Mission First Tactical unveiled the MFT Ultra Low Ride IWB Holster, featuring a 1.5" lower ride position for enhanced concealment and comfort for larger-framed individuals. The ambidextrous holster includes adjustable retention with audio click confirmation and is available in multiple configurations with an MSRP of $59.99.
NEXTORCH North America announces NEXTORCH Ultra-Thin Tactical Gloves featuring seamless fingertip construction, CORDURA® fabric, dual-layer palm protection, and ten-finger touchscreen compatibility. Designed for tactical training, patrol duty, and outdoor activities, these gloves are priced at $44.99 and available through a 30-day free evaluation program for law enforcement and military agencies.
Ol'Man Outdoors launches two new quad pod models: the BaseCamp 7' Quad Pod (OT-702) and Fortress Deluxe 12' Quad Pod (OT-703). Both feature 5'x5' platforms, padded shooting rails, heavy-duty 300D fabric, and Realtree APX camo for hunters seeking stable, spacious elevated hunting platforms.
Ol'Man Outdoors introduces two steel hang-on treestands: the lightweight Eagle Eye (OT-501) at 17 pounds for mobile hunters, and the feature-rich Top Dog Deluxe (OT-504) with padded armrests and oversized platform for all-day comfort. Both stands feature heavy-duty steel frames and quiet construction designed for strategic hunting placement.
Knight & Hale Game Calls announces its newest deer call lineup featuring the EZ-Grunter, EZ-Grunter Xtreme, Death Chamber, and Ultimate Rattle Bag. Each call is engineered to deliver authentic realism and versatility for hunters seeking to attract deer throughout the season.
Holosun introduces the ARO-EVO DUAL, a hybrid aiming system combining an open reflex sight with integrated visible and infrared lasers for carbines and compact rifles. The compact optic features a 2 MOA dot and 65 MOA circle-dot reticle, Shake Awake technology, and CR123A battery power for day and night shooting applications.
CCI Ammunition announces its new Hunter Series rimfire ammunition for 2026, designed for small game hunters with flat-nose bullets in standard and subsonic velocities. The line features CCI's high-quality primers, propellants, and brass for consistent performance. Products will be displayed at the 2026 SHOT Show in Las Vegas.
Buck Knives wants all knife owners to have a knife in their hands that meets their needs--and personal preferences. That's a top reason the Post Falls, Idaho manufacturer provides the option of ordering a one-of-a-kind knife directly from the Buck Knives Custom Knife Shop. Ten Buck knife models can be customized to your preference, with selections ranging from steel to handle materials.
Moultrie has teamed up with First Lite to offer the popular Edge 2 series cell cameras in Specter™ Camo. This partnership merges the bold essence of Moultrie and MeatEater (owners of First Lite) into a camera that equips hunters with the critical intel they need to succeed in the field.
Mammoth offers outdoor enthusiasts its popular Cruiser line of hard-sided coolers in Mossy Oak Terra, one of the most unique camo patterns ever created. The coolers feature a double-walled rotomolded construction and a built-in stainless steel hinge system for long-lasting performance.
Featuring a wooden barrel that creates a more tone compared to plastic calls, everything from soft, mellow sounds to loud, aggressive grunts to buck growls, the Traffic Jam produces incredibly realistic calls sure to fool even the wariest bucks.
Millennium Treestands® delivers the Q180 Buck Hut, a game-changing solution for deer hunters seeking a hassle-free and high-quality elevated shooting house. This ready-to-deploy hunting blind combines innovative features, top-notch quality, and exceptional value.
Dead Ringer is excited to announce the debut of its new Great White broadhead. The hybrid design cuts on contact for a 1-inch entrance wound and a devastating 2.5-inch exit wound. The Great White is designed for optimal performance on both vertical bows and crossbows up to 600 fps.
Wildlife Research Center® introduces the New Active-Branch® Licking Branch Scent spray to help stimulate serious deer activity at your favorite hunting spot. The Active-Branch® Licking Branch Scent spray attracts and stimulates activity at licking/interaction branches and rub sites. Use it at natural sites or create your own mock licking/interaction branches and rub sites.
The Incinerator is built with a 3.5-inch S35V USA manufactured steel, black stone washed coated blade with a hollow grind and a contoured two-part G10 handle. Like all Telum Tactical knives, it’s backed by a lifetime warranty.
Barnett® introduces the new Demun™ Break-action Compact Crossbow Series. The series features three models: the Demun Tri Strike™, Demun Accu Strike™, and the Demun Accu Strike PRO™. The Demun series is characterized by its compact and lightweight design, making it an ideal choice for enthusiasts seeking power and convenience.
BIGshot Archery announces its exclusive partnership with QuivAR. By leveraging QuivAR’s A.I. and Augmented Reality software engines via a simple phone app, the new Bigshot Archery X-RAY Series 3D targets will provide shooters with an unprecedented 360-degree view of an animal’s internal organs.
Realtree announces a new collaboration with Dude Wipes. This partnership introduces Dude Wipes in exclusive Realtree Advantage Classic camo packaging, available exclusively on Amazon.
Millennium Treestands® unveils its latest breakthrough – the Buck Hut Magnum. This water-resistant soft shell hut, designed for the modern hunter, is a testament to the unparalleled durability, versatility, and comfort in the field.
TAC Vanes announces the addition of the Altra .166 Centrum Premier Shaft to its highly popular LRP System. This patented system offers the ultimate precision for hunting, boasting the best-of-the-best parts and precision tuning from tip to tail.