TUESDAY, JANUARY 14, 2025   |   SUBSCRIBE    ARCHIVES   

The ATA Show team shared two wrap-up videos from the 2025 ATA Show.
COMPETITION
Varun Chowdhury swept the boards as the last JOAD Olympian and Adult Gold, Silver and Bronze awards for 2024 were decided. These awards form part of USA Archery’s Achievement Award Program.
An Olympic gold medalist is among those recognized as part of USA Archery’s annual Coach of the Year Awards, with awards going to the Female and Male Developmental Coach of the Year, while in 2024 there was also a Male Volunteer Coach of the Year award.
NEWS
X-Vision Optics is excited to announce its participation in the Mid-States Trade Show, the home of Farm and Ranch, taking place January 15–17, 2025, in Phoenix, Arizona.

NEW ULM, MN — The Archery Trade Association is pleased to present the New Product Launch Showcase award winners. The New Product Launch Showcase features products launched at the 2025 ATA Show, where this year three companies were awarded for their new product design, innovation and ability to meet customer demands. Recipients were announced on Jan. 8 during the ATA Industry Celebration event, presented by Mossy Oak.
Browning Trail Cameras is proud to announce that the new-for-2025 Vision Pro Live has been awarded Best New Hunting Accessory by Big Rock Sports at their first major distributor show of the year.
Brian Anderson Introduces G5's New T2 Expandable Broadhead.
The Virtue will continue Bowtech’s leadership position in tuneability with the patented DeadLock, TimeLock and GripLock technologies. It will also feature the 2nd Generation CenterMass sight system as well as the IMS dovetail rest mounting option. 

Sticky Holsters is excited to announce our attendance at the SHOT Show 2025 visit us at Booth VE1 41822 to explore our latest line of innovative holster products, designed for ultimate comfort and security.
Big Giveaways and an All-New Product Release Happening at Booth #1124.
Summit Treestands is thrilled to announce the launch of four new products this season featuring the Captain’s Chair, Retractable Gear Hoist, Ultimate Bow Rope, and Portable Treestand Umbrella. 
SSF released the final figures for NSSF-adjusted FBI National Instant Criminal Background Check System (NICS) verifications for December 2024 and the 2024-year-end totals.

The company has added the services of Mountain States Sports Marketing Group Inc. to service customers in the 13 western states. It has also expanded the role of Schooler Outdoor Marketing to cover Missouri, Iowa, Nebraska and Kansas in addition to the southern and eastern states. They join North Country Marketing which handles the upper Midwest for Umarex USA.
The latest BUK OPS offerings at SHOT Show, including the Cycloptic Series, X-Factor Scope, and Buknoculars, promise an exciting showcase of an all-new subcategory product line of patent-pending optics.
Pushing the performance of the Mag lineup to new heights, the Mag Max delivers speeds of up to 350 FPS—offering a 10 FPS increase over the Mag 340.
The latest offerings at SHOT Show, including a groundbreaking expansion to the highly anticipated Demun Handheld Crossbow Series and two thrilling new additions to the game-changing Hyper Raptor Series, promise an exciting showcase of Barnett's diverse product lineup.

HOIST is excited to announce the launch of Five Star Punch, a new flavor in HOIST’s lineup of ready to drink options. Five Star Punch offers customers HOIST’s tested, IV-level hydration in a refreshing fruit punch flavor, alongside the opportunity to give back with every purchase.
Elite Force is pleased to announce it will begin distributing E&L Airsoft products in the United States.
The National Archery in the Schools Program will be attending, as an exhibitor, the 2025 Shooting Hunting and Outdoor Trade show put on by the National Shooting Sports Foundation in Las Vegas, Nevada.
The industry-renowned trade show will continue to offer dealers exclusive deals, great savings, and amazing giveaways throughout the show, making 2025 your year to thrive!
Get New Glass, Meet Our Team, and Enter to Win Big at WHCE.
The law prohibits financial institutions from requiring the use of a firearm code, also known as a Merchant Category Code (MCC), from being assigned to firearm and ammunition purchases at retail when using a credit card.
USA Archery has announced Jonathan D. Herpy as its newest Independent Director. Herpy assumed the role previously held by Bobby Sharma, beginning January 1, 2025, and will serve through the remainder of the 2022-2025 term.
Come visit Rock Ridge Outdoors at the 2024 Shooting, Hunting, and Outdoor Trade (SHOT) Show, taking place January 21-24, 2024, at the Venetian Expo and Caesars Forum in Las Vegas, Nevada.
Faces of Firearms is a national, precision-targeted digital outreach campaign demonstrating that today’s gun owners, who are from all walks of life, and the firearm industry are united in true firearm safety.
Brian Anderson, G5 Outdoors, Introduces the Prime Archery FORM Bow.
You can now outfit your GlassPak Pro with the GlassPak Pro Hand Muff, Holster, Large Zipper Pouch, Small Zipper Pouch, Bear Spray Pouch, Laser Rangefinder Pouch, and Comfort Neck Strap.
This new partnership will see the brand’s products available in 1,309 Publix locations across the southeast– including Alabama, Florida, Georgia, Kentucky, North Carolina, South Carolina, Tennessee and Virginia.
NSSF is inviting all companies, organizations and individuals attending the SHOT Show next week to sign up for a reminder to participate in NSSF’s Gun Storage Check WeekT in 2025 to promote the message of “Make Sure It’s Secure.”
Winchester Safes is excited to announce that industry veteran Eric Hawkins has joined the team as National Sales Representative.
 

The Archery Trade Association is pleased to announce Colin Berg and M.J. Rogers as the 2025 ATA Impact Award winners. Recipients of this prestigious award were announced on Jan. 8 during the 2025 ATA Industry Celebration event, presented by Mossy Oak, for using their voice and/or platform to inspire others to enjoy and participate in archery and bowhunting.  

“We're excited to announce these outstanding individuals as this year's award recipients for the immense impact they've had on the industry and the sport of archery," said Jeff Poole, ATA president and CEO.  

ATA’s Impact Award Recipients:  

Colin Berg | Morrell and Archers 
Berg spent 32 years with the Oklahoma Department of Wildlife Conservation (ODWC), including 26 years as education supervisor. During his tenure, more than 500,000 Oklahomans participated in ODWC-led introductory fishing programs, 260,000 hunters completed hunter education and over 500,000 students took part in ODWC-led school programs. These programs included NASP, Explore Bowhunting, Explore Bowfishing, Scholastic Shooting Sports, the FFA Clay Target Program, Hunter Education in Schools, Oklahoma Fishing in Schools and Archers Varsity Archery.  

Berg currently serves as the National Youth Development director for Morrell and Archers. He maintains ties with ODWC as a contract grant writer and fundraiser, recently securing a $250,000 grant for ODWC from the Easton Foundation. 

M.J. Rogers | Archery Resources Center 
Rogers has served as an archery coach for 30 years, while traveling extensively throughout the world. In addition to his global travels, Rogers coached at the Olympic level and the Paralympic Games in 2012, 2016 and 2020, leading Team USA to six World Field Championships and one World Indoor Championship.  

Rogers’ advocacy for archery has taken him to South America, Asia and Europe, where he has taught and promoted the sport. He also helped launch the National Archery in Schools Program in five states. In his coaching and advocacy efforts, Rogers has prioritized working with both able-bodied and challenged athletes.  

Through his work with Paralympic athletes, Rogers coauthored an Adaptive Archery Manual, underwritten by Disabled Sports USA and the U.S. Department of Veterans Affairs, which has been distributed worldwide.  

The ATA Awards Program was created in 2020 to recognize individuals and companies that make significant contributions to the future of archery.   

For more information about the ATA’s awards program, please contact Jennifer Mazur, ATA's senior director of outreach and education, at jennifermazur@archerytrade.org or (507) 233-8139.  

 
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