shooters. The muffs feature dual Hi-Gain microphones, HD speakers, sound-activated compression, and a 23dB Noise Reduction Rating, now available online and through select retailers nationwide.
Liberty Safe, America's #1 safe manufacturer, unveiled the Presidential Signature, an ultra-premium safe featuring Pro-Flex™ modular shelving for customizable organization. The safe combines robust steel construction with advanced locking mechanisms, premium interior finishes, and luxury design elements including high-gloss color options and a 5-spoke ship's wheel handle.
XS Sights now offers fiber optic sights and optic plates for the HK VP9 pistol, featuring USA-made steel construction with advanced fiber optic technology for exceptional daylight brightness. The products include interchangeable fiber optic inserts and CNC-machined optic plates compatible with ACRO and RMR footprint optics.
WOOX, an Italian-American gunstock manufacturer based in Hickory, NC, has launched the Bravado "Grey Laminate" line of stocks designed for Henry and Marlin lever-action rifles. The precision-engineered stocks feature grey and black laminate construction with adjustable cheek risers and M-LOK compatibility, priced from $329 to $549.
Blocker Outdoors® introduces the Shield Drencher Jacket and Pant, engineered for spring turkey hunting with RainBlocker® waterproof membrane and S3® anti-microbial treatment. Marketing Director Steve Allie highlights the gear's silent brushed poly tricot exterior and affordable pricing at $99.99 each.
Muddy Outdoors announced the upcoming release of its new women's DV8 and TRX hunting apparel systems, designed specifically for female hunters with tailored articulation, strategic insulation mapping, and advanced camouflage patterns. Brand Manager Jason Mackay emphasized the gear's purpose-built features for women's biomechanics and mobility. The collections will be available this summer.
Barnett Crossbows introduces the Recruit XP, a budget-friendly crossbow designed for beginner hunters and youth. Featuring the TriggerTech trigger system, 350 feet per second speed, and an easy rope-cocking mechanism, the Recruit XP delivers reliable performance with essential safety features at an accessible price point.
Thompson/Center Arms announced the ENCORE PROHUNTER™ FIRESTICK™ .50 Caliber Muzzleloader, combining the proven ENCORE break-open platform with Federal FireStick™ Ignition System technology. The rifle features encapsulated powder charges for consistent performance, interchangeable barrels, and a patented Swing Hammer™ design, with an MSRP of $1,150.
Springfield Armory® introduced the Model 2020® Heatseeker .308 Pistol, featuring a compact 12" barrel and 22.5" overall length with bolt-action precision and AR-style modularity. The pistol includes a Sharps Bros 1913 Heatseeker Chassis, TriggerTech trigger, and SA Radial Brake, with an MSRP of $1,999.
Bear OPS introduces the AC-1800, an Alabama-made automatic pocketknife featuring a Sandvik CPM-S35VN blade, black aluminum handle, and automatic action deployment. The tactical knife is proudly manufactured in the USA by Bear & Son Cutlery with an MSRP of $225.99.
TUO, a Nexus Outdoors brand, announces the Folcrum Hoodie launching summer 2026. The 249g hoodie features Polygiene StayFresh™ and OdorCrunch™ odor-control technologies, grid-fleece lining, ergonomic hood with built-in facemask, and dual pockets at MSRP $179.99.
Real Avid introduces purpose-built maintenance tools for Short Barrel Rifles, including the Armorer's Master Kit - AR15, Master Gun Vise, and new Prime-223™ Cleaning Kit designed for .223/5.56 rifles. The company also offers the Smart Mat - AR15 and AR15 Brush Combo™ to support SBR owners' maintenance needs.
Springfield Armory announced the launch of the 1911 Garrison Target in .45 ACP and 9mm, featuring fully adjustable rear sights, forged steel construction, and match-grade barrels. Both models are priced at $899 MSRP and designed for competition-minded shooters seeking classic 1911 design with modern accuracy features.
COAST Products launched the WPH10R, a versatile headlamp delivering 1,000 lumens with IP67 waterproofing. The compact light functions as a headlamp, clip light, hat light, and magnetic work light, featuring a red beam mode for night vision preservation and available at coastportland.com for $39.99.
TrueTimber announces its Shadowbark camo pattern is now available on turkey hunting apparel and gear at Bass Pro Shops, Cabela's, and Mack's Prairie Wings, with select products from Banded also featuring the pattern. Designed to replicate mature oak bark with deep browns and grays, Shadowbark provides hunters with superior concealment in timber and heavy cover.
Sightron announces the new "Snap Focus" S6 10-60x56 ED MOA Field Target riflescopes with innovative parallax adjustment technology reducing parallax from 320° to 270°. Featuring 15 Japanese optical-grade glass lenses and Zact-7 Revcoat Plus multi-coating, these premium scopes are designed for airgun, small caliber field target, and benchrest shooters.