The Rocky Mountain Elk Foundation received the Public Lands Foundation’s (PLF) 2018 Landscape Stewardship Award at a ceremony recently for its leadership in conserving wildlife habitat and improving access on public lands administered by the Bureau of Land Management (BLM).


One lucky hunter and a friend are going on the whitetail hunt of a lifetime with Team Primos when QDMA draws the winning names of five great prizes. Participant support will go directly to QDMA’s mission of ensuring the future of white-tailed deer, wildlife habitat and our hunting heritage.


The Habitat Organization is excited to announce the hiring of new Private Lands Conservationists in the state of Kansas. Brandi McCoy (Seneca) and Keith Murrow (El Dorado) will use their natural resource expertise to achieve Pheasants Forever & Quail Forever’s mission of habitat conservation on private lands in the Sunflower State, working to positively influence pheasant and bobwhite populations.

On Monday, September 24th, the Pope and Young Club conducted a Special Panel of Judges in Windsor, Colorado for a potential P&Y World Record Alaskan brown bear. Chris Cammack's enormous bear was shot on the Alaskan Peninsula in May, 2018. Measurers present at the Special Panel were Barry Smith, Lee Kline, and Ed Fanchin. The original score of 29 4/16" was confirmed; surpassing Jack Brittingham’s 2004 bear by 1/16 of an inch.



The Reno Tahoe area has experienced an inspiring array of change since SCI’s last convention six years ago. The local economy is booming and tourism is responding to that growth. Your 2019 SCI Convention experience will be elevated as you discover or rediscover this great destination.

The Wonders of Wildlife National Museum & Aquarium in Springfield, Missouri, will be the site for the Boone and Crockett Club’s 30th Big Game Awards exhibit and celebration in August of 2019. Today the Club is projecting that one species of big game doing remarkably well is bighorn sheep.


The Ergodyne Arsenal® 5116 General Duty Gear Bag in Realtree Xtra provides you all the space and pockets you need to keep your work day or weekend trip organized.


Somerby Safaris, owned and operated by Drom & Sune Beukes, has grown of South Africa's premier hunting outfitters, producing world class trophies for the discerning overseas sportsman through ethical, fair-chase hunting.


Media Lodge can help you make the changes you need to increase your reach as a marketer in the outdoor industry. Media Lodge enjoys more than 40 million unique monthly web visitors, and over 250 million monthly impressions across those platforms with your target audience.

Mossy Oak has officially added former NFL Pro Bowler, two-time Super Bowl champion, and defensive captain for the Pittsburgh Steelers to its National ProStaff.

The technology that connects beginning hunters with mentors on Powderhook’s ground-breaking app also allows companies to promote their own brands while participating in one of the biggest hunter-recruitment initiatives in the country.

Bast Durbin Advertising (BDA) has been chosen by Georgia-based, Pennington Seed Company as the agency of record for its wildlife seed division. BDA’s primary responsibilities will include public and media relations, media planning, social media management and general marketing strategy.

Brandlive, the live video platform for brands and retailers, and Sports, Inc., one of the largest and most diverse sporting goods buying groups in the U.S. and Canada, have announced the launch of a live video training and sales program for over 500 Sports, Inc. members.


The ideal candidate will actively engage with our audience and customers, develop branded content with creative writing and strive to lead the industry in relevant information across all LAS social media channels.

This position requires a strong background in print and digital production and is able to produce quality resources for multi-faceted media campaigns.


Outdoor Channel’s For Love or Likes(Thursdays at 7 p.m. ET), billed as the world’s only insta-famous hunting competition that provides women with a passion for hunting and a strong social-media following, will begin Season 3 in April 2019.

Go big or go home! This week on The Revolution we’re talking Big Game Pursuits. Moose, caribou, elk, bear and more - there is no shortage of opportunity during the fall months for hunters that are looking for some adventure and to fill the freezer. So, tune in as Ralph and Vicki Cianciarulo hosts of “The Choice” on Outdoor Channel join us to talk bear and moose hunting. Then, Derrick Ratliff, President and Founder of Horizon Firearms will discuss his DIY Alaskan caribou adventure. Finally, Travis Calhoun, Ford Motor Company’s F-150 Consumer Marketing Manager will highlight the new F-150 3.0L V6 Power Stroke Diesel.

On this week’s show, host Rob Keck greets two members of the recently-formed Hunting and Shooting Sports Conservation Council (HSSCC). The HSSCC responsibility is to advise and provide recommendations to the Secretaries of the Interior and Agriculture on issues vital to the success of outdoorsmen and women.

What could make the fish of 1,000 casts even harder? Throwing flies for them. Huk announces today its latest video featuring fly fishing for muskies, “The Grind”.

Bear Archery launched today the release of its very first podcast, Fred Bear’s Field Notes. The bi-weekly podcast is based on “The Adventures of Fred Bear,” a riveting piece written by the main character himself, Fred Bear, derived from his own personal journals from 15 of his most noteworthy hunts.


Hall-N-Hall Consulting, A family based consulting firm for the shooting sports, today announced the hiring of Patrick Shay. Patrick brings years of experience inside the shooting industry to Hall-N-Hall.

Hall-N-Hall Consulting, A family based consulting firm for the shooting sports, today announced the hiring of Patrick Shay. Patrick brings years of experience inside the shooting industry to Hall-N-Hall.


If a person wants to kill two birds (or deer) with one stone, then Pennington’s Dual Season food plot seed offers the perfect blend for both Spring and Fall. As part of Pennington's food plot line of products, Dual Season is a mix of warm season grains and legumes which, together, make a great spring/summer food plot that will carry on into the early fall bow season.

Mossy Oak has teamed up with Nilodor to bring dog owners a complete line of Mossy Oak patterned pet products for their hard-working gun dogs. The products are immediately available online.

Garmin International, Inc., a unit of Garmin Ltd. (NASDAQ: GRMN), announced Instinct, a strong and durable GPS watch with built-in 3-axis compass and barometric altimeter plus multiple global navigation satellite systems (GPS, GLONASS and Galileo) support and wrist-based heart rate. 


Built for comfort and space and weighing only 140 pounds, the Fatgirl hunting stand will easily house two people with room to spare.

The Treestand Hunter combines the trusted warmth and softness of a traditional ThermaSeat with a backrest that straps around the tree for steady support. It’ll help you hang around your treestand longer and enjoy a better hunt.

Field & Stream, a specialty outdoor retailer and product brand owned and operated by DICK'S Sporting Goods, offers versatile mid-season apparel options that keep hunters dry, comfortable and protected no matter the conditions.

ALPS OutdoorZ nnounces the Crosshair Chair as part of its 2018 lineup. The ergonomically designed Crosshair provides comfortable, relaxed seating with a cradle-like feel – perfect for cool nights around the campfire, hunting lodge, tailgating or backyard enjoyment.

The VAP TKO .166 micro-diameter hunting arrow incorporates our most advanced carbon engineering to date to create the deepest penetrating and most lethal arrow we offer.

Bear Archery announced today the launch of two all-new compound bows to join the 2019 lineup. Both the Species LD and Limitless are rooted in inspiration from Fred Bear, the company’s founder, who developed a legacy of innovation and a heritage of introducing new technologies that are accessible to everyone.

Cirrus Outdoors changed the wind detection game with the launch of the Cirrus Wind Indicator®.

Recent advances in hunting gear and apparel technology have created a new solution to the timeless problem hunters experience: extremely cold temperatures.


Realtree and Frogg Toggs announce the signing of an agreement to strengthen the partnership between their two brands, as well as enhance their presence in the market place.

CenterPoint Archery, the industry-leading crossbow brand featuring award winning products such as the Sniper Elite Whisper 370, the Tormentor Whisper 390, and the Gladiator Whisper 405, is proud to announce our partnership with Fred Eichler as well as sponsorship of his new TV show,Everything Eichler.  Everything Eichler will follow the outdoor adventures of Fred, his wife Michele, their three boys, eleven hounds, a golden retriever, a chocolate lab and ten horses. 

Building upon a track record of public lands support, Quail Forever is pleased to announce onX as the organization’s newest national sponsor. The Montana-based company is reputed for unlocking the nation’s premier public/private lands using mapping technology specially designed for hunters. Every onX Hunt membership purchased with the promo code “QUAIL” will positively impact grassland conservation efforts nationwide, supporting the passion of wingshooters while helping provide a bright future for the birds.


Swanson Russell announces the promotion of Kellie Wostrel, APR, to senior vice president/director of public relations. Also promoted are Allen Forkner, who moves to public relations manager in the Lincoln office; and Casey Mills, who takes a new role as social media manager.

Now reported at nearly four million acres, bobwhite management across 25 states is up 24 percent over the 3.2 million acres reported the year before -- or 771,345 acres added -- according to NBCI’s Bobwhite Almanac: State of the Bobwhite 2018. That’s just one insight provided by the eighth annual report by the National Bobwhite Conservation Initiative (NBCI), its 25-member states and partners on progress in restoring wild quail to the landscape.
Housekeeping Items

Hey Friends, a few housekeeping items for you to stay current…

  • Please don’t send me 10 meg photos. I travel quite a bit – they are horrible to download to my computer and conversely, they are horrible to upload to the backend team for the wires. Keep it to 1MB or less. I use to reduce images and still keep their quality.
  • I would LOVE if you have multiple releases to send them as separate emails with their own, corresponding photos. Asking me to ‘guess’ which photo goes with which release when you send them as a jumbled mess in an email is seriously asking for trouble. I’ll do my best, but don’t expect perfection.
  • Also, how many photos does one really need to send with a release? Ponder on that….I say two max.
  • I love it when you include instructions. Being clear is the best way to go!
  • And on the above, you can send me little notes, too, like “Hey Michelle, how’s it going?” You know, stuff showing me that you aren’t a robot and that you read the wires :)


Archery Wire is on Instagram! Follow us at I’ll post what I think are the hot announcements of the week. Please give us a “follow.” You might be wondering how I’ll choose which announcements to highlight on the IG feed. Two requirements: good photo and interesting news. Company logos don’t count. I’ll never post a company logo – who is going to give that a “like?” No one.

I’m hosting a roundtable of sorts during ATA Show on social media on Friday, January 11 beginning at 4 pm. Its part of ATA’s “Coffee Talk” series. I’m not speaking at anyone, its a roundtable for you to join in and share what’s working/not working, bring your questions and let’s all help one another out. ATA and I will have more on this later.

Are you considering having your company join the Wire family? You should! The ATA show and 2019 are literally around the corner. Contact me for details on pricing for the remainder of ’18 going into ’19.

Finally, I’m writing a feature on books whose characters who are bowhunters or archers. Either fiction or non-fiction. If you have a suggestion, please contact me. (Thanks to Kim for this idea!)

-Michelle Scheuermann, editor, Archery Wire


Nov. 12
Veterans Day (Observed) No Wires
Nov. 22 - Nov. 23
Thanksgiving Holiday Observed No Wires
Dec. 21
Final Wire Editions for 2018
Jan. 4
Outdoor Wire Digital Network Initial Editions for 2019
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