TUESDAY, NOVEMBER 5, 2024   |   SUBSCRIBE    ARCHIVES   

COMPETITION
Easton X10 shooters continued their streak of success by capturing 30 of 30 medals awarded in the intense archery competition in the Paris Summer Games.
NEW
This week we have a very sobering podcast that everyone who hunts from an elevated stand could benefit from a listen. Did you know that one in three hunters will fall from a tree during their hunting career? We’re joined by two hunters who were in different seasons of their lives when they fell from tree stands.
NEWS
Take the rare opportunity to dive into a behind-the-scenes adventure with Steven Rinella with MeatEater’s newest limited series, Rough Cuts with Steven Rinella, debuting Monday, November 4 at 8pmET on Outdoor Channel and MyOutdoorTV.
Viewers can expect an engaging array of programming, from expert tips on hunting and fishing from top names in the industry such as Michael Waddell, Jim Shockey, Melissa Bachman, Andrew Zimmern, to name a few, along with educational adventures from series “Nick’s Wild Ride with Nick Hoffman,” “Hardcore Carnivore,” “Feral” and many more.

This Colorado proposition would ban the hunting of mountain lion, bobcat and lynx in the state, undoing decades of responsible stewardship of wildlife and natural resources by the Colorado Parks and Wildlife department. Vote ‘No’ to Proposition 127 to protect the rights of Colorado sportsmen and keep Colorado’s long-standing, carefully balanced system of wildlife management in place.
Whitetails Unlimited Inc. is seeking a part-time Field Director in different territories to execute program services. The new expansion areas are: Alabama, Arkansas, Kentucky, Tennessee, North Carolina, South Carolina, and Virginia/West Virginia.
The 2025 Industry Day at the Range is scheduled to unfold at the esteemed Boulder Rifle and Pistol Club in Boulder City, Nevada, on Monday, January 20, 2025. The event will run from 8:30 a.m. to 4:30 p.m., offering opportunities for businesses to connect, network and showcase their products to industry professionals and enthusiasts.
Darton Archery announced its partnership with Folds of Honor to provide scholarships to the families of soldiers who were either injured or paid the ultimate sacrifice for our freedom. Folds of Honor has an amazing record of delivering over 90% of the donations they receive to these scholarships.

The National Bowhunter Education Foundation attended the gathering of National Association of Extension 4-H Youth Development Professionalism Annual Conference in Boise, ID.
“We are very excited for Jay to join our team,” said Sierra and Barnes VP, Marketing and Business Development Andrew Sparks. “He has a wealth of experience in both sales and the outdoor industry and will be an invaluable asset to our Sierra and Barnes team.”
The research used in this article comes from the Outdoor Stewards of Conservation Foundation (OSCF) and surveys conducted on its behalf.
“Quick Shots” episodes available on the “Fresh from the Field” Channel include: Quick Shots: Antelope, Quick Shots: Caribou, Quick Shots: Bowhunter TV Does Texas, Quick Shots: Jim Shockey’s Canadian Whitetail, Quick Shots: Kansas Whitetail, Quick Shots: Missouri Whitetail, Quick Shots: Ohio Whitetail, and Quick Shots: Wisconsin Whitetail.

Premieres November 4th at 8p ET on Outdoor Channel and MyOutdoorTV
To commemorate this milestone on the network, David Morris, host of the popular series Bucks of Tecomate, reflects on unforgettable moments and the channel's impact on hunters worldwide.
The National Bowhunter Education Foundation (NBEF) attended the gathering of National Association of Extension 4-H Youth Development Professionalism Annual Conference in Boise, ID. Youth development professionals had many opportunities to learn and connect with over 60 educational sessions and numerous exhibits.
 

By Jeff Poole

A few weeks after last year’s ATA Show in St. Louis, I had an exhibitor tell me they had the best ATA Show they’d ever had - and they’d been coming to the Show for 20 years. What made it even more impressive, he said the year prior they had their worst Show ever. Instead of simply blaming the Show for their worst performance to date, he said they took a close look at what they were doing, or more importantly, what they were not doing and realized they had gradually moved away from pre-Show marketing efforts and on-site promotions.

They first looked at the promotions offered by ATA. They purchased a Big Buck Tag for $250 and offered attendees a free product accessory worth $40, just for stopping by their booth. Next, they purchased an insert in the Show’s Goody Bag for $500, consisting of an entry into a contest for a Show-special offer with multiple daily winners. Lastly, they used the Super Deal Gift Card to perfection. Since ATA was reimbursing them $150 per Super Deal Gift Card collected, they decided to offer a product with a $400 retail value that cost them approximately $150. So, their Super Deal didn’t cost them anything.

Now that they had three great booth traffic drivers in place for less than a $1,000 investment, they contacted all their retail accounts so they would be aware of their great Show-only offers before they even arrived at the Show. Then, they developed a plan for how their sales team could convert the increased booth traffic into orders. Their sales team executed the plan perfectly and drove Show orders to a record level, even before the ARRO and NABA Hot Show orders were added.

Moral of the story: have a plan to reach the 700 retailers walking past your booth! Put together some promotions to stand out from the other 500 exhibitors and let your retail accounts know what you are offering before the Show.

Don’t be the one sitting behind a table in your booth, arms crossed or scrolling through your phone getting frustrated because no one is interrupting you to ask a question. Get proactive now and take a look at the simple, but effective, promotional vehicles ATA is offering to drive customers to your booth and help you have your best ATA Show ever.

To register your very own Super Deal Gift Card offering and view additional exhibitor promotions, visit ATAShow.com or contact Eric Dobberfuhl at ericdobberfuhl@archerytrade.org and drive more customers to your booth.

 
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