Job Purpose:
The primary role of this position will be to curate, procure, write, edit, and produce product and industry content for online and offline publication. Online tasks will include optimization of content including marketable product descriptions, header descriptions, meta-tags and descriptions, keywords, and graphics and videos for 3Rivers Archery websites and social networks. Offline tasks will include optimization of content and layout for 3Rivers Archery catalogs and print advertisements.

This position will work with 3Rivers Archery marketing and corporate associates, industry writers, and third party vendors.

Special projects and duties as assigned.

Role and Responsibilities:
Procure, write, edit, and publish product titles, descriptions, meta data, keywords, etc. and upload to 3Rivers Archery website, with focus on content marketing and search engine optimization.
Perpetually optimize website and social content with focus on content marketing and search engine optimization.
Moderate posts to social media sites, including Industry Forums, Facebook, Pinterest, Google+, and other social networks.
Work with video production personnel to create, write, and edit scripts for how-to and social videos.
Select seasonal appropriate content for 3Rivers Archery's blog, and produce and publish accordingly.
Procure, write, and edit product descriptions for 3Rivers Archery catalog in Adobe InDesign with focus on content marketing.
Optimize design layout of 3Rivers Archery catalog in Adobe InDesign with focus on sales data.

Skills and Qualifications Requirements:
Enthusiast in outdoor activities including hunting and archery.
Experience in content marketing, SEO best practices, tools and techniques, such as Google Webmaster Tools.
Can use basic HTML programming and web design skills to enhance SEO.
Possess strong interpersonal and communication skills, verbal and written. Has experience in communicating effectively with all levels of internal and external associates.
Demonstrates through past experience good problem solving skills.
Well organized with an above average attention to detail and ability to multi-task.
Strong understanding of Associated Press Style.
Experienced in planning ahead with ability to prioritize content, as well as, good project follow-up skills.
Ability to balance competing priorities & impetuous deadlines.
Has a passionate marketing/merchandising vision.
Understands basic content platforms and social media platforms, such as WordPress, Facebook, Pinterest, Twitter, Tumblr, Reddit, Google+, and YouTube.

Education Desired:
Four-year degree in journalism, communications, public relations, marketing or equivalent work experience.

Contact:
Johnathan Karch
3Rivers Archery
Vice President of Sales and Marketing
Johnathan@3RiversArchery.com
Office: 260-587-1003
Fax: 888-329-9872