The National Rifle Association (NRA) magazine American Hunter has awarded Primos’ Double Bull SurroundView 360° hunting blind the Golden Bullseye Award for 2018 Gear of the Year.


The new Bear Kuma 30 Compound Bow in Realtree EDGE delivers the same incredible performance of the trusted Kuma family with less weight and smaller axle-to-axle to meet the demands of bow hunters.

With countless podiums across the globe, the proven Contour CS stabilizer system has had tremendous success in both compound and recurve competition venues since its 2015 introduction.


After 30 years in business, Drury Outdoors is saying “Thank You!” to their viewers in a way no one in the outdoor industry could have imagined…they’re giving away a farm.


According to the Boone and Crockett Club and the Pope and Young Club a whitetail buck taken during the 2018 Illinois archery season could be the largest hunter-taken non-typical whitetail on record.

The Montana Hunter Advancement Program (MHAP) is now accepting applications for our 2019 courses from qualified hunters. In 2018, the MHAP successfully graduated 25 certified hunters who were able to hunt on 13 ranches this past fall. Building from last year's success, we are offering three courses in 2019 in Billings, Bozeman and Missoula.


The Boone and Crockett Club today commended the efforts of acting Secretary of the Interior, David Bernhardt, to use previously appropriated funds to keep 38 National Wildlife Refuges open during the government shut down.


Celerant Technology, a leading provider of innovative retail software for the sporting goods and outdoor industry, today announced its partnership and integration with Kinsey’s, a leading, family-owned outdoor and archery distributor.

Swanson Russell has been selected as the agency-of-record for Badlands. The agency will provide comprehensive marketing services for the Utah-based company including content development, e-commerce solutions and overall brand strategy to emphasize its outdoor apparel, gear and backpacks.


The Boone and Crockett Club once again partnered with Robert Anderson to release Great Rams IV – the fourth installment of a series of books filled with stories of legendary sheep hunters and guides, photography and an in-depth look at the history of sheep conservation, hunting and sheep hunters.

On this episode of Talking Mule Deer, Jodi is at the Ranch at UCross talking about the Wyoming Women’s Antelope Hunt (WWAH). Her guests include the visionary behind the hunt retired state supreme court justice Marilyn Kite, Rebekah Smith Executive Director of the Wyoming Women’s Foundation which hosts the event, Abby Atol event marketer with SITKA Gear a sponsor of the event, and three of the women who participated in the hunt – Melissa McGarvin-O’Melia, Chelsea Johnson, and Rachael Esch.

Mossy Oak GO is now airing the latest episode of “The Obsessed,” featuring professional bass fisherman and Mossy Oak Fishing Team Leader, Kevin VanDam as he preps for deer hunting.

Outdoor Sportsman Group (OSG) has teamed up with Duality Filmworks and Voodoo Fishing Charters for a new series – The Voodoo Crew – that will premiere on Outdoor Channel in April 2019. The announcement was made today by Outdoor Sportsman Group President and CEO, Jim Liberatore.

SPRINGFIELD, Mo. – Tune in to this week’s Bass Pro Shops Outdoor World Radio show as host Rob Keck checks in on the Archery Trade Association show in Louisville, Kentucky, with Ev Tarrell, Vice President of Product Development and Sales for TrueTimber Camo.

Whether it’s making something go faster, thinking of the next prank or chasing the biggest fish in the creek, The MudbuMs know how to have fun. Viewers can watch all the action and fun with new episodes of The MudbuMs on Sundays at 9 p.m. ET on Sportsman Channel.


Industry leader, TenPoint Crossbow Technologies introduced its NEW Turbo M1 crossbow at the January 2019 Archery Trade Association Show. One of three new crossbows from TenPoint, the Turbo M1 features a radically narrow, 9-inch wide bow assembly and lightning fast speeds up to 380 feet-per-second at a price-point under $1,000.

G5® Outdoors— the leading manufacturer of premium archery equipment, is pleased to introduce the Striker V2 Broadhead, the next generation of the original Striker head which has performed for bowhunters at a high level for several years.

ALPS OutdoorZ continues providing innovative solutions for transporting hunting gear into the field. To meet the demands of the growing number of women hunters, ALPS OutdoorZ has developed a modular hunting daypack built to comfortably fit the female form. It is specifically designed to accommodate stand-hunting in either a ground blind or a tree stand

TenPoint Crossbow Technologies’ New 2019 Nitro XRT is unlike any crossbow ever produced. Unleashing speeds up to an industry first 470 feet-per-second and generating a jaw dropping 190 foot-pounds of power, the ultra-smooth Nitro XRT generates 25% flatter arrow trajectory, leading to precision down-range accuracy and devastating knock-down power.

Mossy Oak Nativ Living and American Heritage Textiles have partnered to bring the beauty of nature into the homes of those whose passion is the outdoors. With that goal in mind, American Heritage Textiles has created a bedding line created for those outdoorsmen. The bedding will be available in April 2019.

ALPS OutdoorZ, premiere manufacturer of extreme-duty hunting packs and gear for big-game hunters, has announced a strategic alignment with Bryson Industries and Hunter Safety System, manufacturer and distributor, respectively, of ElimiShield® Scent Control Technology. With this new partnership, all ALPS OutdoorZ Extreme hunting packs will feature ElimiShield® as part of the fabric composition to control odor even under the most challenging hunting conditions.

Crossbow leader TenPoint Crossbow Technologies unveiled its new Titan M1 model at the 2019 ATA Trade Show. A radical makeover of the all-time best-selling Titan model, the Titan M1 is an incredible 9.5” narrower, 30 feet-per-second faster, and $100 cheaper than its predecessor. Starting at $699.99, it offers an incredible performance-to-value ratio never seen before in the crossbow industry.

COLORADO SPRINGS, Colorado - Today at the 2019 ATA Trade Show, USA Archery is thrilled to introduce SKB as our Official Case and Bow Protector. SKB's top of the line hard cases are the best option for protecting archery equipment, especially in air travel, and USA Archery is excited to partner with SKB to better serve our athletes.

Scholastic 3-D Archery’s membership has grown tremendously since the inception of the program and essentially outgrew the membership and events database that had been in place. S3DA went to Sport:80 without a comprehensive system in place for the management of memberships and events as the program had previously relied on spreadsheets and offline payments for processing memberships and tournament registrations. As a fast-growing organization, these processes were extremely time-consuming and there were potential opportunities for the data to not be recorded efficiently or effectively.

Buck Knives, leader in sports cutlery, is excited to partner with Taylor Guitars, one of the world’s leading manufacturers of premium acoustic guitars, and take part in their efforts using a sustainable supply model for genuine Ebony handles on its key heritage products.

MINNETONKA, MN — Melissa Bachman, hunter and conservationist and host of the TV series, Winchester Deadly Passion, currently airing on Sportsman Channel, is proud to partner with DSG Outerwear in 2019. As part of the partnership, Bachman will wear DSG Outerwear’s clothing in her TV series and during her outdoor adventures.


TrueTimber has partnered with Veto Pro Pac, a premium brand in the tool bag industry, to present the Camo and Outdoor Series at the TrueTimber booth (#10332) during the 2019 NSSF SHOT Show® in Las Vegas.

Show attendees are invited to visit with leading outdoor personalities to talk hunting, shooting, the great outdoors, and to learn about the new-for-2019 products from GSM brands such as Stealth Cam, Hunting Made Easy, Walker's, and more at the GSM Outdoors display in booth #11217.

2019 Archery Trade Association Show -- First Impressions
First impressions of the show just before you want into the big doors and onto the carpeted floor. Photo by Michelle Scheuermann

I can put “first impressions” because this is going to more than just a “one and done” write up. I spent two full days walking the show floor and honestly, I could have used the third day. Besides how well the show floor looked and how impressive the booths were laid out (hats off to the ATA staff), there was also a fun vibe to the floor. Sure I was rushing from one thing to another, but at least twice I found myself just sitting in the “Coffee Chat” area (with a cookie and GOOD coffee) talking with old friends and meeting new ones. We were just chillin’ and feeling like we were truly at the center of it all, but yet have nowhere else we’d rather be. I guess that’s how I would describe the show this year. And if you weren’t there, well, you should have been. #SorryNotSorry

As Jim eluded to in Monday’s Outdoor Wire, he and I spoke with Matt Kormann, president & CEO of ATA, along with ATA’s head of communications, Alison Jasper. They appreciated the sincere kudos on the new ATA logo/branding and how theshow looked and felt when we walked the aisles earlier. One of Matt’s biggest struggles still is getting the membership base to think beyond ATA as the “organization” is way more than just ATA as the “show” over a three day period. A fun part of Matt I discovered is how forward thinking and positive he is. I noticed this in one of his fall blogs. Heck, you even notice it when he talks about that buck he has missed two seasons now. In that particular blog, Matt refers to coaching and mindset of thinking ‘as if’ something already happened. “A great coaching point…is to behave like you already achieved the next step in your business.” In other words, behave as if you already got that buck. Or behave as if you landed that big account. What does success look like? Feel like? Map it out. Matt did. And that, my friends, is how he landed his role as the CEO of ATA. I bet you want to hear more, which is why I recorded our conversation and will release it as a podcast in the coming week.

If you haven’t noticed, I’m a people person. Probably why I spent much of career in public relations…and the role of an editor walking a show floor is enjoyable to me. So you’ll give me some leeway if I gravitate toward the “people” side of the show, verses always talking to you about new products. There are PLENTLY of people sharing new products and one I recommend is Petersen’s Bowhunting crew.

Melissa Bachman of "Winchester Deadly Passion" signing autographs in front of the BowFest booth. Photo by Michelle Scheuermann

A big part of any trade show are celeb sightings and ATA was no different. I had the opportunity to walk with Melissa Bachman (pictured) and we couldn’t walk 10 feet without someone stopping her and asking for a photo and/or an autograph. She’s smart in that she carries her own “hero cards,” as we call them in the industry. Always able to stop for a fan and chat for a few minutes.

BackCountry E-bikes. Photo by Michelle Scheuermann

I think what truly got people talking on the show floor were the vast amount of e-bikes suddenly available. Where did these come from? Why do I need one? Where would I use it? One Rambo e-bike was staged pulling a treestand. A treestand people! Can you imagine?

Is this enough bikes for demos? Maybe not! Photo by Jim Shepherd

You all know I love biking (remember my article on RAGBRAI this summer? If I can bike for 5 days straight, I must like biking) but I had NO IDEA there was this big of a market for these bikes. And guess who else likes them? The community who usually traverses via horse and buggy. As overhead in one conversation – it’s better than a horse and you don’t have to feed it.

Rambo's display – the 'treestand hauler' is closer to the front of the image. Photo by Jim Shepherd

Obviously we have much more to discuss about the ATA show, but frankly, I have to get dinner on and I still have to prep for SHOT Show. Yikes! See you next week friends, Michelle Scheuermann, editor, Archery Wire.


Jan. 18 - Jan. 20
Nimes Archery Tournament
Nimes, France
Jan. 22 - Jan. 29
Las Vegas, Nevada
Jan. 25 - Jan. 27
Jan. 25 - Jan. 27
Lancaster Archery Classic
Manheim, PA
Feb. 1 - Feb. 3
USA Archery Indoor Nationals
Texas, Michigan, California and New Mexico
Feb. 8 - Feb. 10
NFAA Vegas Shoot
Las Vegas, Nevada
Feb. 9 - Feb. 10
NFAA The Vegas Shoot
Las Vegas, NV
Feb. 15 - Feb. 17
USA Archery Indoor Nationals
Feb. 15 - Feb. 17
IBO Indoor World Championship
Sunbury, OH
Feb. 21 - Feb. 23
Reno, Nevada
Feb. 21 - Feb. 24
ASA Hoyt Archery Pro-Am
Foley, Ala.
Feb. 22 - Feb. 24
USA Archery Indoor Nationals
Georgia, California, Massachusetts and Pennsylvania
Mar. 4 - Mar. 8
84th North American Wildlife and Natural Resources Conference
Denver, Colorado
Mar. 15
USA Archery National Indoor Final
Cincinnati, Ohio
Mar. 30 - Apr. 4
USA Archery Recurve World/Pan Am Trials #3
Phoenix, Arizona
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