ScentLok introduces the upgraded BE:1 Revenant Jacket and Bib, featuring thermal-mapped Primaloft Silver insulation, WindBrake technology, and Carbon Alloy scent control for cold-weather hunting. Both garments are priced at $349.99 and available in Mossy Oak Terra Gila and Realtree XT-3 patterns.

TUO introduces the Solent Jacket and Pant, versatile hunting outerwear featuring a proprietary AeroGuard™ Windproof Membrane and three-layer polyester softshell material. According to TUO Marketing Director Steve Allie, the gear functions across midseason through late season with removable hood technology, multiple pockets, and articulated design for enhanced mobility.

The Bowhunter Podcast, in partnership with Lancaster Archery Supply and the Archery Trade Association, features Bowhunter TV co-host Danny Farris recounting his 25-year journey to draw a Colorado bighorn sheep tag and his successful December 2025 hunt that resulted in harvesting a trophy-class ram from 25 yards away.

Barnett announces the remodeled XPX Series crossbows, combining heritage with innovation. The lineup includes the XPX 420™ launching bolts at 420 FPS, the XPX 410™ at 410 FPS, and the XPX 400™ at 400 FPS, each featuring advanced engineering for hunters demanding speed, precision, and reliability.

Team Mathews dominated the 2026 NFAA Rushmore Rumble in Indianapolis, with Bodie Turner, Kyle Douglas, and Levi Reitsma all posting perfect 900 scores in the Championship Compound Open division. Turner claimed first place in a shoot-off, while Randy Morocco and Tim Audus finished second and third in the Senior division.

NASP® announced the release of Arrowscores®, a cloud-based archery tournament registration and scoring platform available to organizations outside NASP®. The platform, developed by NASP® President Dr. Tommy Floyd, IT Director Chip Quarles, and Chairman Kevin Stay, provides affordable and robust scoring functionality previously used by over 4,000 schools conducting 2,000+ tournaments annually.

Barnett introduces the Hyper Raptor GTX crossbow, launching specialized 20" HyperFlite arrows at 425 FPS with advanced features including the Halo System, Rope Hold Roller Ball technology, and TriggerTech Frictionless Release Technology. The package includes premium optics options, arrows, and accessories for hunters seeking high-performance reliability.

Barnett introduces the Wildcat Ultralight DC crossbow, combining the proven Wildcat series platform with enhanced lightweight design. The crossbow launches bolts at 410 feet per second with 142 ft-lbs of kinetic energy, features a compact 6.75-inch axle-to-axle width, and includes safety systems like Anti-Dry Fire technology and a de-cocking mechanism.

The Archery Trade Association announced Marilyn Bentz and Barb Terry as 2026 ATA Impact Award recipients at the January 7 Industry Celebration event presented by Mossy Oak. Bentz, executive director of the National Bowhunter Education Foundation since 2003, and Terry, trade show coordinator and pro staff manager at TenPoint Crossbow Technologies, were recognized for inspiring participation in archery and bowhunting.

The Archery Trade Association announced Rob Kaufhold, founder of Lancaster Archery Supply, as the 2026 ATA Industry Icon Award recipient. Kaufhold's contributions include founding Lancaster Archery Supply, establishing the Lancaster Archery Academy, launching Competition Archery Media, and creating the Lancaster Archery Foundation, which has awarded over $150,000 in scholarships and grants to support archery participation.

Dead Air Silencers' RXD30Ti suppressor has been selected as a recipient of the 2026 American Rifleman Golden Bullseye Award. The suppressor features advanced Triskelion™ and Nomad™ baffle technologies, an integrated E-Brake providing up to 40-percent recoil reduction, and broad HUB mounting compatibility for modern long-range and big-game applications.

Bowtech's Alliance bow earned Best New Bow and second place in the New Product Launched categories at the 2026 ATA Show in Indianapolis. The compact hunting bow weighs over 4 pounds, reaches 338 FPS, and features Bowtech's DeadLock Cam System and GripLock customization.

Hunter Safety System has acquired Trophyline, a respected brand in saddle hunting and mobile gear. The acquisition expands HSS's mobile hunting category presence while implementing a dealer-first model with strong dealer programs, MAP enforcement, and no direct-to-consumer marketing.

FastBound announced full availability of NICS Direct, its integrated background check solution now powering daily transactions for FFLs nationwide. The platform eliminates technical barriers by automating server management and certificate renewal while integrating directly with Electronic A&D and 4473 workflows. FastBound's partnership with FFLGuard provides funded legal defense for administrative actions.

Bass Pro Shops announced a multi-year partnership with the SMX League, making Thunder Ridge at Big Cedar Lodge near Branson, Missouri the host venue for the 2026 Monster Energy SMX World Championship Final on September 26. The partnership marks Bass Pro Shops' first foray into offroad motorcycle racing and features elite racers from across the globe.

The DSC Convention & Sporting Expo will be held February 6-8, 2026, at the Georgia World Congress Center in Atlanta. Media members can pre-register for credentials and access a dedicated pressroom with amenities. The event features over 600 exhibitors and raises millions for conservation, education, and advocacy initiatives.

Vermont Fish and Wildlife announced 16 additional archery deer hunting days across eight targeted zones to manage high deer populations causing property damage and vegetation loss. Archery hunting in expanded zones begins September 15 with only antlerless deer allowed until the regular October 1 season starts. Commissioner Jason Batchelder emphasized obtaining landowner permission and checking municipal ordinances before hunting.

Traditions Performance Firearms, based in Old Saybrook, CT, is hiring a National Sales Manager to oversee nationwide sales strategy and revenue growth. The role requires firearms industry experience, leadership skills, and knowledge of distributor relationships. Interested candidates should submit resumes to jobs@traditionsfirearms.com.

Rob Gearing, Founder and CEO of Spartan Precision Equipment, joins host Michael Waddell on The Michael Waddell Podcast to discuss hunting, firearms ownership in the UK, and how mountain climbing influenced his philosophy on designing precision firearms accessories. The episode explores hunting culture across international boundaries and features insights from Gearing's mentor Jim Creighton.

CCI Ammunition announces its new Hunter Series rimfire ammunition for 2026, designed for small game hunters with flat-nose bullets in standard and subsonic velocities. The line features CCI's high-quality primers, propellants, and brass for consistent performance. Products will be displayed at the 2026 SHOT Show in Las Vegas.

Holosun introduces the ARO-EVO DUAL, a hybrid aiming system combining an open reflex sight with integrated visible and infrared lasers for carbines and compact rifles. The compact optic features a 2 MOA dot and 65 MOA circle-dot reticle, Shake Awake technology, and CR123A battery power for day and night shooting applications.

Knight & Hale Game Calls announces its newest deer call lineup featuring the EZ-Grunter, EZ-Grunter Xtreme, Death Chamber, and Ultimate Rattle Bag. Each call is engineered to deliver authentic realism and versatility for hunters seeking to attract deer throughout the season.

Ol'Man Outdoors introduces two steel hang-on treestands: the lightweight Eagle Eye (OT-501) at 17 pounds for mobile hunters, and the feature-rich Top Dog Deluxe (OT-504) with padded armrests and oversized platform for all-day comfort. Both stands feature heavy-duty steel frames and quiet construction designed for strategic hunting placement.

Ol'Man Outdoors launches two new quad pod models: the BaseCamp 7' Quad Pod (OT-702) and Fortress Deluxe 12' Quad Pod (OT-703). Both feature 5'x5' platforms, padded shooting rails, heavy-duty 300D fabric, and Realtree APX camo for hunters seeking stable, spacious elevated hunting platforms.

The Rocky Mountain Elk Foundation announced new board leadership with Todd Walker as chair, AshLee Strong as vice chair, and five new members including Mark Baker, John Green, Ike Eastman, Will Primos, and Adam Weatherby. The 16-member board from 11 states leads RMEF's conservation efforts for elk, wildlife habitat, and hunting heritage.

Celerant Technology announced a strategic integration with Armslist.com enabling FFL dealers to list inventory directly from their Celerant point-of-sale system. The integration automates inventory syncing and order management, allowing dealers to reach Armslist's network of local buyers without manual data entry.

BERSA USA has appointed Tim Dillon as chief executive officer. Dillon brings over 40 years of experience in firearms manufacturing, product development, and defense industries, with previous leadership roles at Christensen Arms, Noveske Rifleworks, STI International, and Brownells Inc.

HeadHunters NW completed an executive search resulting in Dr. Todd Adkins' appointment as Executive Director of the Oregon Hunters Association. Dr. Adkins brings 30 years of hunting and conservation experience, including previous roles at Sportsmen's Alliance and the NRA-ILA, and will lead OHA's transformation and growth.

Black Gold announces the launch of Black Gold Premium Accessories, unifying sights, quivers, and arrow rests under one master brand. TightSpot quivers and Ripcord arrow rests join the Black Gold family, strengthening the company's position as a complete accessory solution for bowhunters and competitive archers. The official consumer debut occurs January 7, 2026, at the ATA Show.

Black Gold announces the launch of Black Gold Premium Accessories, unifying sights, quivers, and arrow rests under one master brand. TightSpot quivers and Ripcord arrow rests join the Black Gold family, strengthening its position as a complete accessory solution for bowhunters and competitive archers. The official consumer debut occurs January 7, 2026, at the ATA Show.

Ol'Man Outdoors introduces the Clamp Down Jaw System and Stabilizer Truss System for ladder stands, enhancing safety and expanding hunting opportunities. These technologies enable secure tree attachment and improved stability across multiple Ol'Man ladder stand models including Big Daddy, Final Shot, and Skyscraper.

Ol'Man Outdoors unveiled its 2026 ladder stand lineup featuring six models including the OT-200 Comfort Lite, OT-202 Final Shot, OT-203 Deadeye, OT-204 Big Daddy, OT-300 Final Shot Extra-Wide, and OT-402 Marksman 2-Person stands. Each model incorporates patented Clamp Down Jaw and Truss systems designed for stability, comfort, and silent operation.

Wildlife Research Center announces the 35th Anniversary of Special Golden Estrus, its dated fresh super premium estrus scent for deer hunting. Each bottle features a serial number and "Use By" date with lab-tested estrogen levels, available in three sizes from $14.50 to $49.99.

Swhacker Broadheads revealed three new 2026 models at ATA in Indianapolis: the #307 mechanical 2-blade, #311 fixed 3-blade, and #316 universal practice points. Director of Operations Randy Groff and engineer Rick Forrest highlighted innovations including Blade-Lock Technology and improved durability features designed for precision hunting performance.

Knight & Hale Game Calls unveils the return of The Moonshiner, a premium hand-turned acrylic call beloved by co-founder Harold Knight. The company also introduces new Double Up dual-surface pot calls, Hammer series calls, and premium hand-crafted strikers including Hickory, Purpleheart, Dymalux, Jatoba, and Waterproof options with Powertip™ technology.

Knight & Hale Game Calls announces expansion of its Run N' Gun® turkey vest line with four new models: the Run N' Gun® 100 Chest Rig in Mossy Oak® Greenleaf, Run N' Gun® 150 Chest Rig in Mossy Oak® Original Bottomland, Run N' Gun® 200 Turkey Vest in Realtree® Legacy, and Run N' Gun® 300 Turkey Vest in Mossy Oak® Full Foliage and Original Bottomland, each designed for mobile hunters with lightweight comfort and smart storage solutions.

Blocker Outdoors unveiled the Finisher Chest Pack Pro, a modular chest pack designed for turkey hunters seeking freedom of movement and convenient gear storage. The pack features MOLLE strips, magnetic pockets, adjustable straps, and optional attachments for calls and accessories, priced at $129.99.

TUO launched its new Ryse camouflage pattern designed specifically for whitetail deer hunting. The pattern features a cooler color palette with greys, browns, greens, and yellows, incorporating macro and micro elements with 3D beveling to provide effective concealment across various woodland environments.

Primary Weapons Systems (PWS) and lifestyle brand WRMFZY have partnered to offer an exclusive limited-edition BDE suppressor in Disruptive Gold Cerakote. The modular suppressor features a titanium baffle core using PWS's Direct Metal Fusion 3D printing technology, allowing users to adjust length, weight, and back pressure for customized performance.

Millennium Treestands announces the Dinner Bell 350 Feeder, a 350 lb. capacity wildlife management system featuring a 12-volt motor, programmable timer, solar panel, and heavy-duty varmint cage designed for efficient field management and long-lasting durability.

Millennium Treestands launches the Antler Shak Series, featuring the Antler Shak 7 Mag and Antler Shak 30/30 ground blinds with industry-first optical technology. Both models offer 600D brushed shells in Mossy Oak Country Roots, one-way windows, blackout curtains, and three-person capacity for modern hunters seeking superior concealment and visibility.

Knight & Hale Game Calls announces eight new mouth call designs, including the Barber's Cut, Ol' Yeller, Ghost Cut, Batwing, Half Moon Cutter, Half Moon Split V, Ghost Split V, and Small Frame No Cut models, plus a Smokeshow 3-Pack. Designed by championship-level callers and tested in the field, these calls deliver realism and versatility for turkey hunters of all skill levels.

Knight & Hale Game Calls launches its latest hunting lineup featuring the VersaTube™ tube call developed with World Goose Call Champion Harold Knight, the Ol' Yeller Box Call, and the Pretty Girl™ Decoy Series. These products offer hunters versatility, realism, and performance for turkey and goose hunting success.

Ol'Man Outdoors launches two new tripod models: the Tracker Portable 10' Tripod (OT-700) for mobile hunters and the Steward Deluxe 15' Tripod (OT-701) for extended positioning. Both feature 360-degree swivel chairs, steel construction, and integrated concealment options including Realtree Edge camo.

Primary Weapons Systems (PWS) will exhibit at the 2026 NSSF SHOT Show in Las Vegas, showcasing its MK2 MOD 2 rifle series, BDE suppressor lineup including a collaborative model with WRMFZY, and unique anodized finishes. Lone Wolf Arms will also display pistol accessories and build kits at Booth #10351.

Outdoor America will participate in the 2026 SHOT Show January 20-23 in Las Vegas, Nevada. The network plans to engage with brands, meet content creators, and explore product innovations to strengthen its presence in outdoor media. Jamie Wilkinson, Executive Vice President, invites brands to schedule meetings at jamie@outdooramerica.com.

NSSF will present its first suicide prevention general session at the SHOT Show in Las Vegas on January 22, featuring Secretary of Veterans Affairs Doug Collins and a panel including NSSF President Joe Bartozzi, Dr. Emmy Betz, Dr. Chris Barsotti, and Michael Sodini discussing how the firearm community can help reduce suicide deaths.

NSSF invites SHOT Show attendees to register for the 3rd Annual Attorneys General Forum featuring state attorneys general including Tim Griffin, James Uthmeier, Brenna Bird, Kris Kobach, Liz Murrill, Catherine Hanaway, Austin Knudsen, and J.B. McCuskey discussing Second Amendment legal battles and courtroom defense strategies.

Taylor's & Company will exhibit at the 48th annual SHOT Show in Las Vegas, January 20-23, 2026, unveiling new USA-made rifles and historical reproductions. Owner & CEO Tammy Loy highlights the company's competitive dealer programs and low buy-ins at booth #10550.

Silent Steel USA, a premium American suppressor manufacturer, will exhibit at the 2026 SHOT Show in Las Vegas at Booth 11849. The company will showcase its expanded Streamer family featuring FLOW-IQ™ Technology and new 9mm and .45ACP PCC platform models, along with centerfire suppressors designed for shooters and professional users.

NSSF announced that South Dakota Governor Larry Rhoden will join six fellow governors at the 5th Annual Governors' Forum at SHOT Show 2026 in Las Vegas. The forum, moderated by Shermichael Singleton, will feature governors discussing the firearm industry's importance, Second Amendment rights, and legislative challenges on January 21, 2026.

TriStar Arms will showcase new products at SHOT Show 2026 in Booth #14645, including the APOC PRO 9mm pistol, KR22 rifle in new finishes, Upland Hunter Thumbhole Stock turkey shotgun, and Viper G2 28-gauge shotgun compatible with 3-inch shells.

Apex Gear, part of GSM Outdoors' portfolio, has become a Medal-Level Sponsor of the National Archery in the Schools Program (NASP®). The partnership supports post-secondary scholarships for student archers and connects youth to outdoor pursuits and wildlife conservation efforts across the country.

Sportsman Channel launches "Sunday Sportsman" lineup Sunday nights 8-11 p.m. ET, featuring shows hosted by the Drury's, Steven Rinella, and Brian "Pigman" Quaca. The programming includes Realtree's Monster Bucks, Pigman: The Series, MeatEater, Dropped: Project Origin, The Gamekeepers of Mossy Oak, and Winchester & Drury's Natural Born.

GAME & FISH TV, powered by Outdoor Sportsman Group, launches "Survival Saturdays" in January featuring Alaska's Ultimate Bush Pilots, Survival Science, and Fight to Survive. The free streaming channel offers outdoor programming across hunting, fishing, and shooting sports on multiple platforms.

In this episode, we tackle “The Crossbow Wars”—the ongoing debate surrounding crossbow use, hunting ethics, and fair chase—with Jay Pinsky from Outdoor Wire and Archery Wire. As crossbows become more common in archery seasons, opinions are divided. Jay brings an industry-wide perspective to discuss the ethical arguments, misconceptions, and realities behind crossbow hunting, and how hunters can move forward while protecting conservation, access, and public perception.