ALPS OutdoorZ introduces two new pieces to its Evolution Merino Wool series: the 150 Hoodie and 250 Bottoms. Both garments feature Woolmark-certified merino wool designed for superior breathability, moisture management, and odor elimination for outdoor adventures.
Whitewater Fishing introduced the upgraded TORQUE 7.4V Heated Vest, featuring a 7.4V platform with two additional lower-back heating elements, 80g Sorona® Aura insulation, and three adjustable heat settings. The vest is now officially in stock and shipping at an MSRP of $229.99.
Blocker Outdoors introduces its Shield Drencher Insulated Jacket and Bib in Realtree AB1 camouflage, featuring RainBlocker® waterproof membranes, thermal-mapped insulation, and S3® antimicrobial technology for late-season hunting. The new colorway joins existing options including Realtree APX and Mossy Oak patterns, with MSRPs of $119.99 each for jacket and bib.
NOMAD's Ambush collection features a camo button-down and pants designed for early whitetail season with 4-way stretch, laser perforated venting, and moisture-wicking technology. The lightweight, breathable gear provides comfort and mobility for hunters in challenging terrain and all-day stand sits.
Blocker Outdoors offers purpose-built youth hunting apparel in sizes YS through YX, featuring products like the Youth Fused Cotton Hoodie, Shield Series Commander Jacket, and Youth Drencher gear with RainBlocker® protection. Marketing Director Steve Allie emphasizes proper-fitting gear keeps young hunters comfortable and engaged during their first hunting experiences.
ScentLok introduces Silentude, a new hunting apparel line featuring ultra-quiet fabric engineered to minimize noise during deer hunts. The jacket, bib, and pant incorporate Carbon Alloy® odor control, Precip-X™ water resistance, and articulated design for mobility, with Marketing Director Steve Allie calling it "the quietest suit we've ever developed."
NOMAD Outdoor, a division of Marolina Outdoors, introduces the Mirage Camo Hoodie, a lightweight, breathable concealment layer designed for hot-weather hunting. Featuring a full mesh back panel, UPF 50+ protection, and quick-drying 100% polyester fabric, the hoodie provides hunters with enhanced mobility and comfort during early-season whitetail hunts.
ScentLok introduced the BE:1 Trek Heated Base Shirt, featuring Carbon Alloy® odor-adsorption technology and three heating pads powered by the new 7.7V Compact 5000mAh Power Bank. The shirt is designed to keep hunters comfortable in cold weather while maintaining scent control.
Muddy has launched two new camouflage layering systems, the DV8 and Timber Recon Xtreme (TRX), engineered exclusively for female hunters. Developed through extensive field testing with input from Muddy's field staff and pro-staff, these complete systems feature tailored fits and strategic design elements for women's movement and performance in the field.
Blocker Outdoors launches the Flyway Insulated Jacket and Bib, featuring RainBlocker® waterproof 10K/10K membranes and taped seams for waterfowl hunters. Both pieces offer 120 grams of insulation and are available in Mossy Oak Bottomland for $149.99 each.
ScentLok introduces its deepest camouflage lineup featuring Realtree XT-3, Realtree APX, Mossy Oak Terra Gila, Terra Outland, Original Treestand, Bottomland, and Country Roots patterns, designed by terrain and season rather than trend. Marketing Director Steve Allie emphasizes hunters no longer need to compromise on camo across different hunting environments.
TUO released the Folcrum Hoodie, a technical midlayer engineered for early-season hunting with a 249g check fleece, built-in facemask, and proprietary TUO Ryse Camo pattern. The hoodie features Polygiene StayFresh™ and OdorCrunch™ odor management, flatlock seams, and thumb loops for layering versatility across temperature swings.
TUO introduces the Kinetic Merino 150 Short Sleeve Crew, a lightweight baselayer featuring 86% 18.5 micron merino wool blended with nylon and spandex. Designed for warm-weather hunting, the shirt offers natural moisture-wicking, temperature regulation, and odor resistance with flatlock seams and raglan sleeves for comfort.
TUO introduced the Kinetic Merino 200 ÂĽ Zip Hoodie, a merino wool baselayer that integrates a hood and facemask into one piece. Marketing Director Steve Allie highlighted the quarter-zip design's unique combination of three gear functions. The 18.5-micron merino wool fabric provides temperature regulation, sun protection, and odor resistance at $159.99 MSRP.
ScentLok introduces the Saddle Hunter Pro Jacket and Pant, specialized apparel designed for saddle hunting with features including WindBrake® windproof membrane, polyester micro-tricot shell fabric, articulated knees, and strategically placed pockets for accessibility in the saddle.
ScentLok has launched its new Realtree XT-3 collection, combining the brand's scent-control technologies with Realtree's latest camouflage pattern. The versatile lineup spans flagship systems including Savanna Fuse, Ridge, and BE:1 collections, available at Academy, Sportsman's Warehouse, and Scentlok.com.
ScentLok has upgraded its Wind Brace Pro Jacket and Pant with a fully waterproof, breathable DryLok membrane and taped seams while maintaining the platform's lightweight warmth and scent-control technology. The new gear features Carbon Alloy and Silver Alloy technologies, 80g Thinsulate insulation, and is available in Realtree XT-3 pattern at $239.99 each.
In My Sundays, founded by Mallory Ervin, announced a limited-edition collaboration with Realtree featuring the brand's iconic APX and Legacy camouflage patterns. The collection includes women's pajama sets and sleep dress alongside men's loungewear, launching August 9, 2026 exclusively at InMySundays.com.
TUO's Solent Jacket and Pant are now shipping to dealers and available for online purchase. The three-layer polyester softshell features TUO's AeroGuard™ Windproof Membrane, quiet fabric, and innovative design elements like a removable hood and articulated construction for optimal hunting performance.
DSG Outerwear, founded by Wendy Gavinski, has launched the Ridge & Vale collection featuring women's apparel with faded Realtree Original and Advantage Classic camo patterns. The collection includes vintage-inspired pieces like hoodies, overalls, sweatpants, tees, and muscle tanks designed to blend outdoor heritage with everyday style and comfort.