Archery Wire

APPAREL

ALPS Introduces the Sierra Full Zip Jacket Series

ALPS Brands announces the company’s new apparel line with the introduction of the Sierra Full Zip Jacket and the Sierra Hooded Full Zip Jacket. Created for multi-season and mixed-weather wear, the new Sierra series represents the ideal crossover jackets for challenging outdoor environments.

EVENTS

Rock Ridge Outdoors Attending NASGW Expo & Annual Meeting – Booth 528

Rock Ridge Outdoors is heading to the 2024 National Sporting Goods Wholesalers Expo and Annual Meeting in Kansas City, Missouri with its industry-leading brands, including American Buffalo Knife and Tool Co., Cupped Waterfowl, Dead Ringer Hunting, The Grind, Mammoth Coolers, ProSport Outdoors, Rogue Ridge, and Telum Tactical.

INDUSTRY

Johnny Morris and Bass Pro Shops Expand Support for Hurricane Helene Relief Efforts

Bass Pro Shops and its founder Johnny Morris announced expanded support for those impacted by Hurricane Helene while inviting customers to round up at retail destinations throughout the region to aid in relief efforts. Funds raised will be routed through Convoy of Hope and used to support the important work we can do together for our friends, neighbors and fellow sportsmen and women facing the devastation brought by the tragic storm.

NEW

Press registration for the 2025 ATA Show in Indianapolis, Jan. 8-10, is open! Click here to apply for an ATA Show press badge, while joining the who’s who in archery and bowhunting at the industry’s premier event.

NEW PRODUCTS

Mammoth Coolers Available in Mossy Oak Terra

Mammoth offers outdoor enthusiasts its popular Cruiser line of hard-sided coolers in Mossy Oak Terra, one of the most unique camo patterns ever created. The coolers feature a double-walled rotomolded construction and a built-in stainless steel hinge system for long-lasting performance.

NEWS

MyOutdoorTV Presents HuntFest with 55+ New Shows Dropping

55-Plus New Seasons & All the Favorites Available Now on MyOutdoorTV

USA Archery Seeking Nominations For 2024 Coach Of The Year Awards

Members asked to nominate outstanding coaches for Coach of the Year Award

GSM Outdoors Acquires Roboworm

GSM Outdoors is proud to announce the addition of Roboworm to its family of brands.

Beyond the ATA Show: 5 Initiatives That Support You Year-Round

The ATA’s CEO, Jeff Poole, discusses the many other benefits of being an ATA member beyond the ATA Show.

Hotelplanner Named Title Sponsor For National Collegiate Events In 2025 And 2026

USA Archery’s two national collegiate events, Collegiate Target Nationals and Collegiate 3D Nationals, will have company through 2026 after a new deal was agreed with HotelPlanner.

Social Media Censorship Fuels Print Media Revival

Firearms News Facebook page, a top resource for nearly 1 million followers, was recently deleted without warning, underscoring the growing challenges faced by conservative and pro-Second Amendment voices online

PRODUCT NEWS

Rutted-Up’s Coliseum Blind is Optimized for Every Hunting Scenario

The Coliseum from Rutted-Up Blinds provides hunters with a stealthy yet comfortable setup to ambush bucks all season long. Boasting a spacious 9-foot by 7-foot footprint, the Coliseum is engineered to keep you comfortable and provide plenty of shot opportunities in any hunting scenario.

Hi Mountain Seasonings Makes Cooking Easy with New YouTube Video Series

Hi Mountain Seasonings has launched an exciting new YouTube video series designed to elevate your kitchen skills and unlock the chef within.

FEATURE

ATA’s Advocacy Efforts: What’s the Latest?

The ATA is always finding new ways to advocate for our members. We apply for grants, keep our eye on legislative topics and discuss the industry with like-minded outdoor organizations to help provide you with relevant and informational topics related to conservation and the archery and bowhunting industries.

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